If you want to grow and keep freedom, integrity and control of your creative life at the same time, then this is for you!
Get a unique big picture overview (the SPREAD YOUR TALENT framework) of what modern artists (of all kinds) do to set the right foundation for a fruitful creative life.
Moreover learn about what kind of mindset is helpful / needed so that artists are able to build that foundation.
This is for musicians, artists (painters, comedians, dancers etc.) and all kinds of creative entrepreneurs. Anyone who wants to connect more with their audiences. Also helpful for artist managers, labels etc.
As one of the new generation artist business coaches, Marc Antonius Dominick (founder of SPREAD YOUR TALENT) has a strong focus on creative business, marketing and entrepreneurship.
SPREAD YOUR TALENT is here to help artists successfully share their inspiration with the world.
More info and content: http://spreadyourtalent.com
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When it comes to innovation, the creative arts lead the way in pushing the boundaries of accepted practice and exploring new ways of producing ‘something different’. Our presentation explores the 12 traits of successful artists and how creative minds can drive business innovation.
The document describes 24 creativity exercises that involve activities like making an ideas wall, doing brainstorming, trying different approaches to solve a problem, drawing circles and writing new product/service ideas, doing the opposite of traditions, finding new uses for objects, copying other teams' ideas, setting constraints, imagining problems from others' perspectives, connecting dots/boxes, counting squares, time traveling mentally to past/future solutions, taking a bus/shower, standing/sitting in unusual places, playing with toys, questioning everything like a child, taking small risks, and imagining an attractive date to boost creativity.
The document presents guidelines for evaluating and managing fever in infants based on their age group. Group I (0-28 days) receives a full sepsis workup including lumbar puncture and is admitted. Group II (29-60 days) receives a full sepsis workup and may be admitted or discharged. Group III (61-90 days) receives a blood and urine workup and is admitted for focal infections or discharged. Groups IV-V for older infants focus on temperature cutoffs and blood and urine testing for determining need for admission or discharge.
Re:think brand personality in the age of social mediaTom Voirol
The document discusses brand personality in the age of social media. It provides examples of brands like Hilton, Best Buy, Arby's, and Tesco that have adopted social brand personalities like being local/helpful, knowledgeable/friendly, conversational/casual, and cheeky/irreverent respectively. The document then analyzes social media conversations around chocolate brands in Singapore, identifying segments of youth like The Fan Fanatics, Social Butterflies, Mini Celebs, and Fashionistas. It provides profiles of influencers from each segment and ways chocolate brands like Kit Kat could engage each segment by leveraging their interests.
SXSW 2014 - The Future of Marketing: AdvocacyDynamic Signal
The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works.
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.
This talk was prepared for the Marblehead Arts Association as a special program to help artists raise their comfort level with marketing. Whereas the temptation is to jump into all the tools that are readily available for marketing, Jacqueline believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
The art of business what your business can learn from the creative artsTalkFreely
When it comes to innovation, the creative arts lead the way in pushing the boundaries of accepted practice and exploring new ways of producing ‘something different’. Our presentation explores the 12 traits of successful artists and how creative minds can drive business innovation.
The document describes 24 creativity exercises that involve activities like making an ideas wall, doing brainstorming, trying different approaches to solve a problem, drawing circles and writing new product/service ideas, doing the opposite of traditions, finding new uses for objects, copying other teams' ideas, setting constraints, imagining problems from others' perspectives, connecting dots/boxes, counting squares, time traveling mentally to past/future solutions, taking a bus/shower, standing/sitting in unusual places, playing with toys, questioning everything like a child, taking small risks, and imagining an attractive date to boost creativity.
The document presents guidelines for evaluating and managing fever in infants based on their age group. Group I (0-28 days) receives a full sepsis workup including lumbar puncture and is admitted. Group II (29-60 days) receives a full sepsis workup and may be admitted or discharged. Group III (61-90 days) receives a blood and urine workup and is admitted for focal infections or discharged. Groups IV-V for older infants focus on temperature cutoffs and blood and urine testing for determining need for admission or discharge.
Re:think brand personality in the age of social mediaTom Voirol
The document discusses brand personality in the age of social media. It provides examples of brands like Hilton, Best Buy, Arby's, and Tesco that have adopted social brand personalities like being local/helpful, knowledgeable/friendly, conversational/casual, and cheeky/irreverent respectively. The document then analyzes social media conversations around chocolate brands in Singapore, identifying segments of youth like The Fan Fanatics, Social Butterflies, Mini Celebs, and Fashionistas. It provides profiles of influencers from each segment and ways chocolate brands like Kit Kat could engage each segment by leveraging their interests.
