How To Promote Your Amazon Alexa Skill

How To
Promote Your
Amazon Alexa
Skill

NEW
POSSIBILITIES
TO GET HEARD
Amazon’s voice assistant
“Alexa” is enabling customers
to use voice commands to
interact with a multitude of
services.
An Alexa Skill is a
functionality that is enabled
through these voice
commands. You can think of it
as a voice app.
Onlim GmbH | How To Promote Your Amazon Alexa Skill | www.onlim.com

POTENTIAL
Some of these skills help with travel plans,
sending text messages or ordering food. These
Skills are still somewhat limited, and the
ground-breaking ones are yet to come.
Nevertheless, the market for Alexa Skills is
growing rapidly – both for users and new
applications.

The Skill ecosystem is similar to the Apple
Appstore that enabled revolutionary
possibilities for app developers when it
opened its gates about a decade ago.
Alexa Skills are on the same trajectory of a revolutionary
technological shift, enabling the direct communication of
humans and machines, through voice commands.

FIRST MOVER
ADVANTAGE
Brands that can establish themselves
early in this space will gain a huge first
mover advantage and are still not
running into too much competition. For
this reason, developing your own Alexa
Skills and bringing them to the market
is definitely a promising path to follow
for any company.

THE FUNDAMENTALS
FOR YOUR ALEXA
SKILLS STRATEGY
Having developed a great Alexa Skill, the
next step is to get people to actually use it.
To achieve this, it is important to make
sure that customers’ expectations are met
and a general ‘voice first’ approach is
being implemented in any development
and marketing efforts.

Choosing the right name is key. Pick a
name that is easy to remember and stands
out from the crowd, while still pointing to
its actual use case. What is the Skill able
to accomplish and what’s the user benefit?
Short and easy to pronounce hits the
sweet spot.
THE RIGHT NAME

SKILL
DESCRIPTION
Make sure to point out the major
benefits and functionalities of
your Alexa Skill in its description.
Use specific and optimized
keywords to be found effortlessly
by your customers.

YOUR SKILL ICON
CONVEYS MORE
THAN YOU THINK
Give your potential customers visual cues
on what kind of functionality they can
expect, by using a fitting icon. An
individual design helps to enhance your
branding. Choose an icon that is simple,
recognizable and that has a strong visual
focus.

DRAWING ATTENTION
WITH THE RIGHT
PROMOTIONAL TOOLS
After you got the fundamentals in the Alexa
Skill Store right, marketing and promotion is
next. This step is all about creating awareness
about the Skills’ existence.

LEVERAGE EMAIL
MARKETING
If you have been in the market for a
while, chances are that you have a well-
established email list already. Use it!
Send out a mail announcing your newly
developed Alexa Skill and how it will
positively impact your customers’ lives.
This will get you your first couple of
users.

BUILD A LANDING PAGE FOR YOUR
ALEXA SKILL
You have two options here. Either you find a place
on your existing website to prominently feature
your new voice app or you build a brand-new
landing page.
It helps you become a little less dependent on
Amazon’s promotional tools while at the same time
enabling a more long-term oriented SEO strategy.

PAID PROMOTION ON GOOGLE
OR SOCIAL MEDIA
Depending on the Alexa Skill that you have developed, different channels
are better suited for your specific needs and audiences.
Use your own social media channels to promote your Alexa Skill or
consider Ads on Google.

SKILL STORE
OPTIMIZATION
(SSO)
Having your Skill integrated into the Skills Store
in the right way will help you be found right
from the start and get the reviews going.
It's ok to remind your users to leave a review for
the Skill in the store within the app.

CROSS
PROMOTION
This is one of the easiest ways to promote your
Alexa Skill. Use all your platforms and even other
Alexa Skills to let your customers know about the
new options.
Promoting products within your own products is
free and for that reason alone, creating a wide
array of Alexa Skills can be a smart choice.

If you need help bringing your ideas
for Alexa Skills to life, Onlim will
enable your brand to be a part of the
voice enabled future – today.

AUTOMATING CUSTOMER
COMMUNICATION VIA CHATBOTS,
VOICE ASSISTANTS AND SOCIAL
MEDIA.
FULL ARTICLE AVAILABLE HERE:
https://onlim.com/en/how-to-promote-your-
amazon-alexa-skill/

How To Promote Your Amazon Alexa Skill

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