How to Run a Great Charity Blog With Drupal
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This document provides tips for running a successful charity blog using Drupal. It outlines key steps including planning blog objectives and key performance indicators, researching other blogs and keywords, writing posts with subheadings and front-loading information, uploading posts with metadata, images and calls to action, promoting posts on social media and measuring metrics like visits, traffic sources and top posts to track success. The overall guidance is to carefully plan objectives, write engaging content and promote/measure the blog to increase donations, volunteers and challenge stereotypes.
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- Metrics for measuring blog success include conversions from traffic to leads/sales, subscriptions, pageviews, comments, and inbound links. Both the blog and larger marketing funnel should be measured.
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
Blogging 101 - Research-Plan-Engage-Measure
The document provides an overview of blogging best practices for business purposes. It recommends researching other relevant blogs, planning blog content and structure, actively engaging with readers by posting and commenting frequently, and measuring the blog's success based on metrics like readership and engagement over time. The goal of business blogging is to establish expertise, expand networks, and influence audiences.
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Guardian Seminars: Running a Social Media Campaign
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Social and the Search Landscape - C.Turrietta Jan 2016
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How to Run a Great Charity Blog With Drupal
- 1. How to run a great charity blog with Drupal Mary Mitchell, Content Strategist. @whitefuse @mary_mitch
- 2. What’s your burning question?
- 3. ● Learn from each other ● Walk away with practical resources ● Increase confidence in strategy and planning ● Increased knowledge of tools and programmes to make life easier! ● Increased confidence in writing posts
- 6. PLAN
- 7. 1. What are your objectives? plan
- 8. ● Increase the number of volunteering enquiries ● Increase the number of individual donors ● Challenge stereotypes about people with disabilities plan
- 9. 1. What are your blog objectives? 2. How will you achieve them (tactics)? 3. How will you measure success (KPIs)? plan
- 10. plan
- 11. plan
- 12. RESEARCH
- 13. Think about process management. research
- 14. research
- 15. Read other blogs :-) research
- 16. research
- 17. Save your ideas research
- 18. Choose your keywords research
- 19. Get your team on board research
- 20. WRITE
- 21. Write for your audience write
- 22. Keep your goals in mind write
- 23. Include unique voices and perspectives write
- 24. Think about tone of voice If your organisation was a person, what would he/she be like? How would you want them to be perceived? write
- 25. Use subheadings Only 20-28% of text on a web page is read. write
- 26. Front-load your information write
- 27. UPLOAD
- 28. METADATA upload
- 29. LINK LINK LINK upload
- 30. (Meta)Description 160 characters. Appears in search results. upload
- 31. Summary Used by the blog home page. upload
- 32. Categories & tagging Useful for SEO and also for readers! upload
- 33. IMAGES upload
- 34. ● Creative Commons License ● Free images (Wikimedia/Flickr) ● Paid images (Stock photos) upload
- 35. Back to objectives ● What are your calls to action? ● What is your intended user journey? upload
- 36. PROMOTE
- 37. On-page sharing ● Add This ● Share buttons ● Ask for a share! promote
- 38. But remember user experience…. promote
- 39. Promotion through social ● Multiple tweet texts ● Schedule ● Monitor and engage with conversations (Ask others to link to it) promote
- 40. MEASURE
- 42. WHAT TO MEASURE? measure
- 43. ● Overall blog visits ● Unique visitors ● Traffic sources ● Top posts ● Average post views ● Inbound links measure
- 45. 8 Strategic Blog Questions
- 46. Twitter / @mary_mitch / @whitefuse Email / m.mitchell@whitefusemedia.com