In this webinar, Dana Stanley of market research software firm Survey Analytics explains the common pricing research technique called the Van Westendorp Price Sensitivity Meter.
Sales and promotional discounts let retailers reach pools of customers that value the same product differently. Modeling the pool of potential buyers, and how it changes over time, lets you optimize how and when sales and discounts are applies. This presentation provides a hands-on demonstration of modeling the pool of potential buyers, and using Excel’s Solver tool to optimize revenue from that shopper pool by manipulating price.
How should a company choose the most attractive target markets?Sameer Mathur
Based on Chapter 7 Kotler
Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition
How should a company choose the most attractive target markets?
15 Behavioural Economics Principles to increase ConversionsSiteVisibility
This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
Sales and promotional discounts let retailers reach pools of customers that value the same product differently. Modeling the pool of potential buyers, and how it changes over time, lets you optimize how and when sales and discounts are applies. This presentation provides a hands-on demonstration of modeling the pool of potential buyers, and using Excel’s Solver tool to optimize revenue from that shopper pool by manipulating price.
How should a company choose the most attractive target markets?Sameer Mathur
Based on Chapter 7 Kotler
Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition
How should a company choose the most attractive target markets?
15 Behavioural Economics Principles to increase ConversionsSiteVisibility
This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
Creating Customer Value, Satisfaction, and Loyalty
Organizational Charts
What is Customer Perceived Value?
Determinants of Customer Perceived Value
Steps in a Customer Value Analysis
Measuring Satisfaction
What is Quality?
Value Based Pricing Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Webster and Wind Model B2B Buying behaviour
Introduction: Webster and Wind (1972) developed a general model for organizational buying behaviour.
According to webster (1965), to understand Organizational Buying Behavior(OBB), it is necessary to examine both organizational and individual decision making, since, as emphasized by Webster and wind (1972), individual behaviour is the base of all organizational buying behaviour.
Environmental: For example, in a recessionary(COVID) economic condition, industrial firms minimize the number of items purchased. The environmental factors influence the buying decisions of individual organizations.
Organisational: These variables particularly influence the composition and functioning of the buying centre, and also, the degree of centralization or decentralization in the purchasing function in the buying organization.
Buying Centre and organisational Variable: A buying centre also called the decision-making unit, brings together "all those members of an organization who become involved in the buying process for a particular product or service“. OBB is influenced by the organizational variables, the environmental variables and the individual variables. The output of the group decision-making process of the buying centre includes solutions to the buying problems of the organization and also the satisfaction of personal goals of individual members of the buying centre.
Individual: Ultimately its individuals making the decision of buying or not or from where so characteristics of individuals, education, experience, values, income affects the buying behaviour
End: strengths of the model, developed in 1972, are that it is comprehensive, generally applicable, analytical and that it identifies many key variables, which could be considered while developing marketing strategies by industrial marketers. However, the model is weak in explaining the specific influence of the key variables.
These variables particularly influence the composition and functioning of the buying Centre and also the degree of centralization or decentralization in the purchasing function of the buying organization. The functioning of the buying Centre is influenced by the organizational variables
Branding
Leveraging Secondary Brand Association
Managing Brand Over Time, Brand Reinforcement & Brand Revitalization to help the growth of customers and Manage brand equity
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
Creating Customer Value, Satisfaction, and Loyalty
Organizational Charts
What is Customer Perceived Value?
Determinants of Customer Perceived Value
Steps in a Customer Value Analysis
Measuring Satisfaction
What is Quality?
Value Based Pricing Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Webster and Wind Model B2B Buying behaviour
Introduction: Webster and Wind (1972) developed a general model for organizational buying behaviour.
According to webster (1965), to understand Organizational Buying Behavior(OBB), it is necessary to examine both organizational and individual decision making, since, as emphasized by Webster and wind (1972), individual behaviour is the base of all organizational buying behaviour.
Environmental: For example, in a recessionary(COVID) economic condition, industrial firms minimize the number of items purchased. The environmental factors influence the buying decisions of individual organizations.
Organisational: These variables particularly influence the composition and functioning of the buying centre, and also, the degree of centralization or decentralization in the purchasing function in the buying organization.
Buying Centre and organisational Variable: A buying centre also called the decision-making unit, brings together "all those members of an organization who become involved in the buying process for a particular product or service“. OBB is influenced by the organizational variables, the environmental variables and the individual variables. The output of the group decision-making process of the buying centre includes solutions to the buying problems of the organization and also the satisfaction of personal goals of individual members of the buying centre.
Individual: Ultimately its individuals making the decision of buying or not or from where so characteristics of individuals, education, experience, values, income affects the buying behaviour
End: strengths of the model, developed in 1972, are that it is comprehensive, generally applicable, analytical and that it identifies many key variables, which could be considered while developing marketing strategies by industrial marketers. However, the model is weak in explaining the specific influence of the key variables.