SXSW 2014 - The Future of Marketing: AdvocacyDynamic Signal
The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works.
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.
This talk was prepared for the Marblehead Arts Association as a special program to help artists raise their comfort level with marketing. Whereas the temptation is to jump into all the tools that are readily available for marketing, Jacqueline believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists.
The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
The document summarizes a presentation given by Julia Shuvalova on using social media to empower communities. The presentation addressed problems non-profits have using social sites, providing easy-to-follow advice for those new to social media. It looked past metrics to focus on engagement. Shuvalova is an experienced creative professional advising on social media strategy and online PR. The presentation provided tips on understanding audiences, integrating across channels, and measuring social media return on engagement rather than just return on investment.
This document provides information about an entrepreneurship program for creative arts. It outlines the purpose, objectives, content, and schedule of the program. The program aims to provide foundational concepts of entrepreneurship thinking and help participants develop entrepreneurial skills. It covers various topics over 5 days, including types of entrepreneurs, leadership, financing, and startup incubation. The document also discusses reasons to join as an e-coordinator and provides examples of entrepreneurial artists to illustrate concepts.
This document describes a 4-month entrepreneurship program for young graduates called Option Societal Entrepreneurship. The program is run through ESCP Europe in Madrid and teaches students to create their own jobs through hands-on projects. It discusses how 27 students from various backgrounds completed the 2014 program, developing startups and solving social issues. The document encourages interested candidates to apply for the 2015 session.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Dynamic4 & The Big Idea Webinar. Introducing The Business Model CanvasBen Pecotich
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http://dynamic4.com/ideas/big-idea-webinar-introducing-business-model-canvas
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This document provides an introduction to a course on applying circular economy principles to creative businesses. It discusses key concepts like what is considered a creative business and trends reshaping the industry. The document outlines four main ways to embed circularity in a creative startup: 1) Check the "R-ladder" to prioritize strategies, 2) Map the value chain, 3) Consider material ownership models, and 4) Pick the right circular business model. Examples of circular business models given include product life extension and sharing platforms. The document aims to teach participants how to apply circular economy approaches in creative industries.
Seminar 1 - Asset creation and Creative challenges - 8 and 11 february 2021 Fahri Karakas
In this seminar, we look at top ways and strategies for creating your own creative assets on the Internet.
I share my own journey of asset creation on Medium and on YouTube.
We look at creative content success stories and asset creation journeys of:
- David Baldacci
- Nas Daily
We also look at creative challenges you can implement every week.
We are kickstarting our seminar series with a fascinating set of exercises and resources to unleash your imagination.
The first task of this course is to unleash your imagination and use it wildly.
Every one of us is creative. We are born creative. We need to reclaim our own creativity.
These exercises and resources will help you to do this.
As you start working on your portfolio, you will also start a new journey of self-discovery, creativity, and asset creation.
In this journey, you are only competing with yourself.
You need to find your own path in this life and this module will help you to do that.
Enjoy!
Rodney Allen Trice is a visual communication consultant and artist based in New York City. He has decades of experience in media and unscripted television production. Some of his current projects include developing an experimental broadcasting model called Commune Network, creating a public art installation called The Angel's Project for empty churches in Pittsburgh, and developing DIY repurposing kits. Trice has worked as a visual consultant for magazines including Essence, Allure, and Vibe and has received several awards for his design work.
Rodney Allen Trice is a visual communication consultant and artist based in New York City. He has decades of experience in media and unscripted television production. Some of his current projects include developing an experimental broadcasting model called Commune Network, creating a public art installation called The Angel's Project for empty churches in Pittsburgh, and developing DIY repurposing kits. Trice has worked as a visual consultant for magazines including Essence, Allure, and Vibe and has received several awards for his design work.
Pauline is a young French professional who graduated in Entrepreneurship and Innovation at SKEMA, Suzhou, China. After working in different sustainability-focused startups and in a Parisian incubator for web startups, she is now China coordinator for GROUPE SOS, one of the foremost European social enterprises. GROUPE SOS fights against poverty and social exclusion, and also supports social entrepreneurs through consulting missions, incubation programs and impact investing. After exploring the local market of social economy, she is starting to work on some co-created projects with local actors in order to foster social entrepreneurship in China.
