Like the Internet before it, web2, the metaverse is a virtual experience bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. Learn how to find the right opportunities in this fast-moving universe of the Web3 world.

1. discovery
discovery
metaverse
TommasoDiBartolo.com
TommasoDiBartolo.com

2. 1995, David Letterman Show
web1

3. 1995, David Letterman Show
web1

4. 2004, CNBC
.. the magnitude
.. the magnitude
of your product
of your product
or service?
or service?
web2

5. 2004, CNBC
web2

6. ... what exactly is
... what exactly is
this thing called
this thing called
metaverse?
metaverse?
2022
web3

7. The Metaverse!
The Metaverse!
2022
web3
commerce?
commerce?
social media?
social media?
loyalty program?
loyalty program?
Just a game?
Just a game?

8. METAVERSE
METAVERSE
EXPERTISE
EXPERTISE
?
?

9. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS

10. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS

12. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY

13. TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
STARTUP VC
STARTUP VC

14. WHAT IS THE
WHAT IS THE
METAVERSE?
METAVERSE?

15. WHAT ISN'T THE
METAVERSE?

16. METAVERSE IS NOT ...
METAVERSE IS NOT ...
... NOT A GAME
... NOT A GAME

17. METAVERSE IS NOT ...
METAVERSE IS NOT ...
... NOT
... NOT
NFTS
NFTS
MOONBIRDS
MOONBIRDS
BORED APES
BORED APES

18. METAVERSE IS NOT ...
METAVERSE IS NOT ...
... NOT VR
... NOT VR
HEADSETS
HEADSETS

19. METAVERSE IS NOT ...
METAVERSE IS NOT ...
... NOT
... NOT
META
META

20. METAVERSE IS NOT ...
METAVERSE IS NOT ...
... NOT A PLACE
... NOT A PLACE

21. METAVERSE
METAVERSE
PLAY
PLAY
LIVE
LIVE
TommasoDiBartolo.com
TommasoDiBartolo.com

22. WHAT IS THE
WHAT IS THE
METAVERSE
METAVERSE
AS OF TODAY?
AS OF TODAY?

26. WHAT DO THESE
WHAT DO THESE
CASES HAVE
CASES HAVE
IN COMMON
IN COMMON?
?

27. In-App Engagement &
Retention mechanics

28. Immersive, location
based fan experiences

29. 49rs
AUG 29, 2021
11amPT
VS
NFT placement at the right
time, place and meaning

30. Trade with other
fans or sell in
app for upx or
USD

31. AND THAT'S
AND THAT'S
WHAT THE
WHAT THE
METAVERSE IS?
METAVERSE IS?

35. 2003 | 2004 | | 2013 | 2014 2017
| 2015 |
Web2
2012 2018 2022
Gaming - Metaverse Evolution
COPYRIGHT 2022. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
by Tommaso Di Bartolo
2008 | 2009
Web3
2021
2001
2023

36. INFRASTRUCTURE
NOW
METAVERSE EVOLUTION
V01
COPYRIGHT 2022. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED

37. Closed
environment
Transact land and
non-branded NFTs
Build Community
Test performance
Introduce
gamification
mechanics
INFRASTRUCTURE
NOW

38. INFRASTRUCTURE
ECONOMY
Closed
environment
Transact land and
non-branded NFTs
Build Community
Test performance
Introduce
gamification
mechanics
V01
V02
COPYRIGHT 2022. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
METAVERSE EVOLUTION
NEXT

39. Brand & IP hand-
holding
NFT utility
Wall guarded
experiences
Single chain
portability
Primarily 2/3D Web
Mostly Game
dApps
ECONOMY
NEXT

40. INFRASTRUCTURE
ECONOMY
PHYGITAL
Closed
environment
Transact land and
non-branded NFTs
Build Community
Test performance
Introduce
gamification
mechanics
Brand & IP hand-
holding
NFT utility
Wall guarded
experiences
Single chain
portability
Primarily 2/3D Web
Mostly Game
dApps
V01
V02
V03
COPYRIGHT 2022. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
METAVERSE EVOLUTION
THEN

41. Physical to digital
commerce
Cross-dimension
experiences
IP Co-Creation
Cross-chain
interoperability
IP & Brand Self-
service onboarding
Platform agnostic &
augmented UX
Cross industries
PHYGITAL
THEN

42. WEBSITE
WEBSITE
SEARCHING
SEARCHING

43. WEBSITE
WEBSITE SOCIAL MEDIA
SOCIAL MEDIA
RECEVING
RECEVING
SEARCHING
SEARCHING

44. WEBSITE
WEBSITE SOCIAL MEDIA
SOCIAL MEDIA METAVERSE
METAVERSE
EXPERIENCING
EXPERIENCING
AND OWNING
AND OWNING
EARCHING
EARCHING RECEIVING
RECEIVING

