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THE
THE
METAVERSE
METAVERSE
$ECONOMY
TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
http://metaverse-economy.com/
Dirk Lueth Cathy Hackl Tommaso Di Bartolo
TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
& REPUBLIC REALM
& REPUBLIC REALM
TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
& REPUBLIC REALM
& REPUBLIC REALM
CORE TEAM
CORE TEAM
TOMMASO DI BARTOLO
TOMMASO DI BARTOLO
ENTREPRENEUR W/2 EXITS
ENTREPRENEUR W/2 EXITS
AUTHOR OF 2 BOOKS
AUTHOR OF 2 BOOKS
FACULTY AT UC BERKELEY
FACULTY AT UC BERKELEY
& REPUBLIC REALM
& REPUBLIC REALM
UPLAND
UPLAND
STARTUP VC
STARTUP VC
METAVERSE
METAVERSE
WHY NOW?
WHY NOW?
HUMANKIND
HUMANKIND
BEHAVIORAL
BEHAVIORAL
SHIFT
SHIFT
HUMANKIND
HUMANKIND
BEHAVIORAL
BEHAVIORAL
SHIFT
SHIFT
TECHNOLOGY
TECHNOLOGY
ADVANCEMENTS
ADVANCEMENTS
TRANSPARENCY
TRANSPARENCY
TRACABILITY
TRACABILITY
NO CENTRAL AUTHORITY
NO CENTRAL AUTHORITY
OPEN SYSTEMS
OPEN SYSTEMS
REALTIME DATA
REALTIME DATA
PERMISSION-LESS
PERMISSION-LESS
TECHNOLOGY
TECHNOLOGY
ADVANCEMENTS
ADVANCEMENTS
TRANSPARENCY
TRANSPARENCY
TRACABILITY
TRACABILITY
NO CENTRAL AUTHORITY
NO CENTRAL AUTHORITY
OPEN
OPEN
REALTIME
REALTIME
PERMISSION-LESS
PERMISSION-LESS
BLOCKCHAIN
BLOCKCHAIN
CRYPTO
CRYPTO
NFT
NFT
METAVERSE
METAVERSE
TRANSPARENCY
TRANSPARENCY
TRACABILITY
TRACABILITY
NO CENTRAL AUTHORITY
NO CENTRAL AUTHORITY
OPEN
OPEN
REALTIME
REALTIME
PERMISSION-LESS
PERMISSION-LESS
METAVERSE
METAVERSE
FASTER CHIPS
FASTER CHIPS
QUANTUM
QUANTUM
COMPUTING
COMPUTING
EDGE COMP &
EDGE COMP & 5GS
5GS
AR/VR
AR/VR
WHAT IS THE
WHAT IS THE
METAVERSE
METAVERSE?
?
WHAT
WHAT IS
IS THE
THE
METAVERSE
METAVERSE?
?
DOES
CONUSMERS
CONUSMERS
PROVIDES AN IMMERSIVE
PROVIDES AN IMMERSIVE
EXPERIENCE,
EXPERIENCE,
WITH A SELF-SUSTAINING,
WITH A SELF-SUSTAINING,
COMMUNITY-DRIVEN ECONOMY
COMMUNITY-DRIVEN ECONOMY
AT ITS CENTER
AT ITS CENTER
CONUSMERS
CONUSMERS
PROVIDES AN IMMERSIVE
PROVIDES AN IMMERSIVE
EXPERIENCE
EXPERIENCE,
,
WITH A SELF-SUSTAINING,
WITH A SELF-SUSTAINING,
COMMUNITY-
COMMUNITY-DRIVEN
DRIVEN ECONOMY
ECONOMY
AT ITS CENTER
AT ITS CENTER
CONUSMERS
CONUSMERS
A NEXT-GEN ENGAGEMENT FORM
A NEXT-GEN ENGAGEMENT FORM
THAT EMPOWERS BRANDS TO
THAT EMPOWERS BRANDS TO
MAKE CONSUMER
MAKE CONSUMER
PART OF THE PRODUCT
PART OF THE PRODUCT
VS. BEING SOLD A PRODUCT
VS. BEING SOLD A PRODUCT
INDUSTRIES
INDUSTRIES
CONUSMERS
CONUSMERS
A
A NEXT-GEN ENGAGEMENT
NEXT-GEN ENGAGEMENT FORM
FORM
THAT EMPOWERS BRANDS TO
THAT EMPOWERS BRANDS TO
MAKE CONSUMER
MAKE CONSUMER
PART OF THE
PART OF THE PRODUCT
PRODUCT
VS. BEING SOLD A PRODUCT
VS. BEING SOLD A PRODUCT
INDUSTRIES
INDUSTRIES
WEBSITE
WEBSITE
SEARCHING
SEARCHING
WEBSITE
WEBSITE SOCIAL MEDIA
SOCIAL MEDIA
RECEVING
RECEVING
SEARCHING
SEARCHING
WEBSITE
WEBSITE SOCIAL MEDIA
SOCIAL MEDIA METAVERSE
METAVERSE
EXPERIENCING
EXPERIENCING
AND OWNING
AND OWNING
EARCHING
EARCHING RECEIVING
RECEIVING
EXPERIENCE &
EXPERIENCE &
OWNERSHIP IN
OWNERSHIP IN
THE METAVERSE
THE METAVERSE?