The Social Express is a non-profit that organizes original trips to support the social entrepreneurship sector and its actors while training the youth to be more impactful. After a trip to Paris and Bucharest last year to work on the 10 entrepreneurs projects, The Social Express is heading to Shanghai for the 2015 Asia edition.
The document discusses Kollektiv, an award-winning art gallery run by emerging artists. It provides (1) an introduction describing how Kollektiv was started to address problems emerging artists faced, (2) details their focus on developing entrepreneurial skills and using crowd-funding, and (3) provides an about section with additional details on Kollektiv and their workshops.
A presentation for Materialise with a brief overview of market opportunity, importance of Fashion to the company, current lackluster performance and a suggestion of developing a strategy for improvement.
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The document discusses how companies can foster innovation during the COVID-19 pandemic. It argues that innovation is more important than ever to help companies adapt and spot new opportunities. Some key points are:
1) Companies should invest in innovation to increase opportunity discovery and improve employee morale.
2) To empower remote innovation, companies can create an online innovation portal with resources, ideas, and a community for innovators.
3) Strategic initiatives like prototyping as a service, measuring innovation engagement, and recognizing top performers can help establish innovation as an "always-on" function.
Community economic development (CED) involves collective action by community members to improve quality of life through various initiatives and activities. CED aims to develop communities from within by building local capacity, focusing on people over purely economic growth, and ensuring decisions are made locally according to community goals and needs through participatory and sustainable approaches. Some key CED strategies include keeping money circulating within the local economy, adding value to locally produced goods and services for export, supporting local businesses, and maximizing use of community assets and resources.
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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This presentation was given at Marblehead Arts Association (MA) to provide an introduction to the Arts Marketing Workshop designed by Jacqueline Ganim-DeFalco. Jacqueline works and lives in two worlds - that of technology marketing and also as a sea glass jewelry artist. Seeing things first as a marketer, then as an artist and working among many artists has challenged her to rethink how to empower fellow artists.
The result of this challenge was the development, in early 2014, of an arts marketing workshop to help fellow creatives way-find through the maze of marketing lingo, tactics, and best practices needed to prosper (or even survive) in today’s hyper-digital environment. Whereas the temptation is to jump into all the tools that are readily available for marketing, she firmly believes that today’s “tools” are underserved without the greater marketing framework, context, and discipline. The workshop and today’s “reader’s digest version” is distilled to what she believes is specifically relevant for this audience.
The document summarizes a presentation given by Julia Shuvalova on using social media to empower communities. The presentation addressed problems non-profits have using social sites, providing easy-to-follow advice for those new to social media. It looked past metrics to focus on engagement. Shuvalova is an experienced creative professional advising on social media strategy and online PR. The presentation provided tips on understanding audiences, integrating across channels, and measuring social media return on engagement rather than just return on investment.
This document provides information about an entrepreneurship program for creative arts. It outlines the purpose, objectives, content, and schedule of the program. The program aims to provide foundational concepts of entrepreneurship thinking and help participants develop entrepreneurial skills. It covers various topics over 5 days, including types of entrepreneurs, leadership, financing, and startup incubation. The document also discusses reasons to join as an e-coordinator and provides examples of entrepreneurial artists to illustrate concepts.
This document describes a 4-month entrepreneurship program for young graduates called Option Societal Entrepreneurship. The program is run through ESCP Europe in Madrid and teaches students to create their own jobs through hands-on projects. It discusses how 27 students from various backgrounds completed the 2014 program, developing startups and solving social issues. The document encourages interested candidates to apply for the 2015 session.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
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http://dynamic4.com/ideas/big-idea-webinar-introducing-business-model-canvas
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This document provides an introduction to a course on applying circular economy principles to creative businesses. It discusses key concepts like what is considered a creative business and trends reshaping the industry. The document outlines four main ways to embed circularity in a creative startup: 1) Check the "R-ladder" to prioritize strategies, 2) Map the value chain, 3) Consider material ownership models, and 4) Pick the right circular business model. Examples of circular business models given include product life extension and sharing platforms. The document aims to teach participants how to apply circular economy approaches in creative industries.
Seminar 1 - Asset creation and Creative challenges - 8 and 11 february 2021 Fahri Karakas
In this seminar, we look at top ways and strategies for creating your own creative assets on the Internet.
I share my own journey of asset creation on Medium and on YouTube.
