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HOW TO USE LINKEDIN ANALYTICS TO BOOST YOUR MARKETING EFFORTS

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In today’s stiff competition, innovation is the name of the game. But the question is “How can we innovate?” This is what Linked Analytics would like to answer. It has a very powerful tool in understanding your customers, partners, and even your employees. This is because you can engage with them.

To be more specific, knowing who reviews your profile can be a very good avenue to improve your marketing efforts. This works at your advantage. Your data analysis with regard to the industry, region and education of your visitors can give you an idea on how to convince your visitors. As a powerful tool, Linkedin Analytics letS you see how many people view, comment, like and share your status updates and published contents. And not only this! You can also see detailed demographics of your visitors.

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HOW TO USE LINKEDIN ANALYTICS TO BOOST YOUR MARKETING EFFORTS

  1. 1. *How to Use Linked Analytics to Boost Your Marketing Efforts
  2. 2. Do you believe in this?
  3. 3. Knowledge in social networking is not enough.
  4. 4. Use Linkedin to link quickly with …
  5. 5. your customers, partners and employees
  6. 6. Showcase your company and attract more opportunities.
  7. 7. Linkedin has powerful analytic tools.
  8. 8. It measures your effectiveness on the site.
  9. 9. You can see how many of these…
  10. 10. People who view, like and comment
  11. 11. People who share your status updates
  12. 12. People who published content.
  13. 13. You can see detailed demographics.
  14. 14. These are persons who view your profile.
  15. 15. You can see who you are attracting.
  16. 16. You need to sign in first.
  17. 17. Type your email and password and click sign in.
  18. 18. You should protect your account.
  19. 19. Your password must not be copied easily.
  20. 20. It should not be so at a glance.
  21. 21. If you do not have any account…
  22. 22. You only have to sign up.
  23. 23. It is very easy.
  24. 24. Just click this
  25. 25. Then, provide the needed information.
  26. 26. Just fill it out.
  27. 27. Once you are done, click JOIN NOW.
  28. 28. After signing in, you are navigated to your view.
  29. 29. Let’s dig deeper into this.
  30. 30. Who has been viewing your profile?
  31. 31. How can it be used to your advantage?
  32. 32. Just click this.
  33. 33. The next screen will show you a graph.
  34. 34. It has the total number of views.
  35. 35. This is in the last 90 days.
  36. 36. You can also see these things:
  37. 37. The number of viewers from specific industries.
  38. 38. The number of viewers from various regions
  39. 39. The number of viewers similar to this:
  40. 40. Your sidebar widget on Linkedin
  41. 41. So, take note of this.
  42. 42. Filling out your profile is so important.
  43. 43. Remember this!
  44. 44. Linkedin takes into account these things:
  45. 45. Your industry
  46. 46. Your region
  47. 47. Your education
  48. 48. The keywords you use in your profile
  49. 49. By knowing how people find you…
  50. 50. You can customize your profile
  51. 51. Then, you can attract the right profile viewers.
  52. 52. Below the graph, you can see this
  53. 53. Profiles of the people who viewed your profile.
  54. 54. If you’re not connected to this person, …
  55. 55. You can click the Connect button.
  56. 56. Do so if you are not yet connected.
  57. 57. For a better opportunity, I suggest this.
  58. 58. Before inviting your viewers, do this.
  59. 59. See to it that they match with your professional network.
  60. 60. They can be considered as “warm” lead.
  61. 61. Something compelled them to view your profile.
  62. 62. Let’s better understand the graph.
  63. 63. When you hover over the graph,…
  64. 64. You can see the number of profile views.
  65. 65. These are views you drew each week.
  66. 66. What’s on the dot?
  67. 67. These are people who viewed your profile.
  68. 68. This is for that particular week.
  69. 69. You can see the range of the week.
  70. 70. Now, let’s begin the fun.
  71. 71. Click on viewers from your industry.
  72. 72. You can click this.
  73. 73. You’ll see the people from that industry.
  74. 74. There is more!
  75. 75. All the industries that attracted your profile viewers.
  76. 76. When you click on each industry…
  77. 77. You’ll see exactly who viewed your profile.
  78. 78. This is from each industry.
  79. 79. Viewers from each industry.
  80. 80. On the right side of the graph,…
  81. 81. you can see your viewers’ job titles.
  82. 82. Just click this.When you click this, you see these data.
  83. 83. If you want to attract C-level executives,…
  84. 84. but your views come from this
  85. 85. Low level management
  86. 86. You need to update your profile.
  87. 87. Start distributing your content to a different audience.
  88. 88. Now, let’s go to this tab.
  89. 89. How You Rank for Profile Views
  90. 90. It shows comparison of these.
  91. 91. Profile views with professionals similar to you
  92. 92. Profile views with professionals similar to your network
  93. 93. The more active you are on Linkedin,
  94. 94. The more profile views you receive.
  95. 95. Linked provides tips
  96. 96. So you can improve your summary
  97. 97. For example is this:
  98. 98. You update your summary.
  99. 99. These are the suggestions .
  100. 100. Thank your for watching!

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