FSN provides online and marketing services specifically for florists, including an online florist directory, e-commerce websites, email campaigns, florist-to-florist transfers, free marketing resources, and social media assistance. The document discusses various social media platforms and strategies for florists to utilize them to market their businesses, including posting visual content, building relationships and brand awareness, and driving traffic to their websites.
Pinning for Profit
Maria Harrison, Partner & Owner, BullsEye Strategy
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
What is Pinterest?
Who's using Pinterest?
Is it right for my business?
How do I get started?
How do I measure my success on Pinterest?
This presentation examines a website that I started which became an introspective case study on what it takes to become known in a particular industry.
Pinning for Profit
Maria Harrison, Partner & Owner, BullsEye Strategy
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
What is Pinterest?
Who's using Pinterest?
Is it right for my business?
How do I get started?
How do I measure my success on Pinterest?
This presentation examines a website that I started which became an introspective case study on what it takes to become known in a particular industry.
From the 2018 Business Web Practices Speaker Series established by Bruce Elgort of Clark College. In this presentation, I share the journey of becoming what I had always wanted to be.
An overview of these two visual channels given at the Empowering Women in Business conference at Nichols College. #EWIB2014. The link to the video recording is on the last slide.
Learn what Pinterest can do for your real estate or design business. Since "home" is the number one category on Pinterest, there is a huge market for what you're selling.
We'll show you how to get started, what to pin, and even who to follow for great ideas you can use for your
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursDoyle Buehler
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media.
Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
What channels should I use regularly? Which ones are best for my business?
Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
How to Easily Discover and Create Great Visual Content for FacebookRebekah Radice
Want to create great visual content for Facebook that your audience will love?
You'll learn:
How to quickly (and easily) discover great visual content that your Facebook audience will LOVE
The key to creating images that stand out and get noticed in the Facebook newsfeed
How to design optimized images for your Facebook cover, profile and ads
The most effective visual marketing strategies to attracting relevant and genuine Facebook Fans
and so much more! Want to hear the replay? Grab it here: http://www.postplanner.com/replay-how-to-easily-discover-great-visual-content
From the 2018 Business Web Practices Speaker Series established by Bruce Elgort of Clark College. In this presentation, I share the journey of becoming what I had always wanted to be.
An overview of these two visual channels given at the Empowering Women in Business conference at Nichols College. #EWIB2014. The link to the video recording is on the last slide.
Learn what Pinterest can do for your real estate or design business. Since "home" is the number one category on Pinterest, there is a huge market for what you're selling.
We'll show you how to get started, what to pin, and even who to follow for great ideas you can use for your
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursDoyle Buehler
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media.
Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
What channels should I use regularly? Which ones are best for my business?
Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
How to Easily Discover and Create Great Visual Content for FacebookRebekah Radice
Want to create great visual content for Facebook that your audience will love?
You'll learn:
How to quickly (and easily) discover great visual content that your Facebook audience will LOVE
The key to creating images that stand out and get noticed in the Facebook newsfeed
How to design optimized images for your Facebook cover, profile and ads
The most effective visual marketing strategies to attracting relevant and genuine Facebook Fans
and so much more! Want to hear the replay? Grab it here: http://www.postplanner.com/replay-how-to-easily-discover-great-visual-content
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Use Facebook to grow your business. Here are some tips which then led into a live demo in Social Brilliance IMPACT!
Learn more at www.SocialBrillianceIMPACT.com
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content.
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
7 valuable tips to be successful on Social Media in 2016Sonia Specialist
Do you have Social Media strategy in mind? Working hard to cash in on some audience via Social Media? Look at these 7 tips which may be helpful for you!
The final in the Hart Recruitment and Training and Sweet Digital Masterclass series; learn about brand awareness and the importance of your brand presence.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Why branding yourself, getting involved with the community and connecting through social media is so important. Facebook stats, Google+ tips, Pinterest info and tips are part of this presentation.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Social Media Basics Workshop
1. FSN provides business solutions for florists.
We provide the following services just for florists:
● Online Local Florist Directory
● E-commerce Websites
● E-mail Campaigns
● Florist-to-Florist Transfer
● Free Marketing Resources
● Social Media Assistance
3. “Marketing is what you do in
business when you try to convince
people to want and to buy what
you have to sell.”
― Jon Miller, Marketo
4. Florists Have The Advantage
Why does social networking work so well for florists?
● Florists work in a very visual, creative field.
● Always have alluring content for visual sales.
● Florists are relationship builders.