We look at creative content success stories and asset creation journeys of:
- David Baldacci
- Nas Daily
We also look at creative challenges you can implement every week.
We are kickstarting our seminar series with a fascinating set of exercises and resources to unleash your imagination.
The first task of this course is to unleash your imagination and use it wildly.
Every one of us is creative. We are born creative. We need to reclaim our own creativity.
These exercises and resources will help you to do this.
As you start working on your portfolio, you will also start a new journey of self-discovery, creativity, and asset creation.
In this journey, you are only competing with yourself.
You need to find your own path in this life and this module will help you to do that.
Enjoy!
Rodney Allen Trice is a visual communication consultant and artist based in New York City. He has decades of experience in media and unscripted television production. Some of his current projects include developing an experimental broadcasting model called Commune Network, creating a public art installation called The Angel's Project for empty churches in Pittsburgh, and developing DIY repurposing kits. Trice has worked as a visual consultant for magazines including Essence, Allure, and Vibe and has received several awards for his design work.
Rodney Allen Trice is a visual communication consultant and artist based in New York City. He has decades of experience in media and unscripted television production. Some of his current projects include developing an experimental broadcasting model called Commune Network, creating a public art installation called The Angel's Project for empty churches in Pittsburgh, and developing DIY repurposing kits. Trice has worked as a visual consultant for magazines including Essence, Allure, and Vibe and has received several awards for his design work.
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The Social Express is a non-profit that organizes original trips to support the social entrepreneurship sector and its actors while training the youth to be more impactful. After a trip to Paris and Bucharest last year to work on the 10 entrepreneurs projects, The Social Express is heading to Shanghai for the 2015 Asia edition.
The document discusses Kollektiv, an award-winning art gallery run by emerging artists. It provides (1) an introduction describing how Kollektiv was started to address problems emerging artists faced, (2) details their focus on developing entrepreneurial skills and using crowd-funding, and (3) provides an about section with additional details on Kollektiv and their workshops.
A presentation for Materialise with a brief overview of market opportunity, importance of Fashion to the company, current lackluster performance and a suggestion of developing a strategy for improvement.
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The document provides an overview of building a successful social business. It discusses introducing social business and justifying the need for it. The presentation covers Texavi's social business framework, best practices, and case studies of successful social businesses like Nike+, Dell, IBM, and others. The goal is to teach attendees what qualifies as a social business and how to optimize strategies and resources around customers and stakeholders.
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1) Companies should invest in innovation to increase opportunity discovery and improve employee morale.
2) To empower remote innovation, companies can create an online innovation portal with resources, ideas, and a community for innovators.
3) Strategic initiatives like prototyping as a service, measuring innovation engagement, and recognizing top performers can help establish innovation as an "always-on" function.
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
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- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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Impact of Open Source AI
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If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
How to Generate Add to Calendar Link using Cal.etY
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2. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 2
„God didn‘t have time to make a nobody, only a
somebody. I believe that each of us has God-given
talents within us waiting to be brought to fruition.“
(Mary Kay Ash)
Mindset
Action
✚
3. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 3
SPREAD YOUR TALENT Framework
UNDERSTAND
BUILD
GROW
SHARE
MEASURE
4. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 4
UNDERSTAND
your
world
BUILD
your
business
GROW
your
audience
SHARE
your
inspiration
MEASURE
your
results
SPREAD YOUR TALENT Framework
5. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 5
UNDERSTAND
your
world
BUILD
your
business
GROW
your
audience
SHARE
your
inspiration
MEASURE
your
results
SPREAD YOUR TALENT Framework – UNDERSTAND
6. Without the ‚right‘ mindset, personal orientation
and clear goals - progress is very hard to achieve
1. Create a professional mindset
2. Understand and evaluate yourself – where are you now?
How does your current situation look like*?
3. Understand your market – acquire knowledge about your
industry / market and interpret the information
4. Identify and understand your (potential) individual audience
/ fans / clients
5. Think big, have a vision and set goals:
– What do you want to keep, grow or change?
– Where do you want to go / what do you want to reach?
– What do you want your life to look like?
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 6
UNDERSTAND your world – Key activities
A
B
C
* Tool: Artist Business Loop
7. Real understanding results in a good picture of
where I stand and where I want to go
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 7
UNDERSTAND your world – Key activities
8. Example of how an artist ‚transformed‘ over
time – turning point finally is a decision
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 8
UNDERSTAND your world – Mindset – Casestudy
„It took me a long time to realise that success is so much more
than being signed to a label, or having a platinum album.