?
FOOTBALL
COMING TO
THE METAVERSE
www.upland.me/nflpa
ONE OF THE
FASTEST
GROWING NFT
METAVERSES
+2M
NFTS SOLD
350K
MAU
+1.1M
PLAYERS
METAVERSE NFTS UTILITY
Mirroring
Planet Earth
Branded by Sport Teams,
Musicians, CPG
In-App Engagement &
Retention mechanics
GAMIFIED
GEOLOCATED
CONTEXTUAL
In-App Engagement &
Retention mechanics
Immersive, location
based fan experiences
49rs
AUG 29, 2021
11amPT
VS
NFT placement at the right
time, place and meaning
Trade with other
fans or sell in
app for upx or
USD
I N T R O D U C I N G T H E W O R L D S F I R S T M E T A V E R S E
A U T O M O T I V E E X P E R I E N C E
EVENT LOCATION DATE
C A R S , A P E R F E C T M A T C H W I T H T H E M E T A V E R S E
WHY AUTOMOTIVE - WHY NOW
BUT WHAT IS THE
BUT WHAT IS THE
LINK BETWEEN
LINK BETWEEN
NFTS AND
NFTS AND
THE METAVERSE
THE METAVERSE?
?
ECONOMY
ECONOMY
COMMUNITY
COMMUNITY
EXPERIENCE
EXPERIENCE
ECONOMY
ECONOMY
COMMUNITY
COMMUNITY
EXPERIENCE
EXPERIENCE
TYPES
TYPES
EXPERIENCE
EXPERIENCE
NON-FUNGIBLE TOKENS
NON-FUNGIBLE TOKENS AUGMENTED [V2V]
AUGMENTED [V2V] MIXED REALITY [P2V]
MIXED REALITY [P2V]
NFTS
DIGITAL ASSET
TRACEABLE OWNERSHIP SELL
Fan Tokens
ENGAGEMENT
RETENTION Metaverse
UTILITY
TRANSACTIONAL
Fantasy Sports
& Collectibles
Marketplaces
NFT Quadrant
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
Fan Tokens
ENGAGEMENT
RETENTION Metaverse
UTILITY
TRANSACTIONAL
Fantasy Sports
& Collectibles
Marketplaces
GAMIFICATION
SALE
NFT Quadrant
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
Fan Tokens
ENGAGEMENT
RETENTION Metaverse
UTILITY
TRANSACTIONAL
Fantasy Sports
& Collectibles
Marketplaces
GAMIFICATION
SALE
NFT Quadrant
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
COPYRIGHT 2021. TOMMASO DI BARTOLO. ALL RIGHTS RESERVED
Fan Tokens
ENGAGEMENT
RETENTION Metaverse
UTILITY
TRANSACTIONAL
Fantasy Sports
& Collectibles
Marketplaces
GAMIFICATION
SALE
NFT Quadrant
Built to engage and retain consumers
long-term
Focus on community leads to highest
brand equity creation
Metaverse economy allows new
collaborative cross industry
promotions
Reach extended audience from other
brands
HOW DO
HOW DO
BUSINESSES
BUSINESSES
START
START TO
TO
METAVERSE
METAVERSE?
