SurferID is a tool that identifies business visitors to a company's website, driving new traffic and sales leads. It works by installing invisible code on a website that sends information about each visitor, including their company, interests, and time of visit, directly to sales in a real-time alert. SurferID also provides in-depth research on each lead and an E-Shots tool to target thousands of new potential customers with offers each month. The tool is designed to maximize sales from existing website traffic and requires only a £200 monthly subscription with no other fees.