5. Social Media ...
...a networking tool that broadens
brand awareness, trust/authority
and builds relationships,
leading to increased business.
6. “Conversation among members
of your marketplace happen
whether you like it or not.
Good marketing encourages the
right sort of conversations”
― Seth Godin
7. Facebook Target Market
● All age levels use Facebook
● 25-50 year olds are predominant
● Women use more than men
9. Why Facebook?
● You will likely find more of your local audience
on Facebook than any other social platform.
● Easy to learn
● Fits into any routine
● Detailed analytics
10. What To Do on Facebook
Give more,
get more.
By posting photos,
asking questions,
and tailoring posts to
get get more
interactions (likes,
comments), you will
increase your Page's
visibility.
● Learn to use Facebook As A Page
● Post at least 3 times a week, even
if you have to schedule them in
advance.
● Promote your website by sharing
links in statuses and using links in
photo captions
● Share pictures of your best
arrangements to entice sales/gain
FB interactions (Don’t forget to add
a website link in the caption.)
11. What To Do on Facebook
When in
Doubt, Think
in Real Life
When interacting
with customers on
social media,
respond the way
you would if that
person were
standing in front
of you in real life.
— Liz Jostes
●
Use hashtags (#example) to tag
your tweets, especially local and
city tags.
● Create Facebook Events for workshops,
open houses and other store happenings.
● 'Like' Pages of authority (FSN) and
those in your community (Chamber,
partner businesses, etc)
● Create An Offer, either online or in store,
to convert Likes to $$. (Currently a free
service.)
12. What NOT To Do on Facebook
Keep it
Relevant
Don't post random
videos or funny
pictures on your
page just to be
posting. You will
always find
SOMETHING
related to flowers
to post.
● Don't overuse the same status
over and over again.
● Don't 'sign' statuses or replies
with shop names/phone numbers.
● Don't offend (no political, or
derogatory posts).
● Don't spam (Don't copy/paste
your promotion on every Page
you can find).
13. Facebook – Who's Who
Trigs Floral, Minocqua WI
facebook.com/trigsfloral
Bentley Florist, Burton MI
facebook.com/bentleyflorist
Something Sweet, Paragould AR
facebook.com/somethingsweet126
(Posts great photos!)
(Has great status updates.)
(Uses photos to entice
customers.)
15. Twitter Marketing Strategy
● Quickly share information
● Gain feedback
● Build relationships with customers,
partners and influencers
16. Why Twitter?
● People follow Twitter accounts to be informed
and reminded about your services.
● Real-time voice for your shop.
● Fits into any routine.
● Can be automated.
17. What Do I Tweet?
A Shop's
Public
Broadcast
Think of tweeting as
short announcements
and reminders for
what's happening in
your flower shop.
● Tweet about promotions, events or
workshops.
● Tweet photos of arrangements or
behind-the-scenes.
● Tweet reminders for holidays
● Retweet local announcements or info
● Retweet anytime someone mentions
your shop.
18. What To Do On Twitter
Link Your
Twitter Feed
Automate your Tweeting
by linking your most-used
social networks, such as
Facebook, to it.
“I just posted 6 new photos
to Facebook.”
However, it's not a good idea to
feed your Tweets to Facebook.
● Tweet with a real message, not just a
name and phone number.
● Use hashtags (#example) to tag your
tweets, especially local and city tags.
● Use a URL shortener to fit longer URLs
in to 140 characters.
● Tweet anywhere with your mobile
phone.
● Get your notifications sent to email for
effortless correspondence.
19. What NOT To Do On Twitter
No Personal
Tweeting
When using Twitter for
business, avoid tweets
that are irrelevant to
your business.
“Eating lunch today with
friends” - Not okay
“Treating the whole staff to
lunch downtown today!”
- Okay!
● Don't be a self-promoting spammer.
● Don't update every once in a while. It’s
designed to be frequent! (Use Feeds)
● Conversely, don't over tweet. Wait at
least few hours between tweets.
● Avoid auto-responders. Comes off as
cold/tacky.
● Don't add “PLEASE RT!” to every post.
● Twitter success does not depend on
your followers count.
20. Twitter – Who's Who
Monday Morning Flowers, Princeton NJ
@mondayflowers
Academy Florist, Winnipeg, MB
@academyflorist
FloristsReview, (Magazine)
@FloristsReview
23. Why Pinterest?
● It's a custom-made visual storyboard or
portfolio for your potential audience.
