Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Boost your art career 2012 smARTist Telesummitbjdavey
The smARTist Telesummit is in its 7th year. I have presented the last three years. This lineup of speakers is the best ever. Visual artists who want to take their art career higher will find the ideas, information and inspiration to get there and beyond with 2012 smARTist Telesummit.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
Boost your art career 2012 smARTist Telesummitbjdavey
The smARTist Telesummit is in its 7th year. I have presented the last three years. This lineup of speakers is the best ever. Visual artists who want to take their art career higher will find the ideas, information and inspiration to get there and beyond with 2012 smARTist Telesummit.
Brand on FLEEK: Out the Box Marketing to Build Your Brand PlatformSelah XL
During this master class, learn how to Present, Package and Promote to Profit your expert brand platform by breaking down your vision into purposeful, ON FLEEK actionable steps and gain wisdom and insight so that you shine and succeed in the marketplace.
Marketing in today's world has changed. Entrepreneurs need to differenciate themselves from the rest, and the perfect way to do this is to write and publish a book and create a powerful author platform.
You do not need to be a writer to do this. You just need to understand the power of a book in your marketing arsenal.
Learn more at http://www.DistinctPress.com
Storytelling for your business. PR WorkshopAMBITIOUS
Successful PR activity isn't accidental. It is always centred around a 'good old story' or the word of the moment 'content'. And, is (nearly) always planned.
Covering off 'why bother with a story for your business', 'the seven basic story plot lines', 'how to develop a story' and 'how to tell it', AMBITIOUS hosted a workshop with start-up businesses and entrepreneurs at Set Squared in Bristol.
An edited copy of the slides are here.
Adding Theatre to Retail. A presentation by Bright3D & Earthy FoodsBright 3D
Presentation by Ewan McCarthy, Creative Director of Bright 3D (Interpretive Designers) and Pete Jackson from Earthy Foods. Given at the 2012 ASVA Conference this presentation discusses how adding theatre to retail within Visitor Attractions can improve the overall visitor experience and increase revenue for the attraction.
This talk was prepared for the Marblehead Arts Association as a special program to help artists raise their comfort level with marketing. Whereas the temptation is to jump into all the tools that are readily available for marketing, Jacqueline believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists.
The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
Brand on FLEEK: Out the Box Marketing to Build Your Brand PlatformSelah XL
During this master class, learn how to Present, Package and Promote to Profit your expert brand platform by breaking down your vision into purposeful, ON FLEEK actionable steps and gain wisdom and insight so that you shine and succeed in the marketplace.
Marketing in today's world has changed. Entrepreneurs need to differenciate themselves from the rest, and the perfect way to do this is to write and publish a book and create a powerful author platform.
You do not need to be a writer to do this. You just need to understand the power of a book in your marketing arsenal.
Learn more at http://www.DistinctPress.com
Storytelling for your business. PR WorkshopAMBITIOUS
Successful PR activity isn't accidental. It is always centred around a 'good old story' or the word of the moment 'content'. And, is (nearly) always planned.
Covering off 'why bother with a story for your business', 'the seven basic story plot lines', 'how to develop a story' and 'how to tell it', AMBITIOUS hosted a workshop with start-up businesses and entrepreneurs at Set Squared in Bristol.
An edited copy of the slides are here.
Adding Theatre to Retail. A presentation by Bright3D & Earthy FoodsBright 3D
Presentation by Ewan McCarthy, Creative Director of Bright 3D (Interpretive Designers) and Pete Jackson from Earthy Foods. Given at the 2012 ASVA Conference this presentation discusses how adding theatre to retail within Visitor Attractions can improve the overall visitor experience and increase revenue for the attraction.
This talk was prepared for the Marblehead Arts Association as a special program to help artists raise their comfort level with marketing. Whereas the temptation is to jump into all the tools that are readily available for marketing, Jacqueline believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists.
The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
Guerrilla Marketing 101 - Creating Buzz For Your BrandDOYO Live
In this breakout session at DOYO Live by Marisa Sergi you will learn how she's implemented a guerrilla marketing strategy to get her product on the shelves at Walmart. Very exciting to have Maris a present at DOYO Live.
This deck was presented to the National Association of Professional Organizers at the New England Chapter Professional Development Seminar in October 2014.
Your company has committed to sponsor and exhibit at an industry event (namely, hopefully, Content Marketing World and Intelligent Content Conference). Congratulations! Event teams are committed to bringing you exactly what you signed up for: qualified leads, great conversations, sales and much more. In order to do that, exhibitors must also put their best foot forward to make the most of the investment. Simply showing up won't cut it. If you really truly "show up", maximize your time at an event, build relationships and respect your customers, the return on your investment will be that much greater. The CMI team has put together a checklist for you to examine once you commit. Good luck, and let us know how we can help you!
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Artists are Entrepreneurs: All small biz
has the same challenges, especially in marketing
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3. What should I take away
today?
Audience:
Identify your audience
Build Your audience
Stay in touch with your audience
Selling Work:
Create and tell your story = content
Make your work accessible – online & offline
Make simple tools part of your daily routine. Add
Vitamin M to your diet;
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4. Identify your audience: Use Research
to find out:
Who are your customers/clients/audience? How would you describe them?
How do they interact with art?
What are their interests?
Competition?
