1. Marketing Presentation Map Out
1. Title Slide
2. Brief
We are hoping to sell our latest Twine game, RedRUN, we aim to sell our interactive
adventure fiction game through the internet.
We are creating a marketing campaign to promote our game, using Direct, Indirect &
Promotional advertisements.
3. Product
The product we are advertising is our Twine game RedRUN.
It’s a fictional interactive story game, that is played in a web browser on the internet.
4. Price
Our game will be free for the first chapter, after that if the player is interested enough then
they will have to pay a small fee to play on.
5. Placement
It will be placed on the Twine weebly and will be playable on any web browser. To those
who have internet access.
6. Promotion
We are going to promote our game through our Twitter/ Facebook feeds.
Using competitions that will offer the players a chance to win merchandise.
7. Marketing Objectives
To gain recognition for our product & increase company branding.
To make young people more aware of Twine; as a platform.
8. Target Audience Research
Mind map
9. Primary Research
Questionnaire form
10. Primary Research
Advantages & Disadvantages
11. Primary Research
Results
12. Primary Research
Results
13. Secondary Research
Indie game movie
html links to indie blogger sites
14. Marketing brainstorm
Mind map

2. 15. Indirect advertisement
Mind map
16. Indirect advertisement
Draft YouTube headers
17. Indirect advertisement
Selected YouTube header
18. Indirect advertisement
Mock-up Youtube front header
19. Indirect advertisement
Indie blog header
20. Direct advertisement
Mind map
21. Direct advertisement
Facebook page
22. Direct advertisement
Twitter page
23. Promotion
Facebook competition & merchandise
24. Promotion
Twitter competition & merchandise
25. Legal & Ethical considerations
ASA CAP CODE, as our promotion is a competition it had certain rules that we had to
restrict to, thus we researched ASA and their CAP Code.
26. Schedule
Release date, competition build up.
27. Data Collection
Once we have finished our campaign we will use Google Analytics to record how many
followers, likes and player’s we have playing the game.
Our main aims are to have 50+ Followers on Twitter & 50+ Likes on Facebook.
We want at least 30 people to have positively responded to the game.