These variables particularly influence the composition and functioning of the buying Centre and also the degree of centralization or decentralization in the purchasing function of the buying organization. The functioning of the buying Centre is influenced by the organizational variables
Branding
Leveraging Secondary Brand Association
Managing Brand Over Time, Brand Reinforcement & Brand Revitalization to help the growth of customers and Manage brand equity
pricing involves the customer demand schedule, the cost function, and competitors’ prices. The question is how should a company integrate cost-, demand-, and competition-based pricing considerations? In setting a price the firm, for example Kodak, will have to consider the following cost-, demand-, and competition-based pricing decisions:
Maximizing Profit Through Strategic Pricingrobertmckinney
PRICE has a far greater effect on PROFITS than REVENUE and COSTS have. In fact, on average across the S&P1500, each 1% change in PRICE equals an 8% change in PROFIT. This presentation introduces is an introduction to the overall good and bad pricing strategies, including Differential-Value Pricing (sm)
Reisman on FairPay at MITEF "Better Strategies for Monetizing Digital Offerin...Teleshuttle Corporation
(SEE UPDATE AND VIDEO*) FairPay presentation by Richard Reisman, Teleshuttle Coprporation at MIT Enterprise Forum of NYC "Better Strategies for Monetizing Digital Offerings" 12/1/11.
*FOR A MORE CURRENT VERSION OF SIMILAR PRESENTATION, SEE
Reisman FairPay Overview -- Adaptive Win-Win Relationships / Revenue Strategy - Latest Version
http://www.slideshare.net/rreisman/reisman-fairpay-overview
FOR VIDEO SEE
http://www.fairpayzone.com/p/blog-page_14.html
Adaptive Marketing - Monetization and Pricing Models for the New worldPinkesh Shah
Head of Product Management, InMobi speaks at Product Professionals Event Hosted by Adaptive Marketing in Bangalore, India. Product Management and how to monetize and price?
Qualitative Research vs Quantitative Research - a QuestionPro Academic WebinarQuestionPro
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QuestionPro - Introduction to Customer Experience Part 3: CX BenchmarkingQuestionPro
Now that you have chosen your CX metric and mapped out your customer journey, the last key foundation of building a successful CX program is benchmarking.
Benchmarking allows understanding how your organization is performing in relation to others - both in your own sector and in other sectors. There are several ways to benchmark your performance over time, but we will introduce you different ways that are found to be successful to companies such as Emirates, Salesforce, and UPS.
Join us and learn how benchmarking:
• Uncovers key drivers that influence your organization’s performance
• Provides a quick way to evaluate your CX readiness and business goals
• Differentiates yourself against others
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
QuestionPro - Introduction to Customer Experience Part 2: Customer Journey Ma...QuestionPro
Did you know? Customer journey mapping drives improvements that yield the greatest financial return.
In Part Two of this Introduction to Customer Experience Management webinar series, you will learn about the second key element widely used in successful CX programs: customer journey mapping. Join us along with David Hicks, CEO of TribeCX, as we define customer journey mapping and discuss why it is critical to improving your customer experience.
You'll learn:
• How to chart each step of your customer experience
• How to highlight your moments of truth
• Customer mapping best practices
Qualitative Options with Online Communities QuestionPro
One of the great benefits if having a community is the opportunity to run both quantitative and qualitative research. When it comes to qualitative research, there is a wide range of options, for example online discussions, smartphone ethnography, online focus groups, and depth interviews. In this webinar I will provide some tips to help you match approaches to business problems, answering questions like when should you use a group technique (e.g. Focus groups) or a solo approach (such as diaries)?
QuestionPro TribeCX Webinar - Introduction to Customer Experience Part 1: CX ...QuestionPro
Introduction to Customer Experience Metrics: Which Metrics Should I Use?
Deciding where to start when measuring Customer Experience can be overwhelming, even for those with years of experience. The first place to start is measuring your key CX metrics through collected feedback. But when it comes to a qualitative concept like CX, how exactly do you measure it? What kinds of metrics should be used?
In Part One of the webinar, David Hicks, CEO of TribeCX will share some common metrics that companies with successful CX programs use to evaluate and measure their customer experience.
You'll learn about:
• CX metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES)
• Choosing the most appropriate and valuable metrics, based on your customers and organization
• Best Practices for measuring and managing your CX metrics
QuestionPro Assessments Webinar - Trust, But Verify: The Evolution of Vendor ...QuestionPro
In this webinar on Vendor Risk Assessment, we discuss the evolution of Vendor Risk Management and its most common challenges for organizations while learning our top industry best practices.
QuestionPro CX - Not Just a Number: Using NPS to Improve Customer ExperienceQuestionPro
In this special webinar, CX Expert, Shep Hyken will not only discuss NPS, but divulge his best tips on measuring Net Promoter Score to deliver a better customer experience. Join us and gain a better understanding of how you can use Net Promoter Score to measure and improve your customer experience to ultimately increase revenue.
