I will be conducting a workshop at the St Louis Public Library on Saturday, September 13th from 12pm-2pm CST on How to Star in Your Own Radio Show. I will be teaching participates how to create a blogtalkradio podcast. This workshop is open to the public.

1. The Author Chat Show
Presents:
How to Star in Your Own Radio Show!
Hosted by: Lynda D. Brown, Producer and Host of the Author Chat Show
Saturday, September 13, 2014
St. Louis Public Library 225 No. Euclid St. Louis MO 63108

2. All contents copyright. ©Lynda D. Brown All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher.
Limit of Liability and Disclaimer of Warranty: The publisher has used its best efforts in preparing this book, and the information provided herein is provided "as is." Publisher makes no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaims any implied warranties of merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages.
Trademarks: This book identifies product names and services known to be trademarks, registered trademarks, or service marks of their respective holders. They are used throughout this book in an editorial fashion only. In addition, terms suspected of being trademarks, registered trademarks, or service marks have been appropriately capitalized, although publisher cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark, registered trademark, or service mark.

3. Introduction of facilitator: Lynda D. Brown
Ms. Brown is a bestselling author, and producer & host of The Author Chat Show on blogtalkradio.com and Google Hangouts on Air. After successfully publishing her own book, Ms. Brown realized that many authors were struggling to promote their books. Ms. Brown decided to use her experience in marketing and promotion to create an online radio show or podcast to interview new and established authors looking to promote their books to a wider audience.
In October 2010, she created the Author Chat Show on blogtalkradio.com. The show has seen a significant increase of listeners over the years and now authors are eagerly seeking her out to help them promote their books.
In July 2014, Ms. Brown decided to expand her show by interviewing authors overseas, and she created The Author Chat Show on Google Hangout on Air to achieve this.

4. Part One: What is a Podcast?
According to Wikipedia, here’s the definition of a podcast:
A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players.
Merriam Webster defines Podcast: a program (as of music or talk) made available in digital format for automatic download over the Internet.
A list of all the audio or video files associated with a given series is maintained centrally on the distributor's server as a web feed, and the listener or viewer employs special client application software, known as a pod catcher, that can access this web feed, check it for updates, and download any new files in the series. This process can be automated so that new files are downloaded automatically, which may seem to the user as if the content is being broadcast or "pushed" to them. Files are stored locally on the user's computer or other device ready for offline use, giving simple and convenient access to the content. Podcasting contrasts with webcasting (Internet streaming), which generally isn't designed for offline listening to user-selected content.
As discussed by Richard Berry, podcasting is both a converged medium bringing together audio, the web and portable media player, and a disruptive technology that has caused some in the radio business to reconsider some of the established practices and preconceptions about audiences, consumption, production and distribution. This idea of disruptiveness is largely because no one person owns the technology; it is free to listen and create content, which departs from the traditional model of 'gate-kept' media and

5. production tools. It is very much a horizontal media form: producers are consumers and consumers become producers and engage in conversations with each other.

6. What is blogtalkradio.com?
BlogTalkRadio is a web-based platform that allows podcasters and talk show hosts to create live and on-demand talk format content for distribution on the web and podcast distribution channels. Its claim to fame is a web based 'studio' that allows its content creators to host multi-participant broadcasts using a computer and a phone.
Howard Kurtz, in his "Media Notes" column in The Washington Post, wrote about BlogTalkRadio that "The process is nearly idiot-proof. The host logs on to a Web page with a password, types in when he wants the show to air, and then, using a garden-variety phone, calls a special number. The computer screen lists the phone numbers of guests or listeners calling in, and the host can put as many as six on the air at once by clicking a mouse. Listeners can download a podcast version later, a populist force in cyberspace."
Condé Nast Portfolio referred to BlogTalkRadio as a site that "has become the dominant player in the latest media trend, one that allows anyone with a Web connection to host a talk show on any topic at any time of day. It is the newest form of new media; the audio version of the internet blog.

7. Okay, let’s get started. In Part One, we will spend the first hour
creating an account and learning how to create a user profile. Then I’ll
show you how to create a show page, schedule guest and how to use
the virtual studio.
In the second hour, I will show you how to actually host a show! I’ve
set up a 30 minute Live interview to air on my Author Chat Show.

8. How to create a BlogTalkRadio account:
Filling out your profile makes your show easy to find. A complete profile includes a detailed description, catchy title, unique cover artwork, and connections to your social media pages.
A good description has the keywords people are searching for on Google, Bing and Yahoo. For example if your show is about gardening be sure to use terms like "organic fertilizer, homegrown, vegetables, plants, seedling, nursery, and soil" and more. Writing a description will also help you plan topics for your show. We also find that adding social links to your Facebook and Google+ profiles helps boost your traffic from search engines.
My completed profile:

9. After setting up your profile, next you want to set up your show page:

11. My completed show page for my next broadcast:

12. Your Virtual Studio

13. Part Two
Now let’s record a show. This will be all hands on…
The St. Louis Public Library offers a great FREE blogging and podcasting class for library patrons. I took the class and learned so much, especially about editing! After I completed the six week online course, this is what I received:
To sign up for this class, just log onto https://www.slpl.org and click on online classes! All you need is your library card!

15. Thank you so much for attending my How to Star in Your Own Radio Show program. I hope this program was informative, and will assist you in deciding if podcasting is right for and or your business!
Lynda D. Brown
Author Chat Show
Google Hangout on Air!