What The West Wing Can Teach Us About Building Products

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AJ Morris

Talk given at WordCamp Albuquerque, New Mexico 2018.

Small Business & Entrepreneurship

WHAT THE WEST WING
CAN TEACH US ABOUT BUILDING PRODUCTS
AJ MORRIS
@ajmorris

“People think focus means saying yes to the thing you’ve
got to focus on. But that’s not what it means at all. It
means saying no to the hundred other good ideas that are
out there. You have to pick carefully. I’m actually as
proud of the things we haven’t done as the things I have
done. Innovation is saying no to 1,000 things.”
— Steve Jobs
@ajmorris

WHAT IS A VALUE PROPOSITION?
> Headline
> Sub-headline or 2-3 sentence paragraph
> 3 bullet points
> Visual
@ajmorris

EXAMPLES OF GOOD VALUE PROPOSITION
@ajmorris

What could we make at a minimum
to get our product functions to
prove it is a solution to a
problem?
@ajmorris

UNSPLASH MVP
> Took them 3 hours to build.
> They used Tumblr for free and a $20 theme.
> Hired a local photographer to take 10 high-resolution
photos
> Uploaded them for people to use for free.
@ajmorris

KNOWING WHAT TO BUILD
> Start with a single, simple product.
> Keep iterating, while constantly solving bigger
problems.
> Constantly communicate the vision of the Grand
Problem that will be solved.
@ajmorris

“Product-Market fit means being in
a good market with a product
that can satisfy that market.”
— Marc Andreessen
@ajmorris

CUSTOMER FEEDBACK
Here are 5 ways I get customer feedback.
* Surveys
* Feedback boxes
* Reaching out directly
* User activity
* Usability Tests
@ajmorris

CUSTOMER FEEDBACK
FEEDBACK BOXES
@ajmorris

CUSTOMER FEEDBACK
REACH OUT DIRECTLY
@ajmorris

CUSTOMER FEEDBACK
USER ACTIVITY FROM
YOUR ANALYTICS
@ajmorris

WHAT’S THE BIG DEAL THOUGH?
WHY IS THIS USEFUL?
@ajmorris

CUSTOMER FEEDBACK
USABILITY TESTS
@ajmorris

AJ MORRIS
PRODUCT MANAGER
@ajmorris
@ajmorris

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What The West Wing Can Teach Us About Building Products

1. WHAT THE WEST WING CAN TEACH US ABOUT BUILDING PRODUCTS AJ MORRIS @ajmorris

3. BUILDING PRODUCTS @ajmorris

4. IDEATION / VISION @ajmorris

5. VALUE PROPOSITION @ajmorris

6. “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that are out there. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” — Steve Jobs @ajmorris

7. WHAT IS A VALUE PROPOSITION? > Headline > Sub-headline or 2-3 sentence paragraph > 3 bullet points > Visual @ajmorris

8. EXAMPLES OF GOOD VALUE PROPOSITION @ajmorris

10.

11.

12. MVP OR MINIMUM VIABLE PRODUCT@ajmorris

13. What could we make at a minimum to get our product functions to prove it is a solution to a problem? @ajmorris

14. UNSPLASH MVP @ajmorris

15. UNSPLASH MVP @ajmorris

16. UNSPLASH MVP > Took them 3 hours to build. > They used Tumblr for free and a $20 theme. > Hired a local photographer to take 10 high-resolution photos > Uploaded them for people to use for free. @ajmorris

17. KNOWING WHAT TO BUILD @ajmorris

18. KNOWING WHAT TO BUILD > Start with a single, simple product. > Keep iterating, while constantly solving bigger problems. > Constantly communicate the vision of the Grand Problem that will be solved. @ajmorris

19. PRODUCT MARKET FIT@ajmorris

20. “Product-Market fit means being in a good market with a product that can satisfy that market.” — Marc Andreessen @ajmorris

21. CUSTOMER FEEDBACK@ajmorris

22. CUSTOMER FEEDBACK Here are 5 ways I get customer feedback. * Surveys * Feedback boxes * Reaching out directly * User activity * Usability Tests @ajmorris

23. CUSTOMER FEEDBACK SURVEYS@ajmorris

24. @ajmorris

25. @ajmorris

26. CUSTOMER FEEDBACK FEEDBACK BOXES @ajmorris

27. @ajmorris

28. CUSTOMER FEEDBACK REACH OUT DIRECTLY @ajmorris

29. CUSTOMER FEEDBACK USER ACTIVITY FROM YOUR ANALYTICS @ajmorris

30. WHAT’S THE BIG DEAL THOUGH? WHY IS THIS USEFUL? @ajmorris

31. CUSTOMER FEEDBACK USABILITY TESTS @ajmorris

32. @ajmorris

33. CUSTOMER FEEDBACK USABILITY TESTS @ajmorris

34. “WHAT’S NEXT.” @ajmorris