● More than social media, Pinterest is a social
tool you can use online and in store.
● Visually show customers what you have done,
can do, and also what you want to do.
24. What To Do On Pinterest?
Make A Range
of Boards
Good idea to plan your
board strategy.
If you could build your
own selection guide,
what chapters
(boards) would you
use?
● Pin great photos.
● Use good pin descriptions
with keywords.
● Use calls-to-action when
linking to your website. (Click to
see more of our Mother's Day
selection...)
25. What To Do On Pinterest?
Always Give
Due Credit
Never strip the credit
link from pins, unless
they are wrong and
you are correcting
them.
● Pin pictures of your own
arrangements with links back to
your website.
● Repin pictures of designs you
WANT to create from others in the
industry.
● Use the mobile app to easily upload
your own photos and pin on the go!
26. What NOT To Do on Pinterest
Keep it
Relevant
Keep the recipes
and beach pictures
to your personal
Pinterest.
● Don't edit pins that aren't yours
to link to your website.
● Keep boards organized, don't
post a bunch of cookie recipes to
your red roses board.
● Don't ignore the descriptions.
Using good descriptions with
keywords helps get your pins
found.
27. Pinterest – Who's Who
TCU Florist, Fort Worth TX
pinterest.com/TCUFlorist
Allan's Flowers & More, Prescott AZ
pinterest.com/allansflowers
Flower Shop Network,
pinterest.com/flowershopnetwk
30. Why Instagram?
● Using filters, you can create great-looking
photos on the fly.
● Easily share these photos with your social
networks.
● Very user-friendly.
● Geo-targeting lets you reach your local
audience.
31. What To Do On Instagram?
Create A
#Hashtag
Create and use a
unique hashtag for
your flower shop to
use in pics of flowers
and products.
#CityFloristBostonMA
● Use filters and tilt-shift to make
photos look better.
● Post often, but only once or twice a
day.
● Use hashtags, especially your city's.
● Use Instagram to post to your
shop's Facebook Page.
32. What To Do On Instagram?
● Geotag your location when posting from your
shop. (Geo info reads from FourSquare.)
● Encourage others to tag your products in their
pictures with your hashtag.
● Find users that get results and use similar
strategies.
33. What NOT To Do on Instagram
● Don't post pictures that you did not take.
● Don't offend. Don't post about anything
political or offensive.
● Don't ignore the descriptions and
hashtags.
34. Instagram – Who's Who
English Garden Florist, Raleigh NC
instagram.com/englishgardenraleigh
La Boutique Pompon, Paris FR
instagram.com/boutiquepompon
P. Allen Smith, Arkansas
http://instagram.com/pallensmith
37. Why Google+?
It's Google's Social Platform
If you want to play Google's Game, you have to wear their
uniform.
● It's Google. Having a presence on Google+
could help boost rankings.
● G+ information & reviews show up on your
Google listing.
● All posts get seen, no post rank (like in
Facebook).
38. What To Do On Google+?
Your Google+
Local Page
Exists!
Find it in local search
and claim it by
clicking Manage This
Page, under Is This
Your Business?
● Post as often as you are able
(scale this depending on
engagement).
● Post pictures of latest
arrangements.
● Post links from your website.
● Encourage customer reviews.
39. What To Do On Google+
● Create a compelling and memorable
'About' tab.
● Organize your customers with Circles
(VIPs, Men, etc.), post specific content
to each.
● +1 Posts from friends and customers.
40. What NOT To Do on Google+
Keep it
Relevant
Don't post random
videos or funny
pictures on your
page just to be
posting. You will
always find
SOMETHING
related to flowers
to post.
● Don't overuse the same status
over and over again.
● Don't 'sign' statuses or replies
with shop names/phone numbers.
● Don't offend, no political, or
derogatory posts.
● Don't spam Don't copy/paste
your promotion on every Page
you can find.
41. Google+ – Who's Who
Designs By David, Los Angeles CA
gplus.to/DesignsDavid
Trias Flowers, Weddings & Gifts, Miami FL
gplus.to/TriasFlorals
Mayesh Wholesale Flowers, (Wholesaler)
gplus.to/Mayesh
44. Why LinkedIn?
● Increase professional awareness.
● Gain access to business tools and forums.
● Find and connect with professional and
corporate clients.
45. What To Do On LinkedIn?
Optimize Your
LinkedIn URL
Use your company
name or other specific
keyword in your
LinkedIn profile URL to
help it get found by
search engines.
● Fully Complete Your Profile
including a professional image and
website link.
