Social mediaroi
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The document discusses measuring return on investment (ROI) from social media. It defines ROI and outlines both qualitative and quantitative ways to measure social media ROI. A 5-step process is provided to measure ROI: 1) establish a baseline, 2) chart social media activities, 3) measure community engagement, 4) review internal metrics, and 5) draw conclusions by looking for correlations between activities and outcomes. Both qualitative engagement metrics and quantitative financial impacts should be considered when evaluating social media ROI.
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Social mediaroi
- 1. Measuring social media Return on Investment Presented By Frank Macinsky Strategic Images It’s worth it!
- 6. Social media ROI is a hot topic Social media and marketing gurus are debating how to measure ROI: “ When people ask me the ROI of social media, I respond with a question of my own, ‘What’s the ROI of your phone.’” “ “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.” “ Social media is an extension of business ethics… should we or can we measure it?”
- 14. Step 1: Establish a Baseline Beginning of social media usage
- 16. Step 2: Chart Your Activity Activity Log: Week 1: Created profiles/added content Week 2: Promoted internally Week 3: Invited personal friends Week 4: Added logos to web/ e-mail Week 5: Added photos of event Week 6: Volunteer promotion
- 18. Step 3: Measure Community
- 22. Edited Slide During this portion of the presentation, the webinar or workshop is opened up to discussion. The good, the bad, and the ugly of industry profiles are explored as well as where improvement can be made. As the next 8 slides are client-specific, they have been removed from the presentation.
- 24. Questions?
- 25. Visit us online:
Editor's Notes
- Parrallels- in fact, success is often more likely for non-profits
- (or continue using it) Biased, sure
- Beats us
- Before we start talking about platforms and what is out there. Think for a minute and write down which of these appeals to you. It could be one, all three, a combo. Whatever. As we talk think of ways in which you can use these tools to achieve those SPECIFIC goals.
- It’s important to
- Step 3: Engagement
- * Remember: Social media is more art than science. This trial and error is an important part of the process
- The jury’s still out on social media ROI, but this should give you the resources you need to measure some results and improve your strategy and tactics.