The document describes product management courses offered by Product School, including courses on product management, coding for managers, data analytics for managers, and digital marketing for managers. It then shares highlights from a talk on product management at Condé Nast, a large publishing firm, including challenges of product management in publishing where the concept of an MVP is foreign and assumptions are often made about users. The talk outlines lessons learned, such as involving stakeholders, not taking users for granted, and developing a strong product culture.

1. www.productschool.com
How to PM Successfully in a
Publishing Firm by Condé Nast Int PM

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3. COURSES
Product Management
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4. COURSES
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7. Niusha Amiri
TONIGHT’S SPEAKER

9. / 143 magazines
/ + 144 million readers in
29 countries
/ + 100 websites with almost
435 million visitors monthly
Condé Nast in figures.

10. “ To survive as a media group you
either need to be a paper of record
or own a global niche. The latter is
what we are and need to continue
to be. We spent a long time
extremely decentralized as a
company. Now let’s just say we are
currently in a phase of extreme
centralization. ”
- Wolfgang Blau
President, CNI

13. PM’ing in publishing:
Challenges + lessons learnt

14. Before Product
Managers, there
were Editors.

15. The concept of an “MVP”
is foreign in publishing.

16. We make assumptions
about our users.

17. Some lessons learnt.

18. Don’t assume everyone
understand the role of
product.
#1 lesson

19. Involve stakeholders in
your process of gathering
evidence.
#2 lesson

20. Never take your users for
granted, no matter your
position in the market.
#3 lesson

21. Developing a strong
product culture is key.
#4 lesson

22. It’s an evolution,
not a revolution.
#5 lesson

23. Thank you

24. www.productschool.com
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