Slides from the Atlanta SEO Meetup on April 2, 2019 Is voice the next frontier? Publishing an Alexa Skill for your company could become as ubiquitous as having a website. Amazon has spent millions in people and resources to sell and put an Amazon Alexa in every household in the US. https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812 This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year. Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market. https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459 In fact, ComScore says that by 2020, 50 per cent of all searches will be voice searches. https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018 3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022. How to get started: How to get your AWS hosting for free: https://developer.amazon.com/alexa-skills-kit/alexa-aws-credits Testing https://echosim.io/welcome Blueprints are a way for users to create Alexa Skills without coding. Users simply select from a menu of templates ranging from Q&A, quizzes, or a flash briefing, fill out the information, and voilà, create a skill without coding. http://alexa.design/guide http://alexa.design/docs https://www.twitch.tv/amazonalexa http://Alexa.design/slides https://github.com/alexa https://www.youtube.com/channel/UCbx0SPpWT6yB7_yY_ik7pmg

1. AGENDA
• Introductions
• Is VOICE the next Frontier?
• What about Google Home?
• Voice Search
• What can I do?
• Where can I start?

3. CAROLINE DUNN
• Georgia Tech – Electrical
Engineering
• MBA in Marketing
• First 1,000 Amazon Alexa
Developers
• YouTube Creator – 16K+ Subs
• Featured Twice on the front page of
Amazon’s Alexa Store

4. FEATURED ON
HYPEPOTAMUS

5. • 430 Entries
• 10 Finalists
• Of the 10 Finalists, I am the
only:
• Female
• Fitness related
• South East USA
• $150K in prizes / $20K for
winner
• Why? Get developers to Beta

6. IS VOICE THE NEXT FRONTIER?

7. WHAT IS AN ALEXA SKILL?
• Similar to an app on your
smartphone
• User must “open” or “launch”
selected skill
• Free and Freemium models
• News, games, entertainment,
information
• Adds function and content to
your Alexa

8. FRONT PAGE ALEXA SKILL STORE

9. ALEXA SKILLS = THE NEXT APP STORE

10. WHAT ABOUT GOOGLE?

11. VOICE SEARCH?
• Who has cracked the Google Search
Algorithm?
• Amazon and Google are experts with
their search algorithms
• Algorithm changes constantly

12. VOICE SEARCH EXAMPLES
Alexa Google Home
Who is Jeff Bezos? Wikipedia Wikipedia
Find an ice cream shop /
real estate agent
Yelp Google Maps
How do I cook an egg Kitchen Stories Google search
What is Lenovo? Wikipedia Wikipedia
What is Park Mobile? I don’t know that one Google
Brush my teeth Recommend Chompers Skill Pandora song
Domino’s pizza Yelp search or recommend
Skill
Google Maps

13. QUESTIONS TO ASK
YOURSELF
• Are people searching for your
business by name on a voice
device?
• Are you the top SEO result in
Google or Yelp?
• Are you using best practices
in your SEO strategy today?
What can
YOU DO to
be present
on Alexa?

14. AMAZON IS INVESTING IN SKILLS

15. KIDS2 – BABY EINSTEIN

16. FRONT PAGE ALEXA SKILL STORE

17. FRONT PAGE ALEXA SKILL STORE

19. HOW TO LEARN FOR FREE
Please take a picture of this slide
• Where to Start: alexa.design/start
• How to Design for Alexa: alexa.design/guide
• Technical Documentation: alexa.design/docs
• Webinars: www.twitch.tv/amazonalexa
• GitHub: github.com/alexa
• My Blog: alexadevgroup.com/blog
• Today’s Slides: https://www.linkedin.com/in/carolinedunn/

20. BLUEPRINTS.AMAZON.COM

21. CAROLINE DUNN
carolinedunn.
org
/in/carolinedunn
/thecarolinedu
nn
/thecarolinedu
nn
youtube.com/caroline
alexadevgroup.co
m

22. YOUTUBE.COM/CAROLINE