Which other artists are doing similar work & how are they promoting themselves to
these audiences?
How will you be different?
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5. Customers
ART IS A POWERFUL FORM OF EXPRESSION NOT ONLY FOR THE ARTISTS
WHO CREATE IT, BUT ALSO FOR THOSE WHO OWN IT. ART ALLOWS PEOPLE
TO EXPRESS THEIR INDIVIDUALITY AND TO REPRESENT THEIR BELIEFS,
FEELINGS, IMAGINATIONS, CONVICTIONS OR PHILOSOPHIES IN SOCIALLY
(AND VISUALLY) ACCEPTABLE AND REDEEMING WAYS.
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6. Build Your Audience
Build a database – start with friends & family
Special Events – keep a notebook at your booth
Advertise or become a member to take advantage of getting your work on
other emails blasts so that people find you (seARTS, Rocky Neck, etc.)
Set up an Email program (e.g. MailChimp) and use integrated features, app &
other handy devices to collect information
Send Press Releases to generate interest if you have a special announcement
Stay in Touch!
Blog and share your thinking
Send out a quarterly/monthly update about your work
Invite them to special events or promotions
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8. What does it take to sell work?
A good story
Consistent & enthusiastic delivery and sharing of that story
Enough work so that people feel they have a choice
Attractive display and venue should be interesting, clean, welcoming
Pricing that reflects the value of the work not the cost to make it (that should be part
of the value, but not all of it…)
Packaging that is appropriate for your brand or genre of work. For jewelers, it’s a nice
box or bag AND a story tag
Having work out there – galleries, trunk shows, unusual venues & special events
All forms of payment accepted! The Square makes that easy.
For non-buyers, something to remember you
Build a relationship with your clients
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9. The story starts with your Artist
Statement
Sea Glass Example:
As an artisan and collector of sea glass, my interest is to create
and sell distinctive, functional, wearable art that celebrates the
natural characteristics of the materials, reflects the beauty and
authenticity of the region and provides a consistent connection
point for those who visit and live here.
Remember a great brand has Authenticity, Consistency & Clarity
10. Social Media is the way to get
the story out there….
It’s free and widespread, reaches many different populations
Followers are people that want to hear what you are saying…!
Allows conversation, feedback, and brand elevation
Clients come back based on your story; share your journey
It helps connect your network to that of friends-growing exponentially
It increases the search-ability of your website and/or blog
Note: You don’t have to use all forms for all parts of your life – e.g. CAD
on Facebook and CapeAnnArt on Twitter. LinkedIn just for marketing
biz.
Rob Diebboll,
Cape Ann Artisans
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11. Example of how to Share a Post from seARTS.org
Content Management Systems
make sharing easier.
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12. Networking helps people get to know you
ART TRANSFORMS AND PERSONALIZES THE PLACES WHERE
WE LIVE AND WORK. ART REVIVES LIFELESS INTERIORS,
HOMES AS WELL AS BUSINESSES, AND TRANSFORMS THEM
INTO UNIQUE, BEAUTIFUL AND ENGAGING ENVIRONMENTS.
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14. How Twitter worked for me!
Example 1: Helped Cape Ann Artisans identify
& ultimately win a contest for best Tour in New
England and Top Crafts Destination
Example 2: Helped Celebrate Wearable Art
event tie in to the fashion blogging community
Example 3: Connected a famous opera singer
to a couture designer in NYC
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16. A Daily Routine: Vitamin M for
Marketing
Work on your building blocks: photos, inventory lists, product
descriptions – the “stuff” – the content
Write your story– craft the message– mini-stories about your work
Develop new “channels” –ways to get the message out there
Use events to promote FUTURE events
Start a Research Routine:
See what other artists in your genre are doing; study best practices
Find new venues, shows, shops, unusual ways to show your work or
expertise
Find new audiences – read new magazines, blogs, etc..
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17. Tactical E-ssentials
Even if you are not ready to launch the marketing
program; be diligent about collecting contact information
and recording it in one place.
If you do shows - Sign in Booklet at your table or online collection point
Email Addresses – the key to all social media; your ticket for communication. Follow
up/Feedback – thank you, survey, photos, whatever is appropriate to verify
addresses, remind them of next show, thank for purchase
Excel or Equivalent – do a little at a time, so it’s not overwhelming
Events – Use one event to promote another/always bring brochures, postcard
Email signature with all your key info & key event/awards
Expand your reach. List yourself in as many arts or tourism directories online as you
can – e.g. NEFA Creative Ground, ArtsMap, MassVacations, etc.,
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19. Thank you! See you
on the web!
JACQUELINE GANIM -DEFALCO WWW.MARKETINGRECON.COM
FOLLOW ME @CAPEANNART
LIKE ME ON FACEBOOK – CAPEANNDESIGNS
MEMBER OF WWW.SEARTS.ORG
20. Sample Websites & BlogsYouhavetobuildthemandthentellpeopleaboutthem
Jackie’s site in WordPress
Microblogs
Examples: Twitter Tumblr Pinterest
CMS: Provide better translation to mobile devices – “responsive
design”
Intended for frequent (daily+) posts
Note: 8% of people get their news primarily from Twitter!
Pinterest = “vision board”, a virtual pin board
Rob’s site & blog
with Wordpress CMS
Photoshelter
(hosted platform)
Pinterest Board
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