explanation of smart objectives

1. BASIS FOR SETTING AN
OBJECTIVES
B Y,
S . T H O W F I K A
M B A 2 1 0 5 7

2. OBJECTIVES
Mc. Farland
defines
objectives,
“Objectives are
the goals, aims,
or purposes that
organizations
wish to achieve
over varying
periods of
time.”

3. BASIS FOR SETTING AN OBJECTIVES
S - specific
M - measurable
A - achievable
R - realistic
T - time based

4. SPECIFIC
Objectives should be clear and
easy to understand
EXAMPLE;
“Increase sales of advertising
space this calendar year
by 15%”.
This gives employees a clearer
idea about what to achieve and
by when.

5. MEASURABLE
The measure of
a SMART objective could
be quantitative or qualitative.
EXAMPLE;
USA County management will offer
Quality Improvement training
opportunities resulting in 75% of
staff completing Quality
Improvement

6. ACHIEVABLE
Objectives should be within reach for
your team or program, considering
available resources, knowledge and
time.

7. REALISTIC AND
TIME BASED
Realistic objectives are those
that you have the resources to
accomplish
Time-oriented objectives are
those that have deadlines for
completion.