A hotel entertainment program aims to engage guests with diverse and balanced activities throughout their stay. Effective planning involves analyzing factors such as content type, target audience, and scheduling, with particular attention to the changing day when occupancy is highest. Final reviews ensure that strategic goals are met and resources are adequately allocated for a successful guest experience.

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WHAT IS A HOTEL ENTERTAINMENT PROGRAMME?
A Hotel Entertainment Programme is part of an entertainment project directed for hotels and
resorts.
This programme has the objective of showing the guests the available activities in which they
can participate. The organizer should present a programme that is:
• Balanced and Diverse in order to offer something to every client;
• Well Distributed to be experienced by the guests as the day progresses;
• Suggestive and that motivates the guests to participate
• Flexible and Adaptable to reach the guests more easily;
• Respectable with the clients;
HOW TO PLAN HOTEL ENTERTAINMENT
PROGRAMMES?
2. PROCESSING OF THE
INFORMATION
In this phase the collected information in the
previous step must be synthesized by
putting together a list of pros and cons.
With this support it’s possible to have an
idea of the needed entertainment
programme.
1. FACTORS ANALYSIS
Entertainment programmes can take
many forms and have various themes
that depend on:
 Contents (cultural, playful, sports,
etc);
 Company (hotel, resort, cruiser,
spa);
 Localization;
 Final Consumer (infant, juvenile,
adults or senior);
 Capacity (simple, parallel or in
group).
3. WRITING GUIDELINES
After a careful analysis of the data it’s
necessary to establish an adequate
strategy for the presented situation and
apply the necessary measures for the
success of the programme.
4. SCHEDULE ORGANIZATION
When organizing the schedule of the
Entertainment Programme there are some
elements to take into account, with the
Changing Day being one of them.
This is the day when there are more people
at the hotel/resort, where some are
preparing to begin their vacations and others
finishing them.
The Changing Day can be the start of the
activities so the Entertainment Program can
be experienced by all guests.

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5. ACTIVITIES DISTRIBUTION
The distribution of the entertainment
activities must be object of a careful
analysis since they are more related
between them than what should be
expected:
 The activities for the Night period
must be first ones to be considered
because they will determine the
theme of the day. The intensity of
these activities must also be
considered to keep them balanced;
 The activities destined to the
Afternoon are the second ones to
be planned and the organizers
must give attention to the theme of
the day and the spaces that will be
used;
 In the Morning period the
organizers must pay attention to
the hours when the activities of the
last day ended if they don’t want a
weak participation of the guests.
When distributing activities the organizers
must be careful when various activities
are taking place at the same time and
choose different types that can be of
interest to distinct guests.
In this step the organizers must keep in
mind the strategic goals like the hotel
spaces and services they want to
potentiate and to boost.
6. FINAL REVIEW
A comprehensive analysis of the
Entertainment Programme is crucial to
be sure that no element was left
behind.
There are certain validation points that
must be answered like:
 Were the strategic goals
attended?
 Is the necessary material
available?
 Are the spaces adequate to the
entertainment activities?
 Is the Entertainment Programme
well distributed through the
Schedule?
 Does every member of the
organization has its own tasks
and responsibilities?
DEFINITIVE PROGRAMME!
NOW YOUR GUESTS CAN ENJOY YOUR HOTEL ENTERTAINMENT
PROGRAMME!