Video game marketing

Video game marketing
In this file, we share with you all information that related to video game
marketing such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In the era of ad blocking and commercial oversaturation, companies are
striking out and becoming more and more innovative in the way they
market their games to consumers who are often too busy to listen. Now,
many game developers are choosing to outside the box and go viral —
using gamers' love of a challenge to get them excited. Sometimes these
viral campaigns consist of online scavenger hunts which lead players
through clues and hidden codes to find out information about a game
and other times the alternate reality games (ARGs) find their way into
the real world, with companies hiring actors to give out clues or
promotional information. Here are five of the craziest and most
innovative viral marketing campaigns for games.
Bioshock 2
Video marketing. Free pdf download examples Page 1

To drum up excitement for the sequel to the hugely popular "Bioshock"
game, creators developed a website called 'Something in the Sea.' The
site was based around a fictional character, Mark Meltzer, who lived in
the game's fictional universe. Players could send him snail mail, and
some would receive fake telegraphs, masks, or wine bottles back. The
campaign culminated when Mark sent out a letter calling for players to
gather at different beaches worldwide on a specified date, where bottles
containing clues about the new game washed ashore into the hands of
eager fans.
Splinter Cell: Conviction
Marketing for "Splinter Cell: Conviction" began when a fake Security
Agency Facebook page appeared, encouraging users to help the agency
find rogue terrorist (and Splinter Cell protagonist) Sam Fisher. 'Sam'
also created a fake twitter warning readers not to trust the government.
However, the campaign went disastrously wrong in New Zealand, when
a man with bandaged hands (like a game villain) waved a fake pistol at a
bar. Patrons were terrified and called the police - who later found out
that it was a stunt.
Singularity
Activision's campaign for its game "Singularity" commenced with a
YouTube video detailing an assassination attempt in Russia. The video
directed viewers to MIR-12, an organization attempting to unearth a
long running Russian conspiracy. A new video appeared on the site
warning users of a secret island containing unstable amounts of
radiation. Natasha, the fallen assassin and member of MIR-12, also

owned Facebook and Flickr accounts that players quickly linked to
"Singularity," greatly increasing online attention towards the game.
Portal 2
Although players were already eagerly awaiting the release of "Portal 2,"
developers Valve released a bundle of indie games called "The Potato
Sack" to a site called Steam as a part of a viral campaign. Players
quickly noticed weird codes and puzzles in each of the games and linked
them to clues about the release of the new Portal game. Solving the
puzzles led players to a website which let them know that the more
'Potato Sack' games they played, the earlier "Portal 2" would be released.
Although the game was only released several hours early, the stunt
proved hugely successful in arousing interest in "Portal 2"
Halo 2
Halo 2 had probably the most renowned viral marketing campaign for a
video game. Game developers Microsoft commissioned an ARG titled
ilovebees.com. They then sent out jars of honey to noted gamers with
links to the website and created a subliminal link in a TV ad. Once on
the website, players had to help an AI named Melissa, who had
seemingly hacked the beekeeping website. They could do this through
decoding corrupted text, visiting real life payphones at specific times to
answer questions, and interacting with actors who would provide clues
for the ARG. Over 3 million unique users visited ilovebees over a 3-
month period, and it reconfigured the viral marketing world as we know
it.

Although it is a relatively new phenomenon, viral marketing is taking
off in a big way, and these five campaigns show how immersive and
successful they can be. By playing off of gamers' natural
competitiveness, alternate reality games and online challenges can be an
extremely useful way to excite awareness for a new game.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count

Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will

increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

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