The document discusses sharing a company's financial picture with key employees. It argues that sharing key financial metrics and business goals with employees in sales, management, and technology roles helps align them with the company's objectives. The document recommends sharing monthly key stats, quarterly goal evaluations, and an annual strategic report. Basic metrics to share include revenue, profit, expenses. Tracking performance by line of business can provide more granular insights. Regular short meetings, such as a monthly 30-minute session, can facilitate ongoing transparency and accountability.

1. Learn to share your
financial picture with
key employees
On
Executive Vice President
Corelytics
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

2. Do you let key employees see
where your business is headed?

3. Poll:
Your Main Objective for Attending

4. Who is ‘Key’ to business success?
Drive revenue generating
activities
Manage critical process and
decisions
Understand how to keep
technology working for
you
Manage customer
relationships
Keep the team going
through innovation
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5. Why do key employees care?
Create process efficiencies
Gain recognition
Increase responsibility
Make sales and decisions
and authority
Be looked at as problem solver
Support use of technology
Provide knowledge
Support clients
Innovate
Contribute to the organization
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

6. Alignment + Impact = Clarity
Align the impact of behavior
on financial performance
and goals
(ie. business success)
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7. Poll:
Number of Employees
In Your Company

8. Does anyone hear ticking?
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9. When do you share
Daily: Keep pulse on stats No need to share
everything!
Weekly: usually key stats
Monthly: Key financial
metrics with key people
Quarterly: Goal evaluation
and report cards
Annual: Major strategic
initiatives and annual goals
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10. Basic financial metrics to share
Top 5
- Revenue
- Profit
- Revenue per FTE
- Sales & Marketing Expense
- Cash
What to Discuss
- Trends
- Forecasts
- Goals
Set Goals/Budgets for specific metrics
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11. Alignment Examples
Top 10
Make sales - Revenue
- Margins
Create process efficiencies - Profit
- Revenue per FTE
Support use of technology - Expense per FTE
- EBITDA
Support clients/customers - Travel/Entertainment Expense
- Sales Expense
Innovate - Marketing Expense
- Cash
Highly tuned companies look at each Line of Business
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12. Fine tuning your business
Part# 2347P:
People
Part# 12634F:
Financial performance
Part# 2344PR:
Process
Part# 30543T:
Technologies
Major System:
Line of Business (LOB)
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

13. Track LOB performance
Combined Service LOB
T&M LOB Product LOB
Do you have someone who owns LOB performance?
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14. Poll:
Your feelings about sharing financial
performance with key employees

15. Have a management process and iterate
30 Minutes Each Month
If you’re talking about it, it’s
important to the rest of the
team!
Use dashboard to track
and review – make it easy
Put someone’s name on high
priorities!
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

16. Used Corelytics to get financially fit
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

17. A short tour of Corelytics
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

18. Provide visibility to the road
ahead to key employees…
They can take you places!

19. Thank You!
Executive Vice President
Corelytics
Call 425-533-0403
Email tony@corelytics.com
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved