Getting started with the right foot forward

1. How to start
an online
business
Getting started with
the right foot
forward
@AJMORRIS

2. “Start where you are. Use
what you have. Do what you
can.”
– Arthur Ashe
@AJMORRIS

3. Idea!
@AJMORRIS

4. How do I sell it online?
@AJMORRIS

5. How will someone find my product?
@AJMORRIS

6. Think Buyer’s Journey
Unaware
Problem
Aware
Solution
Aware
Product
Aware
Most
Aware
@AJMORRIS

7. Selecting a Platform
@AJMORRIS

8. Selecting a Theme
+ =
Happy DIYer
@AJMORRIS

9. Framework?
Reusable Libraries
Code Generator
Fully Extendable
Speeds up Development
@AJMORRIS

10. Timeline of Project
Plan Develop Test
Plan Develop Test
Framework Way
@AJMORRIS

11. Ecommerce
Digital Goods - Exchange
Software - Easy Digital Downloads
Physical Products - WooCommerce
Course/Training - Exchange
@AJMORRIS

12. @AJMORRIS
Payment Processor
PayPal
Stripe
Recurly
Chargify

13. @AJMORRIS
Forms
Ninja Forms
Gravity Forms
WP Forms

14. @AJMORRIS
Email List
MailChimp
Drip
ActiveCampaign
ConvertKit

15. @AJMORRIS
Hosting
Scalable
Available
Secure
Performance Driven
Designed for Mission Critical Sites

16. @AJMORRIS
Other Tools
Google Analytics
Google Apps
Zapier
OptinMonster
MonsterInsights
Support/Ticket System

17. @AJMORRIS
About Me
AJ Morris
Product Marketing
Managed WordPress
Liquid Web
Twitter - @ajmorris
Blog - https://ajmorris.me