● Connect with colleagues,
partners and those in the industry.
● Give and Receive
Recommendations by asking
people in your network if they’ll
provide one for you, and offer to do
the same for them.
46. What Not To Do On LinkedIn?
Not Your
Kid's Social
Network
Remember LinkedIn is
a professional social
network. Don't tYpE
LiKe Dis. Don't make
spelling errors. No wild
photos. Keep it
professional.
● Don't Lie on your profile.
● Don't ask for or endorse people
you don't know, again, it's all
about truthfulness.
● Work Your Connections -
LinkedIn is about building on
relationships you already have.
(This is not Facebook)
47. Social Media Cheat Sheet
● Use a separate Business Account for your shop,
instead of a personal profile, if possible. (Facebook, Twitter,
Pinterest, Instagram)
● Choose a profile picture and stick with it. Use your logo
or shop photo, something memorable. (Any platform)
● Fill out your Business Information completely and
consistently, including a link to your website. (Any platform)
● Find businesses who do social media well, and follow
their lead. (Any platform)
48. Cheat Sheet - Posting
● Make sure your posts are adding value to your page.
● Remember — be engaging to your followers, no matter
how many or few you have.
● Monitor your social networks. Whether you check them
every day, or have updates sent to email, always monitor.
● Be real. Just remember to be yourself and represent your
flower shop as you would in the store.
● Learn the times of day your audience is most active
online and schedule posts around that time.
49. Cheat Sheet - Lingo
● Hashtags - a word or a phrase prefixed with the symbol
#. When used, it adds your message to the group of
messages that also contain your keyword. (Twitter, Google+,
Instagram, Facebook)
● Mentions – Mentions are a way of tagging (or
mentioning) someone you are connected with in a status
update, tweet or comment. Use @Username to mention
someone. (Facebook, Twitter, Google+, Pinterest, Instagram)
● Shares, Retweets & Repins – Just like forwarding email,
shares and retweets are pushing information from the
original source to post on your own page, feed or board.
(Facebook, Twitter, Google+, Pinterest)
50. Cheat Sheet - Followers
● Concentrate on local followers; they are more likely to
become customers.
● Inviting – Invite friends, family and staff to like your page.
You can also usually find followers to invite by e-mail.
● Following Others – Find others in your community on
social networks and follow them. Follow profiles of
authority in your industry. (Networking and gives you
content to share.)
● Use Hashtags - especially city-specific tags when
appropriate. #florist #BostonMA They will help you get
found locally.
51. Social Calendar
Daily Social To-Dos
At least once, daily.
● Post photos to
Facebook/Instagram (Photos
gain the most interactions.)
● Ask questions in Facebook
statuses.
● Post about the latest shop
news on Facebook /Google+
● Share articles from your blog
or from the floral industry.
Topics To Post About
● Current holidays
● Birthdays
● Sympathy Flowers
● Romance
● Just Because Flowers
● Get Well Flowers
● New Babies
● Houseplants & Gifts
(Don't forget, you can schedule a lot of this to go out automatically.)
52. Social Calendar
Monthly Social To-Dos
Tasks to consider each month.
● Send out monthly Emails.
● Manage reviews on your site and other social review sites
(Yelp)
● Like/Comment on fellow Pages in your community while
Using Facebook As Your Page.
● Make a shop video!
53. Social Calendar
Occasional Social To-Dos
Try doing these tasks every 3-6 months.
● Organize photo albums with only best photos, good names,
description and cover photos.
● Write a guest article for a local or industry blog/magazine.
● Organize a flower photo shoot to get exceptional photos for
promotional materials.
● Host an open house or workshop and promote with
Facebook/Google+ Events. (Don't forget to post pictures from the
workshop to Facebook/Instagram.)
54. Social Feeds
Social Feeds Make Being Social Easy,
But you have to do it right!
FB
Twitter
Your Website
Instagram
Pinterest
Link To Your Website!!
Link
Link
● Try to link back to your website
as much as possible.
● Use Facebook to announce or
post new content.
● Twitter will auto announce new
activity for all social posts and
updates.
Connected to share updates
where the arrow is pointing.
Link posts back
55. Social Resources
Facebook Timeline For Florists
http://bit.ly/YygaMq
What Is Pinterest & How Can It Work For Florists?
http://bit.ly/H2f6z3
Instagram & Florists
http://bit.ly/XE8XeG
Setting Up Your Google+ Business Page
http://bit.ly/YygaMq