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How Copier Reps Can Used LinkedIn to Grow Sales
The document provides guidance for sales representatives on leveraging LinkedIn to enhance sales. It outlines three key strategies: mining first-level connections, connecting with key influencers through personalized invitations, and engaging in local groups. Additionally, it emphasizes the importance of social media in modern buying processes, noting that buyers often complete a significant portion of their research online before engaging with sales representatives.
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How Copier Reps Can Used LinkedIn to Grow Sales
- 1. www.dealermarketing.net 214.224.0050 dealer-marketing-systems @DlrMktgSys HOW SALES REPSCAN USE LINKEDIN TO GROW SALES Darrell Amy Larry Levine Chief Innovation Officer Social Sales Strategist
- 2. www.dealermarketing.net 214.224.0050 dealer-marketing-systems @DlrMktgSys AGENDA • The Opportunity •Three Ways to Use LinkedIn to Generate New Sales • How You Can Support Your Reps
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- 8. www.dealermarketing.net 214.224.0050 dealer-marketing-systems @DlrMktgSys BUYER 2.0 • Researchesonline • Tunes out traditional tactics in favor of educational content
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- 10. www.dealermarketing.net 214.224.0050 dealer-marketing-systems @DlrMktgSys • 57% ofbuying process is complete before talking to sales • Consumers are also 71% more likely to make a purchase based on social media referrals. Source: Corporate Executive Board
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- 17. www.dealermarketing.net 214.224.0050 dealer-marketing-systems @DlrMktgSys HOW TO CONNECTTO PROSPECTS • LinkedIn Invitation – Always have a personal greeting – never the generic “I’d like to connect with you” message – Find a common thread (ex. Part of same group, both graduated from the same college)
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- 24. www.dealermarketing.net 214.224.0050 dealer-marketing-systems @DlrMktgSys DEALERSHIP SOCIAL MEDIA PlatformWhat How Often? Why? LinkedIn Links to blog articles on your website Links to press releases from your partners Weekly Thought leadership Recruiting Twitter Links to blog articles Links to press releases Links to interesting tech articles Daily Search engine optimization Position as tech leader Facebook Pictures of employees/clients Charity events Weekly Personal connections with prospects Recruiting Google+ Links to blog articles on your website Links to press releases from your partners Weekly Search engine optimization
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Editor's Notes
- #5 Buyer 2.0 is digitally savvy and likes to be educated.
- #6 Cocktail parties Golf outings
- #7 This methodology is dead
- #15 Dig in – who are your second degree connections – who can you connect with – like minded folks who are valuable.
- #16 Positioning as an influencer Shows up in your connection’s LinkedIn every day
- #18 Think back to the cocktail reception and golf tournament - connect to those folks to marry the traditional and new age sales techniques.
- #19 Why should I connect with you? DO we have common interests, shared connections, potential to partner? I could look this up but why? Don’t make me work for it, give me a reason!
- #22 Engage with prospects Reply to questions posed DO NOT SELL – be useful to them