I am a success because I follow my heart, not because the
tastemakers say so.
My community supports me because they value my art, and
their support allows me to continue focusing on making it. It's
simple, beautiful and pure exchange.
My challenge was to let go of my preconceived conditioning
around success, money, asking for support and waiting for
someone to come along and "discover" me.
I decided to discover myself, and the rest flowed from there.“
Source: 21.05.2015, www.splashflood.com/blog/2015/5/21/artist-spotlight-nate-maingard
9. Nate‘s decision was to say full-heartedly YES
to a mindful process of self-discovery
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 9
UNDERSTAND your world – Mindset – Casestudy
„I decided to discover
myself, and the rest
flowed from there.“
(Nate Maingard)
Photo by: Tom Jeavons
10. The mindset of a new generation of artists
reflects activity and openness
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 10
UNDERSTAND your world – Mindset
I will get discovered I discover myself with joy AND
let others take part in this
process
OLD MINDSET NEW MINDSET
I let my art talk for myself The art and also the human
being behind that is of
importance (art is a part of me)
I am an artist I am an artist AND a creative
entrepreneur
I need worldwide
recognition and
millions of fans
I need a few thousand
Superfans
11. The mindset of a new generation of artists
appreciates marketing and earning money
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 11
UNDERSTAND your world – Mindset
Focusing on how to make money
from my art prevents me from
making good work
Putting effort toward making a living
from my art allows me to do what I
love
Starving Artist Mindset Thriving Artist Mindset
Good art markets and sells itself;
I shouldn‘t have to actively
promote my work
I proudly and actively share my art
and talent with the world. Doing this
helps my work to sell so I can make a
living
The only way to be successfull as
an artist is to get into a really
good gallery
There is no single ‚perfect‘ way to be
a successful artist. I will allow myself
to explore and discover new creative
avenues I might also enjoy
Having little money and suffering
for my art will make me a better
artist
Making good work comes from
passion, talent, and hard work
Source: Lisa Congdon, The Art Inc. Book, Excerpt: www.yearofcreativehabits.com/240-thriving-artist-mindset/
12. Often times limiting beliefs prevent us from
personal, artistic and financial progress
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 12
UNDERSTAND your world – Mindset
13. What can you do about it? Developing your
mindset is an ongoing process
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 13
UNDERSTAND your world – Mindset – What you can do
• Exercize – Get out of your head and into your body – get
physical (e.g. dance!)
• Socialize – Surround yourself with positive people
• Collect praise – start a praise file
See also: www.theabundantartist.com/mindset/
Exercize
SocializePraise
14. And finally – you have to take action
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 14
UNDERSTAND your world – Mindset – What you can do
• “I don’t know how to do that”
– My job now is to learn that. I take my current limitation
and put in on my agenda as a job to do, a thing to figure
out, a thing to make happen
• “I don’t have those things”
– My job is to go build that
• “I know I am not like those people, I’m not like that”
– My job is to become more of that, to become that person
who can accomplish those things
See also: Brendon Burchard, www.youtu.be/0LfM9ZPGmVY
15. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 15
16. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 16
UNDERSTAND
your
world
BUILD
your
business
GROW
your
audience
SHARE
your
inspiration
MEASURE
your
results
SPREAD YOUR TALENT Framework – BUILD
17. You need a physical, social and digital foundation
as well as a model on how to make money
1. Hone your craft – grow as an artist
2. Build supportive systems and structures (online and offline)
3. Design your Artist Message and Artist Brand Identity
4. Develop your current and future Artist Business Model
5. Invest in yourself and your business
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 17
BUILD your business – Key activities
18. Good online and offline systems reduce effort,
stress and complexity
Offline Online
Find a save and quiet place to
create and practice your art
Create a website as your personal
(online) hub
Find a suitable place to do
business activities (calls, bills etc.)
Use online (automation) tools:
• Hootsuite (for Social Media)
• Calendly (calendar)
• Google Drive (documents,
media)
Keep your most important
physical documents in folders
Do weekly backups of your
website, online documents and
computer hard drive
Outsource: Employ an assistant / intern / team etc.
