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HOW TO USE
A&B TESTING OF
GOOGLE
ANALYTICS TO
IMPROVE YOUR
BUSINESS
Do you believe
in this?
Doing business is
more on decision
making.
This decision must
be forward
looking.
Yet, in many cases,
problems may
arise.
You could have
more options,…
and you’re not
sure which one can
work better.
Your site is not
converting.
This is contrary to
your expectation.
Some more
usable research
tools come out.
You are confused
if you will continue
or not.
You need to know
how to keep your
priorities.
It is the time to
know A&B testing .
Why is this so?
You can identify
which one to
focus:
single conversion
goal or multiple
conversion goals
Another
advantage is this:
You will know
which design
elements and
messaging…
are most
persuasive.
In order to do
this, …
You need to set up
your Google
Analytics correctly.
Sign in to Google
Analytics.
Type your
email ad,
and then,
click NEXT.
Use one account
for all Google
transactions.
This facilitates all
your activities
very easily.
This saves your
time for other
meaningful outputs.
Of course, this can
avoid juggling
your memory.
Type your
password
and click
SIGN IN.
Your password
must be easy to
remember.
Combination of
letters, numbers,
and symbols is
encouraged.
You are then
navigated to your
view.
You can see HOME,
REPORTING,
CUSTOMIZATION
and ADMIN.
Click this
It is now time to
navigate to the
experiment area.
Choose Behavior.
Create your
experiment.
Click
“experiment”.
You are navigated
to this view.
You need to
choose your
settings.
You need to create
the following
entries:
Name
Only this can be
seen.
So this must so
descriptive.
Objective
Choose which goal
to track.
Percentage of
your Traffic
Here, you can
choose your traffic.
It could be a
default.
You can choose a
percentage
segment.
Email Notification
You can turn it on
or off...
so you can receive
notifications for
changes made.
There are also
advanced settings
that are optional.
First, Distribute
Traffic
Once this is set
off, …
the percentage of
traffic is
automatically
adjusted.
It drives users to
more successful
pages.
If this is set on,
…
An equal
percentage of
experiment
traffic…
is gotten by age
test page.
Second, Experiment
Time Frame
You may want
your experiment
to be quick.
It could be three
days or two
weeks.
Third, Confidence
Threshold
If the threshold is
higher, the test will
be longer.
However, you will
be more sure.
Once you have
already set your
experiment, …
it is time to
configure it.
You need to
indicate your
page.
Also indicate any
variations you
have.
After everything is
indicated, click
“Next Step”.
Then, you are
taken to the next
part.
Set up the
experiment code.
You have two
options here.
You could
manually insert
the code.
Click
You could send the
to webmaster.
Click
Enter your email.
Then, click send.
Then, check
your email
Follow the
instructions given.
Let’s review and
start.
There will be a
quick validation by
Google.
This is to make
sure your code is
properly installed.
If everything looks
fine, go ahead.
Start the
experiment.
In order for
you to win, …
just let your test
run for the
minimum time
frame.
This is the time
frame that you
have already set.
You can check it
from time to time.
However, this is
the warning.
Do not make
changes to your
pages!
This is while your
experiment is
running.
Believe!
You can be a
winner.
Thank you for
watching!
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
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HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS

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Running a website may be, at times, if not most of the times, mind boggling. It may not show any conversion or, even if it shows, there is no sign of improvement. You are in deep analysis as to which content draws more views.

The A and B testing of Google Analytics is a very good tool in knowing how far you can go by letting you understand how far you have come. Through this tool, you may want to do the following activities, among others: letting your users make purchases, letting him sign-up for a newsletter, and improving your metrics like revenues and bounce rate.

A and B testing is a time tested analytical tool. It has been proven as sound and used in internet marketing professionally for years.

