Tommaso Di Bartolo expanding upon how to sense, recognize and mature opportunities leveraging ideation techniques. Ideation is the creative process of generating new ideas, which can be accomplished through a variety of ideation techniques, such as brainstorming and prototyping. If done right, ideation is what helps founders and executives determine the right problem to solve and how to solve it. The goal of design thinking is to empathize with customers, uncover the non-obvious pain points they’re experiencing, and learn more about how the current solutions in the marketplace aren’t meeting users’ needs. It’s often in those gaps where companies can spot the best business opportunities.

1. A TANGIBLE OPPORTUNITY
HOW TO RECOGNIZE
W www.WhatItTak.es
TommasoDiBartolo.com

2. When people realize that
ALL we see has been
invented by us, that’s
when inventors unlock the
will to change things!

3. @todiba
Tommaso Di Bartolo

4. Woooow,
wouldn’t have
thought this
exists!

5. Stop and analyze first

6. Stop and analyze first
Expand upon options

7. Stop and analyze first
Expand upon options
Experience the obstacle

8. Economy Technology

9. Economy Technology
Spend Power
Business
Models
User
Experience

10. Economy Technology
Spend Power
Business
Models
User
Experience
Team Customer Competition

11. Stop and analyze first

12. MAKROAnalyze
Society/Culture Government/Politic/Law Economy Technology Ecology
What’s massively broken?

13. MAKROAnalyze
Society/Culture Government/Politic/Law Economy Technology Ecology
What’s massively broken?
Trends

14. Analyze MAKRO
Society/Culture Government/Politic/Law Economy Technology Ecology
What’s massively broken?
Trends
Generation
Shift
Juristic restrictions Spend Power
Business
Models
Organism
Corporates and
Monopolists
Environment
User
Experience
Affinity Rights limitations
Describe Opportunities and Threats

15. Analyze
MIKRO
Team CustomerIndustry Competition
What exactly is broken?

16. Analyze
MIKRO
Team CustomerIndustry Competition
Potential Segmentation Pains and Gains Direct & Indirect
What exactly is broken?
Describe Strength and Weaknesses

17. Strength & Weaknesses
Opportunities & Threats
Analyze

18. Strength & Weaknesses
Opportunities & Threats
OPTIONS
Analyze

19. OPTIONS
Expand
Chance 1 Chance 2 Chance 3
Risk 1 Risk 2 Risk 3

20. Stop and analyze first
Expand upon options

21. Expand
Get crazy
with your
team

22. Expand
Structure and
prioritize

23. Expand 1.Defer judgement
2.Encourage wild ideas
3.Build on the ideas of others
4.Stay focused on the topic
5.One conversation at a time
6.Be visual
7.Go for quantity

24. Expand
Get out
of the
building
Get crazy
with your
team

25. Expand
What’s the actual problem you
are trying to solve??
• Who exactly?
• How Is the Feeling?
• About what scenario?
• While working on what?
• Facing what challenge?

26. Expand
Craft your problem statement
W E A S S U M E T H AT
A C U S T O M E R
F E E L S F R U S T R AT E D ,
W H E N G E T T I N G
S O M E T H I N G D O N E ,
B E C A U S E I T ' S B R O K E N

27. Expand
Craft your problem statement
W E A S S U M E T H AT
A PA S S E N G E R
F E E L S T R E AT E D
O F F T H E S H E L F,
W H E N C O M M U T I N G , B E C A U S E
N O P E R S O N A L I Z E D
E X P E R I E N C E I S G I V E N
ROLE

28. Expand
Craft your problem statement
W E A S S U M E T H AT
A PA S S E N G E R
F E E L S T R E AT E D
O F F T H E S H E L F,
W H E N C O M M U T I N G , B E C A U S E
N O P E R S O N A L I Z E D
E X P E R I E N C E I S G I V E N
NEGATIVE
FEELING

29. Expand
Craft your problem statement
W E A S S U M E T H AT
A PA S S E N G E R
F E E L S T R E AT E D
O F F T H E S H E L F,
W H E N C O M M U T I N G , B E C A U S E
N O P E R S O N A L I Z E D
E X P E R I E N C E I S G I V E N
ACTIVTY

30. Expand
Craft your problem statement
W E A S S U M E T H AT
A PA S S E N G E R
F E E L S T R E AT E D
O F F T H E S H E L F,
W H E N C O M M U T I N G , B E C A U S E
N O P E R S O N A L I Z E D
E X P E R I E N C E I S G I V E N
OBSTACLE

31. Stop and analyze first
Experience the obstacle
Expand upon options

32. follow
potential
customers
Get out
of the
building
Get crazy
with your
team
Experience

33. Get comfortable with
the idea,
of adopting your idea!

34. 1.Walk in your persona’s shoes
2.Don’t explain, but ask and listen
3.Avoid biased feedbacks
4.Run focused groups
5.Pitch your idea over and over
6.Build a community of prospects
Experience

35. Society/Culture Technology
Generation
Shift
User
Experience
Affinity
Analyze

36. Society/Culture Technology
Generation
Shift
User
Experience
Affinity
Team CustomerIndustry Competition
Analyze

37. W E A S S U M E D T H AT
T E E N S
WA N T E D T O C A P T U R E
A N D S H A R E V I D E O S ,
O F T H R I L L I N G T I M E S
B E C A U S E L A C K O F
R I C H E N G A G E M E N T S
B E C A M E B O R I N G
Expand

38. Expand

39. • Stepping on “like”

40. Experience

41. WANT THE
DECK ?facebook.com/groups/be.whatittakes/
invitation only

42. WANT THE
DECK ?facebook.com/groups/be.whatittakes/
invitation only

43. @todibafacebook.com/groups/be.whatittakes/