For tax and law issues invest in professional services
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 18
BUILD your business – Build systems and structures
19. Your artist website is one of your most
important assets
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 19
BUILD your business – Artist website
• Functionality beats design
• Make sure you personally are able to handle and change it
• Your website should do 3 things:
1. Capture email and other info of (potential) fans / clients
2. Entertain, engage, add value and offer opportunities for
exchange (e.g. Paypal donate)
3. Sell your art / performances / services
• Recommendation: Bandzoogle
Get 3 month free spreadyourtalent.com/bandzoogle
20. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 20
www.natemaingard.com/ - August 23, 2015
21. Your Artist Business Model helps you develop
your business as well as your revenue model
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 21
BUILD your business – Artist Business Model
• Define and structure your business into: value provided,
customer groups, relationships, channels, resources,
activities, partners, costs and benefits (revenue streams)
• Recommended Tool
– Business Model Canvas / Personal Business Model Canvas
– „The Business Model Canvas is a strategic management
and entrepreneurial tool. It allows you to describe, design,
challenge, invent, and pivot your business model.“
• Advantages
1 Pager
Easy to understand & to handle
Helps to experiment but also to focus and to prioritize
Tool available here: www.strategyzer.com/canvas and also here: www.tuzzit.com/
22. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 22
Source: www.businessmodelgeneration.com & www.businessmodelyou.com
23. There are 45 ways that musicians can earn
money from their passion
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 23
Songwriter /
Composer
Recording
Artist
Performing
Artist
Session/Freel
ancer
Knowledge of
Craft
Brand
Fan,
Corporate
and
Foundation
Funding
BUILD your business – Artist Business Model – Revenue
www.money.futureofmusic.org/40-revenue-streams/ - August 23, 2015
Free: www.money.futureofmusic.org/wordpress/wp-content/uploads/2012/01/revenue-streams-handoutlist.pdf
24. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 24
25. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 25
SPREAD YOUR TALENT Framework – GROW
UNDERSTAND
your
world
BUILD
your
business
GROW
your
audience
SHARE
your
inspiration
MEASURE
your
results
26. Your audience is key to your independence
1. Understand the importance of every single fan – the Super
Fan Model
2. Live the funnel:
– Attract
– Connect
– Engage
– Exchange (Share / Give / Sell)
3. To really speed up the process: Partner & Cooperate
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 26
GROW your audience – Key activities
27. How big an audience do you actually need?
Question:
“How much fans do you need to make a good living?”
Common answer:
“Millions or at least hundreds of thousands… you know how
much Pharrel Williams earned at Spotify from x million
streams… it’s a joke…”
Question:
“How much income would you like to generate from your
passion to have a good living?”
Common answer:
“100.000 USD per year …”
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 27
GROW your audience – Super Fan Model (1/3)
28. If you value a fan the way you could, your world
view changes
Super Fan Formula
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 28
GROW your audience – Super Fan Model (2/3)
100.000 USD
----------------- = 2.000
50 USD
To generate an income of
100.000 USD per year,
I need 2.000 people that are
willing to spend 50 USD per
year
What are Super Fans?
“People who value your art (and experiences through it) to such
a high degree that they are willing to substantially support you
over a (long) period of time. They don’t donate. It’s an exchange
of values.” - Marc Antonius Dominick
29. Real world evidence shows, that a fan can be
worth up to 100 USD per year and more
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 29
GROW your audience – Super Fan Model (3/3)
Our Example Nate Maingard (Aug. 15)
Value per Super Fan
per year
50 USD 94 USD
Number of Super Fans 2.000 232
(Patreon.com)
Projected Super Fan
income per month
8.333 USD 1.813 USD
Projected Super Fan
income per year
100.000 USD 21.756 USD
Fans needed to get to
100.000 USD per year
2.000 1.064
30. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 30
31. Use technology (but not only) to attract and to
build 1-on-1 relationships with your audience
People buy things from people they know, like and trust
Engage
Engange
Engage
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 31
GROW your audience – Funnel
Attract
Connect
Attract Attract Attract
Connect Connect
People support people they know, like and trust
Social Media
Website /
Email signup
Email follow up
Audio / Video
Phone / Personal
Ex-
change
Ex-
change
1. Attract
2. Connect
3. Engage
4. Exchange
Blog
Art / Experiences / Money
32. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 32
SPREAD YOUR TALENT Framework – SHARE
UNDERSTAND
your
world
BUILD
your
business
GROW
your
audience
SHARE
your
inspiration
MEASURE
your
results
33. Share the end result but also the process
towards your inspiration with your audience
1. Give (create & perform)
2. Receive
3. Discover yourself and share this journey with your audience
to create a long lasting relationship
4. Encourage exchange through diversified channels
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 33
SHARE your inspiration – Key activities
Exchange
34. Modern platforms offer several ways to share
experiences with your audience
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 34
SHARE your inspiration – Encourage Exchange (1/4)
• Broadcast your performance with
iPhone, laptop, or pro setup
• Flexible monetization options: free-
to-view, tickets, tips, rewards &
more
Bandcamp.com • Bandcamp makes it easy for fans to
directly connect with and support
the artists they love.
