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How to Build Products

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Talk from WordCamp Dallas 2016

Published in: Marketing
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How to Build Products

  1. 1. H O W T O B U I L D P R O D U C T S I N A C O M P E T I T I V E M A R K E T P L A C E
  2. 2. S TA R T S W I T H I D E A
  3. 3. H O W D O W E A C H I E V E T H I S ?
  4. 4. W H AT T H E B O S S WA N T S
  5. 5. W H AT T H E D E V E L O P E R WA N T S
  6. 6. W H AT W E N E E D
  7. 7. Y O U R G O A L Vision Strategy Goals Y O U R G O A L PAT H T O Y O U R G O A L S T E P S
  8. 8. W E H AV E A G R E AT I D E A . W H Y S H O U L D W E B O T H E R W I T H A V I S I O N ?
  9. 9. “ I F Y O U A R E W O R K I N G O N S O M E T H I N G E X C I T I N G T H AT Y O U R E A L LY C A R E A B O U T , Y O U D O N ’ T H AV E T O B E P U S H E D . T H E V I S I O N P U L L S Y O U . ”
  10. 10. H O W D O W E K N O W T H AT T H E P R O D U C T W I L L C R E AT E VA L U E ?
  11. 11. C H O O S E Y O U R PAT H . T H E N S H O W T H AT I T W O R K S .
  12. 12. TARGET GROUP NEEDS PRODUCT BUSINESS GOALS VISION Which market or market segment does the product address? Who are the target customers and users? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? Is it feasible to develop the product? How is the product going to benefit the company? What are the business goals? THE PRODUCT VISION BOARD What is your motivation for creating the product? Which positive change should it bring about? This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License www.romanpichler.com Template version 05/15 P R O D U C T S T R AT E G Y
  13. 13. C H O O S E A C L E A R C U T, N A R R O W S E G M E N T
  14. 14. F I N D A N I T C H T H AT ’ S W O R T H S C R AT C H I N G
  15. 15. S TA N D O U T I N T H E C R O W D
  16. 16. H AV E C L E A R P R I O R I T I Z E D B U S I N E S S G O A L S .
  17. 17. A R E W E D O N E ? C A N W E C O D E ?
  18. 18. FA I L U R E I S PA R T O F T H E G A M E . B E P R E PA R E D T O FA I L T H E F I R S T T I M E .
  19. 19. C R E AT E A FA I L U R E T O L E R A N T E N V I R O N M E N T
  20. 20. W H AT W E ’ V E L E A R N E D . • Work on products that you find exciting and meaningful. • Understand the value the products create for the customers and for the business. • Life is too short to work on products that nobody really wants and needs.
  21. 21. C O N TA C T M E amorris@liquidweb.com @ajmorris

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