Delivered by Tony Lael at MSP World, this presentation walks through key indicators of a healthy business and signs of trouble by watching your financial trends. (no finance expertise required!)

2. 3 Ways to Tell
If Your Business is Healthy Or
On a Crash Course
Tony Lael
Executive Vice President
Corelytics, Inc.
tony@corelytics.com
@corelytics #corelytics

3. Team Alignment
Visibility of Financial Trends
Management Process

4. Do you know if you have
team alignment on
where your business is headed?
@corelytics #corelytics

5. Alignment + Impact = Clarity
Alignment:
Everyone knows the impact
of behavior on financial
performance and business
goals

6. Link Behavior to Metrics
Basic Business Need Metric
Top 10
Make sales - Revenue
- Margins
- Profit
- Revenue per FTE
- Expense per FTE
Manage expenses - EBITDA
- Travel/Entertainment Expense
- Sales Expense
Invest in growth - Marketing Expense
- Cash

7. What is the King Doing for You?
• Investment Examples
– Hire new employees
– Provide employee
incentives (Bonuses,
Increases in Pay)
– Acquire other
businesses
– Create special
programs
Set goals to meet investment goals

8. Can you see critical
financial trends
in your business?
@corelytics
#corelytics

9. Accounting VS. Finance
• Looks at the past • Looks into future
• What have we done? • What should we do?
• Compliance-based • Planning-based
• Use Accounting System • Use Dashboard

10. Trends to Watch
Unhealthy Healthy

11. Healthy?

12. Healthy?

13. Healthy?

14. Do you have a
management process in place?
@corelytics #corelytics

15. Do You Hear Ticking?
© Copyright 2011-2012, Corelytics, Inc. All Rights Reserved

16. Tune the Business Engine
Fluid
Cash
Major System
Managed Services Line of Business

17. Line of Business Performance
Combined Managed Services
T&M Product

18. Iterative, Monthly Process
1. Analyze performance
(Use Dashboard, not reports)
2. Create agenda
for discussion with
team
(30 min)
3. Show picture
and discuss
(review progress on
priorities)

19. Team Alignment
Get Team Pushing in Same Direction
Financial Trends
Spot Problems Early
Management Process
Highlight Successes, Assign Owners

20. Thank You!
Tony Lael
Executive Vice President
Corelytics, Inc.
tony@corelytics.com