• To date, fans have paid artists $119
million using Bandcamp, and $3.2
million in the last 30 days alone.
Online Platform Exchange / Experience
35. For more and more artists Patreon is a blessing –
again, the key is the audience
• Crowdfunding platform for recurring micro-fundings
• Popular with YouTube content creators, musicians, and
webcomic artists
• Patrons can pledge to donate a given amount of money to an
artist every time they create a piece of art, optionally setting a
monthly maximum. Alternatively a fixed monthly amount can
be pledged
• Artists will often provide rewards for their patrons
• Patreon takes a 5% commission on pledges
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 35August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM
SHARE your inspiration – Encourage Exchange (2/4)
36. Currently Amanda Palmer receives 35.000 USD
per creation from 5600 patrons on Patreon
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 36
SHARE your inspiration – Encourage Exchange (3/4)
Source: www.theguardian.com/technology/2015/mar/03/amanda-palmer-crowdfunding-patreon-kickstarter-fans
37. Patreon is a revolution!?
“I think Patreon is a revolution in music-release and art
patronage: i’m planning to release pretty much ALL MY
CONTENT for free: on youtube, bandcamp, my site,
wherever.
It’s yours, it’s everybody’s, you can take it, you can share it.
but i need support, true patronage, from you you YOU if i’m
going to take the plunge and have money to live and make
art.”
- Amanda Palmer
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 37
Source: www.theguardian.com/technology/2015/mar/03/amanda-palmer-crowdfunding-patreon-kickstarter-fans
SHARE your inspiration – Encourage Exchange (4/4)
38. The 5 main activity pillars of modern artists
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 38
SPREAD YOUR TALENT Framework – MEASURE
UNDERSTAND
your
world
BUILD
your
business
GROW
your
audience
SHARE
your
inspiration
MEASURE
your
results
39. What you can‘t measure you can‘t manage – this
is also true for creative entrepreneurs
1. Monitor your usage of time
2. Monitor your outflow and inflow of money
3. Analyse your revenue streams
4. Judge your physical condition
5. Measure the growth of your audience
– Social media performance
– Log your number (names + contact details) of your Super
Fans
6. Assess your progress in comparison to your milestones and
goals
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 39
MEASURE your results – Key activities
40. Next Big Sound helps you track your online
performance
• Next Big Sound is a provider of online music analytics and
insights, tracking hundreds of thousands of artists around the
world.
• Next Big Sound delivers powerful analytics tools used by
music makers, labels and marketers looking for data and
insights about artists and their fans.
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 40
MEASURE your results – Social Media
Source: www.nextbigsound.com
41. After MEASURE you ‘start again’ with
UNDERSTAND
August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 41
SPREAD YOUR TALENT Framework
UNDERSTAND
BUILD
GROW
SHARE
MEASURE
42. • Create a professional mindset
• Understand yourself, your market and your audience
• Set goals
UNDERSTAND
your world
• Hone your craft
• Build supportive systems
• Design your Artist Brand Identity and your Artist Business Model
BUILD
your business
• Value your Super Fans
• Live the Funnel
• Partner & Cooperate
GROW
your audience
• Give & receive (Exchange)
• Discover yourself and share your journey
• Encourage exchange through diversified channels
SHARE
your inspiration
• Monitor your time, money and physical condition
• Measure the growth of your audience
• Assess your progress in comparison to your milestones and goals
MEASURE
your results
Marc Antonius Dominick | SPREADYOURTALENT.COMAugust 26, 2015, Cologne 42
SPREAD YOUR TALENT Framework – overview
The 5 main activity pillars of modern artists
43. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 43
Thank you for being an artist!
SPREADYOURTALENT.COM
marcantonius@spreadyourtalent.com
@mantonido
For help, advice, collaboration, consulting or
coaching just get in touch with us.
44. August 26, 2015, Cologne Marc Antonius Dominick | SPREADYOURTALENT.COM 44
Get a download of this presentation
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