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The 10 Commandments of Social Media (from Grandma)

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This presentation provides an overview of best practices for someone getting started using social media websites and tools. It offers a "top 10 list" of tips and guidelines, framed in the way your grandmother probably talked, so they can be easily remembered and referenced in the future.

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The 10 Commandments of Social Media (from Grandma)

  1. 1. (Or, Everything I Need to Knowabout Using Social Networking SitesI Learned from My Grandmother)<br />By: Lauren McSwain-StarrettWednesday, May 26, 2010<br />10 Commandmentsof Social Media<br />The<br />
  2. 2. 10 Commandments of Social Media<br />I. Remember your profile page, to keep it holy.<br />II. Honor thy friends and relatives by posting carefully.<br />III. Thou shalt not bear false witness against thy neighbor.<br />IV. Thou shalt make thy stream useful & relevant.<br />V. Thou shalt take care of housekeeping.<br />VI. Thou shalt still talk in person when appropriate.<br />VII. Thou shalt use caution when posting online.<br />VIII. Thou shalt not put thyself or thy loved ones in danger.<br />IX. Thou shalt take full advantage of the tools available to you.<br />X. Thou shalt persist and not give up too easily.<br />
  3. 3. Over the years, your grandmother probably gave you a lot of great advice for living…<br /> …and her points probably would<br /> apply very well<br /> to using social<br /> media sites, too!<br />Maybe a better way to explain… <br />
  4. 4. Make sure your profile<br />puts the best “you” forward.Does it help, or hurt, your image?<br />Keep your photos and posts appropriate.<br />Keep your contact info updated.<br />Keep your page active.<br />1. Tuck in your shirt.<br />
  5. 5. Be judicious in your posts.<br />Err on the side of caution when deciding whether to post something.<br />Remember: No snarkiness. Ever.<br />2. If you don’t have something nice to say, don’t say anything at all!<br />
  6. 6. Show you care: verify before you share.<br />Don’t repost status updates on Facebook.<br />Don’t fall for (or share) those free gift card scams that often circulate.<br />Don’t retweet or forward urban legends.<br />3. No one likes a tattletale, and don’t cry wolf!<br />
  7. 7. 4. Turn your music down!<br />Don’t contribute toall the “noise.”<br />Avoid filling up other people’s news streams with silly application stories & quiz results.<br />Unfriend & unfollow unapologetically if someone is cluttering up your news feed.<br />Block fake Twitter followers who only post links to porn.<br />
  8. 8. 5. Eat your vegetables. They’re good for you!<br />Some tasks aren’t funbut are important.<br />Stay abreast of privacy policy changes.<br />(Create and) maintain friend lists on Facebook to better manage your privacy settings & news.<br />Keep your resume on LinkedIn updated.<br />Unfollow useless posters on Twitter.<br />
  9. 9. Plain old face-to-facecommunication or the telephone can sometimes still be best.<br />Don’t treat online communication as an easy out. Pick up the phone or actually meet in person when appropriate.<br />Some things are better said (and heard) when tone of voice is present.<br />6. Whatever happened to a good, old-fashioned...?<br />
  10. 10. 7. Think before you speak.<br />You can’t retract what you<br />put out there.<br />A verbal gaffe is much more fleeting than one that’s posted online.<br />Everything said online is archived.<br />Employers, schools, and the authorities are using social media more & more to check out candidates (& investigate crimes).<br />
  11. 11. 8. Don’t talk to strangers.<br />Yep. Just like in the real world.<br />Don’t accept “friend” requests from strangers.<br />Tread carefully with individuals (& companies) who initiate contact with you first (rather than you initiating contact with them).<br />
  12. 12. Don’t fail to leverage an inexpensive but effective communications tool!<br />Social media is a great way to connect with constituents, colleagues, customers.<br />You can reach many with a little money and a lot of time.<br />9. A penny saved is a penny earned.<br />
  13. 13. 10. Finish what you started.<br />The payoff of social mediawon’t come overnight;be patient and stick with it!<br />Engagement is an ongoing commitment.<br />Building a network/following takes time.<br />Don’t leave your profile un-updated or you’ll lose the audience you worked so hard to build.<br />
  14. 14. The 10 Commandments ofSocial Media…<br />1. Tuck in your shirt. <br />2. If you don’t have something nice to say, don’t say anything.<br />3. No one likes a tattle-tale; don’t cry wolf!<br />4. Turn your music down.<br />5. Eat your vegetables.<br />6. Whatever happened to a good, old-fashioned…?<br />7. Think before you speak.<br />8. Don’t talk to strangers.<br />9. A penny saved is a penny earned.<br />10. Finish what you started.<br />...according to Grandma!<br />

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