Published in: Marketing
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HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS

  1. 1. HOW TO USE A&B TESTING OF GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
  2. 2. Do you believe in this?
  3. 3. Doing business is more on decision making.
  4. 4. This decision must be forward looking.
  5. 5. Yet, in many cases, problems may arise.
  6. 6. You could have more options,…
  7. 7. and you’re not sure which one can work better.
  8. 8. Your site is not converting.
  9. 9. This is contrary to your expectation.
  10. 10. Some more usable research tools come out.
  11. 11. You are confused if you will continue or not.
  12. 12. You need to know how to keep your priorities.
  13. 13. It is the time to know A&B testing .
  14. 14. Why is this so?
  15. 15. You can identify which one to focus:
  16. 16. single conversion goal or multiple conversion goals
  17. 17. Another advantage is this:
  18. 18. You will know which design elements and messaging…
  19. 19. are most persuasive.
  20. 20. In order to do this, …
  21. 21. You need to set up your Google Analytics correctly.
  22. 22. Sign in to Google Analytics.
  23. 23. Type your email ad, and then, click NEXT.
  24. 24. Use one account for all Google transactions.
  25. 25. This facilitates all your activities very easily.
  26. 26. This saves your time for other meaningful outputs.
  27. 27. Of course, this can avoid juggling your memory.
  28. 28. Type your password and click SIGN IN.
  29. 29. Your password must be easy to remember.
  30. 30. Combination of letters, numbers, and symbols is encouraged.
  31. 31. You are then navigated to your view.
  32. 32. You can see HOME, REPORTING, CUSTOMIZATION and ADMIN.
  33. 33. Click this
  34. 34. It is now time to navigate to the experiment area.
  35. 35. Choose Behavior.
  36. 36. Create your experiment.
  37. 37. Click “experiment”.
  38. 38. You are navigated to this view.
  39. 39. You need to choose your settings.
  40. 40. You need to create the following entries:
  41. 41. Name
  42. 42. Only this can be seen.
  43. 43. So this must so descriptive.
  44. 44. Objective
  45. 45. Choose which goal to track.
  46. 46. Percentage of your Traffic
  47. 47. Here, you can choose your traffic.
  48. 48. It could be a default.
  49. 49. You can choose a percentage segment.
  50. 50. Email Notification
  51. 51. You can turn it on or off...
  52. 52. so you can receive notifications for changes made.
  53. 53. There are also advanced settings that are optional.
  54. 54. First, Distribute Traffic
  55. 55. Once this is set off, …
  56. 56. the percentage of traffic is automatically adjusted.
  57. 57. It drives users to more successful pages.
  58. 58. If this is set on, …
  59. 59. An equal percentage of experiment traffic…
  60. 60. is gotten by age test page.
  61. 61. Second, Experiment Time Frame
  62. 62. You may want your experiment to be quick.
  63. 63. It could be three days or two weeks.
  64. 64. Third, Confidence Threshold
  65. 65. If the threshold is higher, the test will be longer.
  66. 66. However, you will be more sure.
  67. 67. Once you have already set your experiment, …
  68. 68. it is time to configure it.
  69. 69. You need to indicate your page.
  70. 70. Also indicate any variations you have.
  71. 71. After everything is indicated, click “Next Step”.
  72. 72. Then, you are taken to the next part.
  73. 73. Set up the experiment code.
  74. 74. You have two options here.
  75. 75. You could manually insert the code.
  76. 76. Click
  77. 77. You could send the to webmaster.
  78. 78. Click
  79. 79. Enter your email.
  80. 80. Then, click send.
  81. 81. Then, check your email
  82. 82. Follow the instructions given.
  83. 83. Let’s review and start.
  84. 84. There will be a quick validation by Google.
  85. 85. This is to make sure your code is properly installed.
  86. 86. If everything looks fine, go ahead.
  87. 87. Start the experiment.
  88. 88. In order for you to win, …
  89. 89. just let your test run for the minimum time frame.
  90. 90. This is the time frame that you have already set.
  91. 91. You can check it from time to time.
  92. 92. However, this is the warning.
  93. 93. Do not make changes to your pages!
  94. 94. This is while your experiment is running.
  95. 95. Believe!
  96. 96. You can be a winner.
  97. 97. Thank you for watching!

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