You'll learn:
1. CX Trends in 2017
2. The differences between Customer Experience and Customer Service
3. Ways to measure CX and the metrics
4. CX and Revenue Correlation
5. Top ways to improve CX
QuestionPro Advanced Training Keys to Success - Discrete Conjoint Analysis 101QuestionPro
Our April 2017 Keys to Success series deep dives into Discrete Choice Conjoint Analysis, an effective and advanced survey technique. In this training, learn to analyze how and why customers choose certain products or services over others. This training discusses research industry best practices on creating a comprehensive end-to-end conjoint analysis project, so that you can address and find solutions to even some of the most complex business objectives.
QuestionPro Audience Webinar - How to Improve Data Quality For Your ResearchQuestionPro
With millions of people interacting online it only makes sense for market researchers to conduct research with online communities. The internet allows increased access to a wide range of diverse audiences, but gathering quality data from these participants can be challenging. This webinar will help you understand how to improve your data collection practices through better survey design methodology, tips to avoid response bias, variations in question styles and optimal data analysis. John Barrett, CEO of Priority Metrics Group, will share strategies regarding design methodologies that will keep your respondents engaged. With over 20 years experience working with Fortune 500 companies, John Barrett knows how to optimize results.
Webinar - Deeper Insights Through Intelligent Community EngagementQuestionPro
There’s a gap between online communities that thrive and those that struggle. This gap is the level of engagement, which is the lifeblood of successful online communities. Without member engagement, a community culture won’t develop, interactions don’t happen and companies lose the potential of getting valuable feedback and insights. This feedback and insights is essential for improving products and services. The secret to getting people more engaged in an online community lies in engendering members with increasing levels of competence, autonomy, and relatedness.
Webinar - Return to editingThe Secret to Making HR Relevant AgainQuestionPro
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Webinar - How Mobile Innovation Is Changing the Face of Data IntelligenceQuestionPro
Mobile has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
Webinar - A Beginners Guide to Choice-based Conjoint AnalysisQuestionPro
Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of CBC, allowing users to create more accurate consumer insights than ever before. This webinar will review, in non-technical terms, how CBC works and what business questions it can answer.
Webinar Tutorial - A Beginners Guide To MaxDiff ScalingQuestionPro
MaxDiff Scaling has proven to generate better quality data than ratings scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. In this webinar, Richard McCullough will review, in non-technical terms, how MaxDiff works, why it is superior to ratings scales and what business questions it can answer.
Webinar - The Secret To Recruiting The Best TalentQuestionPro
Learn to create authentic branding and engage top talent. Join WorkXO founders and employee engagement experts Jamie Notter and Charlie Judy as they explore why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
35. Too Lost
High Sales
Acceptable
Price Range
Too Lost
Low Profits
36.
37. Van
Westendorp, P
(1976) "NSS-
Price Sensitivity
Meter (PSM)- A
new approach
to study
consumer
perception of
price."
Proceedings of
the ESOMAR
Congress.
38. Too Lost
High Sales
Acceptable
Price Range
Too Lost
Low Profits
39. • Too Expensive
High • Expensive
• Bargain
Low • Too Cheap
40. • Too Expensive
High • Expensive
Price
Signals
Quality
• Bargain
Low • Too Cheap
41.
42. Too Expensive
At what price would you
consider _________ to be so
expensive that you would not
consider buying it?
43. Expensive
At what price would you
consider _________ starting to
get expensive, so that it is not
out of the question, but you
would have to give some
thought to buying it?
44. Bargain
At what price would you
consider _________ to be a
bargain, a great buy for the
money?
45. Too Cheap
At what price would you
consider _________ to be
priced so low that you would
feel the quality couldn’t be
very good?
67. Point of
Point of
Marginal
Marginal
Cheapness
Expensiveness
(PMC)
(PME)
68. Range of
Acceptable
Prices
Point of
Point of
Marginal
Marginal
Cheapness
Expensiveness
(PMC)
(PME)
69. Range of
Acceptable
Prices
Point of
Point of
Marginal
Marginal
Cheapness
Expensiveness
(PMC)
(PME)
Optimal Price Point
70. Other Options
Measure purchase intent at key price levels
uncovered by Van Westendorp analysis.
Combine with profitability data to determine
optimal revenue point.
Box-plot of each of the 4 questions for
alternate visualization.
73. Criticisms and Limitations
• Assumption of rationality
• Does not account for competition
• Lowballing
• Not used in conjunction with other
techniques
• Appears more precise than it really is
74. Any Questions?
Use the GoToWebinar Control Panel
dana.stanley@surveyanalytics.com
http://surveyanalytics.com
Contact us with any
questions after the webinar.
Thank you!