Presented by Leigh Jewiss on behalf of Illawarra ITEC: How To Make Your Own Website 7 October 2016 Using the Weebly platform, learn how to identify your target, understand your tone and how to structure and build a website.

1. How to make
your own
website using

2. Today we’re going to learn…
 WHY do you need a website
 WHAT makes a website
 Understanding KEY factors in a website
 We’re going to BUILD a website
 You’re going to BUILD a website
 Beginners introduction to SEO

3. Online Sales……the growing trend
Source: http://www.smartcompany.com.au/technology/online/45954-australian-e-tailers-cash-in-on-growing-digital-demand-as-aussies-splash-out-16-6-billion-online.html#
Online Australian retailers are cashing
in on the increasing demand for online
sales, as figures released…show
Australians spent a record $16.6 billion
online in the year to January 2015.

4. And this….
Sourcehttp://www.abc.net.au/news/2014-01-13/telstra-confirms-454-million-sensis-sale-to-private-equity/5196838
$10+b2005
$450m2014

5. A website gives your business….
Communication Channel
◦For Selling/Marketing
◦For Customer Support
Credibility/Authority
◦ Social Proof
Access new markets
◦ Open 24/7
◦ Easier access to you and your business

6. So…..what is a website made of?
WEB PHYSICAL STORE
Web Address/Domain
www.123456.com
Physical Address
101 Button St
Hosting Rented Building/Land
Lord
Content Management
System (CMS)
Store’s Content

7. Parts of a website…..Domain Names
Insurance.com $35.6 millionin 2010
VacationRentals.com$35 million in 2007
PrivateJet.com$30.18millionin 2012
Internet.com$18 million in 2009
360.com$17 million in 2015
Insure.com $16 million in 2009
Fund.com 2008 £9.99 million
Sex.com for $14 million in November 2014
Hotels.com $11 million in 200
Source: https://en.wikipedia.org/wiki/List_of_most_expensive_domain_names

8. ◦ Domain Registrations
◦ www.crazydomains.com.au
◦ au.godaddy.com
◦ www.netregistry.com.au
◦ Buy and sell Online Assets
◦ www.flippa.com
Parts of a website…..Domain Names

9. Domain Naming Tips
• You’ll need an ABN for a .com.au/net.au site (but not a .com, .net, .info,
.biz)
• .org.au - non-commercialorganisations only
• .id.au – Australian resident/citizen
• You do not own your domain name, you ‘lease’ it
• Set up Auto Renew
• Try to have the same name across all your online presence
• If it’s a long name, try abbreviationsor an alternative phrase
• You can own more than one domain name
• Check out availability/history – www.whois.net
BEWARE WHO REGISTERS THE DOMAIN NAME

10. ◦ Content Management Systems
◦ Weebly
◦ Wordpress
◦ Winx
◦ Squarespace
◦ Designers
◦ Local Website Designers
◦ www.ICTI.org.au
◦ DigitalBusiness Hub - www.digitalbusinesshub.com.au
◦ Freelancers - Upwork, Elance, Freelancer
Parts of a website…..CMS

11. Pricing
For more information: Weebly Pricing

12. 7-8 secs

13. Awful – 80%-100%
Bad – 55% to 80%
Average – 40% – 55%
Good – 26% – 40%
Very Good – 0% – 25%
According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce
rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”.
Source: https://www.techwyse.com/blog/website-analytics/improving-website-bounce-rates/
A Key Term - Bounce Rate:
the percentage of people who leave the site from the same page they entered
the site, without clicking through to any other pages.

14. What your website needs to
do straight away…
Clearly answers:
• What your site is about - who your are & what you do
• What your suppose to do - how you can help?
You need to connect with the visitor through:
• Recognisable images/imagery to content
• Similar language
• Familiar branding
Show/tell the customer what to do (or don’t make it
hard!) – Call To Action (CTA)

15. The 2 Key Factors In Design
UX UIUser Experience User Interface
• Displays
• Menus
• Buttons
• Links
• Fonts
• Easy to find
information
• Easy to navigate
• Was it frustrating?
• Easy to contact?

16. Website done, not so well….
Source: http://www.jamilin.com/

17. Website DONE WELL
Workbook exercise – Q5
Source: http://www.oreo.com/

18. Know Your Audience

19. Know Your
Audience/Customer!!!!

21. Question Checklist
 Whydo people use your service/buyyourproducts?
 What makes you different from your competitor?
 What is yourexperience/skills?
 What ‘perception’do you want to portray?
 What will be yourvoice? Yourtone?(Business/Personal)
 What will you looklike? (Bright,Professional,Strong,Soft,Caring,Inspiring,Bold)
 Does this match yourideal audience?Yourtarget market?
 What are you trying to achieve?
 Awareness
 Engagement
 Purchasing
 Advocacy

22. Workbook Questions

23. Let’s Build A Website Together

24. Workshop Exercise

25. Design Your
Website
….but remember

26. Things To Remember
• WHO, WHAT & WHERE are your customers?
• Are they older?
• Will they understand certain design (eg hamburger)
• Easy to read? (Fonts, Size)
• Easy to navigate? (Design)
• Provide what they are looking for? (Call To Action)
• Are they younger?
• More mobile centric?
• Allow for more design/character
• Where will they access your site?
• Office worker, procurement manager
• Mobile

27. Beginners Guide to Search
Engine Optimisation (SEO)
On Your Website
◦ Ensure your page heading matchesyour content
◦ Opening paragraph, have clear description using a 3-6 key words
◦ Add titles to your images
◦ Create fresh VALUABLE contentto website often
◦ Use links and breadcrumbs
Also…
◦ Get other websites to link to you (suppliers, customers,
groups/organisations,blogs)

28. Don’t Be Afraid To Change (if needed)
• Spend some time looking at the Stats section
• Page views/unique visitors
• Top Pages (This Month)
• Search Terms
• Referring Sites
If it’s not working, change it
Advanced User Tip: Install and use Google Analytics

30. Now That You Have A Website…
Start Thinking About How To Utilise It!
•Specailised Landing Page
•Location
•Channels
•Deals

31. Would Love To Hear From You:
Leigh Jewiss
Email: jewisstraining@gmail.com
Twitter: @leighjewiss
au.linkedin.com/in/leighjewiss/