How to See Who Is Coming To Your Copier Dealership' sWebsite
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Have you ever wondered who is coming to your dealership's website? Now you can find out! Every smart copier dealer wants to be at the top of Google search with the goal of driving increasing amounts of traffic to your website. However, only a small percentage of visitors will ever fill out a form--even on the best websites. What about the other visitors? Imagine if you could know who was coming to your website. Your sales reps could use this intelligence to generate new sales leads and close active opportunities! In this webinar we'll reveal how smart copier sales teams leverage new technologies to see what companies are visiting their websites!
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- The document discusses two types of marketing: outbound marketing which is one-way communication, and inbound marketing which is two-way communication. [1]
- Outbound marketing such as TV, radio, and billboards established brand authorities in the past, but people now avoid ads and direct mail. Inbound marketing on the internet allows customers to find information themselves. [2]
- The document proposes selling digital marketing services to clients such as websites, SEO/SEM, social media marketing, and email marketing to help clients be found online and drive sales. Completing a digital marketing analysis form is presented as the first step to qualify clients and develop a marketing plan. [3
Inbound Marketing: Don’t buy your customers’ attention. Earn it.
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
Motarme NISP Digital Marketing for Startups - Coleraine-14 jan2016v2
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You'll learn:
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Are you looking for new ways to grow sales? Learn how to reach Buyer 2.0 with digital prospecting and marketing strategies. Originally presented at the BTAS Conference in Sydney in May 2015, this content was very well received by the dealers in attendance. I thought it would be great to share this with everyone.
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Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
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The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
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This document discusses how dealerships can evolve their sales and marketing roles to meet today's business challenges. It suggests that dealerships should position themselves as either solutions companies, services companies, or specialty systems companies. This will help clarify their messaging and sales approaches. The document also provides advice on building credibility, communicating value, and generating awareness of managed services programs through blog posts, social media, and other marketing strategies to attract more mainstream customers.
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You've launched a Managed Network Services business.
Now the challenge is this: Your local market knows you as a copier dealership, not a team of I.T. experts.
THIS RAISES MANY IMPORTANT QUESTIONS:
How do you come up with one message that clearly communicates what you do to your current and potential clients?
How do you promote I.T. services without neglecting your core copier business?
How do you develop a value proposition your sales reps can communicate?
How do you position your business as a credible source of I.T. services?
WHAT YOU WILL LEARN
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How to See Who Is Coming To Your Copier Dealership' sWebsite
- 1. HOW TO SEE WHAT COMPANIES ARE COMING TO YOUR DEALERSHIP’S WEBSITE Darrell Amy Marketing Strategist
- 2. 93%of B2B decision makers turn to search engines FIRST to get answers to questions.
- 4. WHO IS VISITING MY WEBSITE? 1-2% FILL OUT A FORM HOW MANY PEOPLE VISIT MY WEBSITE 98% VISIT WEBSITE ANONYMOUSLY WHO are these people?
- 5. PROSPECT BROWSES TO YOUR WEBSITE INVISIBLE TRACKING CODE SENDS INFO AS IT HAPPENS Works behind the scenes to determine: What Company they are from. What product/service they may be interested in. ABC Big Co is on your website right now looking at these product/services… Here are some possible contacts at the company. EMAIL TO SALES DAILY VISITOR REPORT
- 6. WHAT WE CAN LEARN ABOUT WEBSITE VISITORS
- 11. DAILYREPORT
- 12. DASHBOARD
- 13. WHAT CAN YOU DO WITH THIS?
- 14. FORWARD TO SALES TEAM • Daily report shows reps what companies are coming to the website – Service call pages can be filtered out • Special alerts can send an instant email – Visitor browsing on the product catalog – Visitor reading 5+ pages of the website – Visitor reading 2+ pages of the Managed IT Services section – Visitor from a list of target major accounts
- 15. SALES FOLLOW UP TIPS • Be Discreet – Not everyone likes that you know they were on your website • Check LinkedIn – Start with common connections • Are you already connected? • Who do you know at the target company that could help you out? • Who do you know that could introduce you to key contacts likeCFO, IT Manager…?
- 16. SALES FOLLOW UP TIPS • Share Helpful Information – Send a piece of helpful information related to what they were looking for to potential contacts • Blog Article • Special Report • Buyer’s Guide
- 17. SALES FOLLOW UP TIPS • Follow Up with a Call/Voicemail – This is Darrell Amy with ABC Dealer. Thanks for connecting with me on LinkedIn. Yesterday I emailed you an article on “Five Workflow Improvement Ideas to Consider When Upgrading Your Copiers.” My other local clients like ______ and _____ have really benefitted form these ideas…
- 18. NEXT STEPS
- 19. GET STARTED 1. Visit www.dealermarketing.net/ID 2. Register for your 14 day trial 3. Get tracking code installed on your site 4. Start getting WEBVISITOR ID notifications! FAQ’s DOES WEBVISITOR-ID IDENTIFY EVERY SINGLE VISITOR? Visitors from personal/home IP addresses or cell phones are not able to be identified. HOW MUCH IS THE SERVICE? WEBVISITOR-ID is only $59 per month with a 30-day cancellation notice. DO I HAVE TO HAVE A DEALER MARKETING WEBSITE? We manage product catalogs, blogs, social media, and search engine optimization for many dealers that have websites that we didn’t build. However, if you have a website from us, we’ll take care of installing the code for you. Plus our SEO clients get this for free!