?
PHYSICAL
WORLD METAVERSE
BRAND EXTENSION
BRAND EXTENSION
BEFORE DURING AFTER
BEFORE DURING AFTER
PLAYER NAME
IMAGE
COLORS + FONTS
SIGNATURE - OPT
TEAM NAME
Licensing Rights Assessment
NUMBER
CREST
COLLECTIVE
PLAYEROFFERING
BEFORE
1 OF 2
BEFORE
2 OF 2
Metaverse<>Brand Assimilation
Shooting &
Shooting &
Violence
Violence
Fantasy & Sci-Fi
Fantasy & Sci-Fi
Environments
Environments
Real world
Real world
planet earth
planet earth
BEFORE DURING AFTER
DURING
1 OF 2
Story Scoping
DURING
1 OF 2
Story Scoping
HUNDREDS OF CASH-STRAPPED
PLAYERS ACCEPT A STRANGE
INVITATION TO COMPETE IN
CHILDREN'S GAMES. INSIDE, A
TEMPTING PRIZE AWAITS WITH
DEADLY HIGH STAKES. A
SURVIVAL GAME THAT HAS A
WHOPPING 45.6 BILLION-WON
PRIZE AT STAKE.
RELEASE:
SEASON 1
SEP. 17, 2021
DURING
1 OF 2
Story Scoping
HUNDREDS OF CASH-STRAPPED
PLAYERS ACCEPT A STRANGE
INVITATION TO COMPETE IN
CHILDREN'S GAMES. INSIDE, A
TEMPTING PRIZE AWAITS WITH
DEADLY HIGH STAKES. A
SURVIVAL GAME THAT HAS A
WHOPPING 45.6 BILLION-WON
PRIZE AT STAKE.
RELEASE:
SEASON 1
SEP. 17, 2021
9 EPISODES
DURING
2 OF 2
Asset Creation
SEASON 2020 SEASON 2021
900 PLAYERS 1800 PLAYERS
5 ASSETS EACH 5 ASSETS EACH
4500 ASSETS 9000 ASSETS
SEASON 2020 SEASON 2021
900 PLAYERS 1800 PLAYERS
5 ASSETS EACH 5 ASSETS EACH
4500 ASSETS 9000 ASSETS
BEFORE DURING AFTER
BEFORE DURING PLAY
PLAY
1 OF 1
Brand Activation
Advertise
vs
Entertain
PLAY
1 OF 1
Brand Activation
Metaverse Brand Extension
METAVERSE CAMPAIGN
YOUR
LOCATION
Metaverse Brand Extension
METAVERSE CAMPAIGN
YOUR
LOCATION
YOUR
CONSUMERS
Metaverse Brand Extension
METAVERSE CAMPAIGN
YOUR
LOCATION
YOUR NFT
PORTFOLIO
YOUR
CONSUMERS
Metaverse Brand Extension
METAVERSE CAMPAIGN
YOUR
LOCATION
YOUR NFT
PORTFOLIO
YOUR METAVERSE
EXPERIENCE
YOUR
CONSUMERS
Next-Gen Engagement
Cross-Industry Value Creation Community Collaboration
Metaverse
a b c
AND HOW DO
AND HOW DO
BUSINESSES
BUSINESSES
MAKE $$$ IN
MAKE $$$ IN
THE METAVERSE
THE METAVERSE?
?
DO YOU THINK
THAT THE
METAVERSE
ECONOMY WILL
REACH
$1B BY 2030?
In-app or crypto
In-app or crypto
In-app or crypto
In-app or crypto
Branded
NFTs
Branded
NFTs
buy
primary market
re-sell
secondary market
In-app or crypto
Branded
NFTs
buy
primary market
re-sell
secondary market
revenue share
In-app or crypto
Tradional Licensing Monetization
MINIMUM
GUARANTEES
PER SEASON
HARD / SOFT ROYALTIES
VS
NFT Metaverse Monetization
MINIMUM
GUARANTEES
PER SEASON
NFTS = VIRTUAL
MERCHANDISE
PRIMARY MARKET SECONDARY MARKET
ROYALTIES
...
...
...
METAVERSE
slides
book

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