45. AND
AND WHAT IS THE
WHAT IS THE
LINK BETWEEN
LINK BETWEEN
NFTS AND
NFTS AND
THE METAVERSE
THE METAVERSE?
?

46. NFTS
DIGITAL ASSET
TRACEABLE OWNERSHIP SELL

48. Brand Tokens
ENGAGEMENT
RETENTION metaverse dApp
UTILITY
TRANSACTIONAL
Fantasy dApps
& Collectibles
Marketplaces
NFT Quadrant
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED

49. Brand Tokens
ENGAGEMENT
RETENTION metaverse dApp
UTILITY
TRANSACTIONAL
Fantasy dApps
& Collectibles
Marketplaces
GAMIFICATION
SALE
NFT Quadrant
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED

50. Brand Tokens
ENGAGEMENT
RETENTION metaverse dApp
UTILITY
TRANSACTIONAL
Fantasy dApps
& Collectibles
Marketplaces
GAMIFICATION
SALE
NFT Quadrant
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED

51. AND HOW DO
AND HOW DO
BUSINESSES
BUSINESSES
MAKE $$$ IN
MAKE $$$ IN
THE METAVERSE
THE METAVERSE?
?

52. In-app or crypto

53. In-app or crypto

54. In-app or crypto

55. In-app or crypto
Branded
NFTs

56. Branded
NFTs
buy
primary market
re-sell
secondary market
In-app or crypto

57. Branded
NFTs
buy
primary market
re-sell
secondary market
revenue share
In-app or crypto

58. HOW DO
HOW DO
BUSINESSES START
BUSINESSES START
TO
TO METAVERSE
METAVERSE?
?

59. START SMALL,
BUT AIM BIG

60. NOW
NEXT
THEN
METAVERSE STRATEGY
BUY
PARTNER
BUILD

61. COMMERCE
SHOP
AWARENESS
PRESENCE
EXPERIENCE
EXTENSION
Value
Time
PHYGITAL
AUGMENTED
Start
small but
quick
and
evolve
over time
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED

62. Secure Your
Location(s)
Create your
building
Attach your
branding
1.
2.
3.
AWARENESS
PRESENCE
How to start
Do you have a presence
in the Metaverse?
NOW

63. Dec 14, 1998

64. LATITUDE 15°N AND THE LONGITUDE LINE 30°E
COMPANY.COM | .ORG. | NET

65. COMMERCE
SHOP
Are you ready to take your
consumers beyond the UX
limitation of a "shopping cart" and
provide community-commerce in
the Metaverse?
NOW

66. EXPERIENCE
EXTENSION
Is your business ready to live in the
Metaverse and create a branded NFT
offering, made available at the right
time and place in order to convey
the right meaning.
49rs
AUG 29, 2021
11amPT
VS
Story
Scoping
Asset
Creation
Brand
Activation
1.
2.
3.
How to start
NEXT

67. PHYGITAL
AUGMENTED
Is your business ready to
create phygital, bundled
offerings connecting the real
world with the metaverse
Pickaphysical
product
Setupthe
metaverse
experienceyou
wanttoconnectto
Connectproduct
withthemetaverse
1.
2.
3.
How to start
THEN

68. Is your business ready to
create phygital, bundled
offerings connecting the real
world with the metaverse
How to start
Pickaphysical
product
Setupthe
metaverse
experienceyou
wanttoconnectto
Connectproduct
withthemetaverse
1.
2.
3.
PHYGITAL
AUGMENTED
THEN

69. MY
MY METAVERSE
METAVERSE
2030
2030 OUTLOOK
OUTLOOK?
?

71. NEWSLETTER
NEWSLETTER
TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
CONTRIBUTOR
CONTRIBUTOR PODCAST
PODCAST
ONLINE COURSE
ONLINE COURSE
AUGMENTING THE EDUCATIONAL SYSTEM
MORE WORKFORCE IN THE METAVERSE
GDP BECOMES GMP
1.
2.
3.

72. NEVER FORGET WHERE YOU COME FROM;
IT KEEPS YOU HUMBLE
BUT WHERE YOU COME FROM,
CANNOT LIMIT WHERE YOU WANT TO GO
TommasoDiBartolo.com
TommasoDiBartolo.com

73. AlmaMeta.xyz
A Metaverse Course for non-
technical professionals who
seek to unlock Web3
business opportunities