How to score BIG in Google
•
34 likes•11,513 views
A crash course in SEO. Internet Academy: http://www.intac.be
Recommended
More Related Content
What's hot
Similar to How to score BIG in Google
Similar to How to score BIG in Google (20)
More from Bart De Waele
More from Bart De Waele (20)
Recently uploaded
Recently uploaded (20)
How to score BIG in Google
- 1. HOW TO SCORE BIG IN GOOGLE
- 2. Hi, my name is Bart.
- 3. I work at web agency Netlash. ... and a few other companies:
- 7. HOW TO SCORE BIG IN GOOGLE Internet Academy: www.intac.be
- 8. Let’s start with a graph.
- 9. Search Engine Market Share
- 10. Search Engine Market Share
- 11. Search Engine Market Share
- 12. Search Engine Optimisation = Google Optimisation
- 13. SEM, SEA, SEO?
- 20. Search Engine Marketing = Search Engine Advertising + Search Engine Optimisation
- 23. SEO is a bucket...
- 24. Thousands of little factors that influence it. Some are a drop of water, others are a glass of water. You never know which one will overflow the bucket.
- 25. There are three main groups of factors that influence your Google ranking.
- 26. 1. Technique 2. Links 3. Content
- 27. 1. Technique 2. Links 3. Content
- 28. 1. Technique 2. Links 3. Content
- 30. 1. Technique 2. Links 3. Content
- 31. Valid code ‣ (not the goal) ‣ make it readable for Google ‣ code-to-content ratio
- 32. Holy Trinity ‣ <h1></h1> ‣ <title></title> ‣ url
- 34. Beware the ‘Humo disease’ ! (actually, Humo is doing very well on this online)
- 35. Secundary navigation ‣ watch out with footers (rel=”nofollow”) ‣ sidebar
- 36. Meta-tags aren’t dead ‣ the secret of the click-through ‣ call to action! ‣ variance & reinforcement
- 37. Killers ‣ navigation in Flash ‣ navigation in Javascript
- 38. Domain name ‣ age is important ‣ payment in advance! ‣ keyword in URL?
- 39. 404 ‣ the right redirects ‣ the right headers
- 41. Location ‣ IP-address, TLD, language, links, comments <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl"> <meta name="ICBM" content="51.052,3.72029" />
- 42. Google ‣ Google Webmaster Tools: http://www.google.com/webmasters/tools ‣ sitemap.xml
- 43. Subdomains ‣ Own the front page!
- 44. 1. Technique 2. Links 3. Content
- 45. Every link counts ‣ relevance ‣ high scoring pages
- 46. The currency of links ‣ anchor word ‣ domain name
- 48. Killers ‣ bad neighbourhoods ‣ link outs?
- 49. Linkbait ‣ 10 tips ... ‣ Angelina Jolie Naked! ‣ tools ‣ templates
- 50. Social Media ‣ Digg, Delicious, StumbleUpon ‣ Facebook, Netlog, Myspace ‣ forum ‣ blog comments Create a ‘weave’, not a ‘tree’.
- 56. Link real estate ‣ networks ‣ rings
- 57. One big killer
- 59. One big killer ‣ duplicate content
- 60. PageRank ‣ one measure ‣ don’t obsess!
- 61. 1. Technique 2. Links 3. Content
- 63. ‘Glasdallen’ ! ‣ https://adwords.google.com/select/KeywordToolExternal
- 64. Internal structure ‣ linkflow ‣ clusterpages ‣ think ‘weave’, not ‘tree’
- 65. Internal structure ‣ Tags! ‣ rel=”tag”
- 66. Update, update, update! ‣ Google loves the ‘delta’ ‣ PING
- 67. Update, update, update! ‣ a simple numbers game...
- 69. Your website content is like underwear.
- 70. Fresh is better, every day.
- 71. Update, update, update! ‣ write one blogpost a day
- 72. 1. Technique 2. Links 3. Content
- 73. SEO is a bucket...
- 74. ... don’t make it a sieve
- 75. Optimise your website for conversion.
- 76. Optimise your website for conversion. ... next week at INTAC!
- 77. QUESTIONS?