The document provides tips for event planners to achieve "Rock Star" status by focusing on creating exceptional experiences for attendees. It recommends (1) establishing clear experiential goals for what attendees should feel, (2) focusing on a clever singular theme, (3) closely engaging an audiovisual provider to enhance the experience through production, (4) integrating team-building activities, and (5) understanding the business aspects to maximize the budget and elevate the value provided. The overall message is that event planners should strive to move attendees emotionally through innovative and memorable experiences from beginning to end.
Get Advertising Smart - How do you plan?emmersons1
The first APG event of the year went back to basics, asking three highly successful planners to talk us through their very different approaches to planning.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Get Advertising Smart - How do you plan?emmersons1
The first APG event of the year went back to basics, asking three highly successful planners to talk us through their very different approaches to planning.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Why is good copywriting so effective in turning website visitors into buyers?
The reason is that there are techniques copywriters know and use to elicit an emotional response from their readers.
This is why businesses pay good copywriters so much for their services.
In this short 39 page guide, you are about to discover the secrets behind the world's greatest marketing copy and persuasive sales letters.
By the end of the guide, you'll be able to put these secrets to work for yourself - so that you, too, can craft and assemble better copy for your business - "copy that converts."
As the Prince Of Print himself, the great Gary Halbert once said, "The Written Word Is the Strongest Source of Power in The Entire Universe."
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Being the charismatic leader behind the apple conglomerate can be described as perhaps one of the most dauntingly irreplaceable position ever. The man and the mind were both unfathomable and complex.
However all would agree that Steve Jobss was a committed and driven individual who only sought to seek the best always and expected the same from those around him. What we can all learn from him is right here.
REAL ESTATE- Create more clients in 30 DaysDawn Doherty
Dawn Doherty http://dawnd.com demonstrates the step by step process for creating a consistent flow of income. You'll learn what to do each day to call in your next best client!
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
A Skeptic's Guide to Branding (RefreshPDX 2/16)Zoe Landon
For many technically-minded people, "branding" and other business terms are a sort of taboo subject. Something looked at with disdain, or at minimum, skepticism.
However, a strong personal brand can make a developer's career smoother. So, I've tried to explain the concepts in a way that skeptical techies - like myself - can understand.
Why is good copywriting so effective in turning website visitors into buyers?
The reason is that there are techniques copywriters know and use to elicit an emotional response from their readers.
This is why businesses pay good copywriters so much for their services.
In this short 39 page guide, you are about to discover the secrets behind the world's greatest marketing copy and persuasive sales letters.
By the end of the guide, you'll be able to put these secrets to work for yourself - so that you, too, can craft and assemble better copy for your business - "copy that converts."
As the Prince Of Print himself, the great Gary Halbert once said, "The Written Word Is the Strongest Source of Power in The Entire Universe."
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Being the charismatic leader behind the apple conglomerate can be described as perhaps one of the most dauntingly irreplaceable position ever. The man and the mind were both unfathomable and complex.
However all would agree that Steve Jobss was a committed and driven individual who only sought to seek the best always and expected the same from those around him. What we can all learn from him is right here.
REAL ESTATE- Create more clients in 30 DaysDawn Doherty
Dawn Doherty http://dawnd.com demonstrates the step by step process for creating a consistent flow of income. You'll learn what to do each day to call in your next best client!
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
A Skeptic's Guide to Branding (RefreshPDX 2/16)Zoe Landon
For many technically-minded people, "branding" and other business terms are a sort of taboo subject. Something looked at with disdain, or at minimum, skepticism.
However, a strong personal brand can make a developer's career smoother. So, I've tried to explain the concepts in a way that skeptical techies - like myself - can understand.
We introduce plaque inverse limits of branched covering self-maps of simply-connected Riemann surfaces and study their local topology at various irregular points.
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Marc Loveridge's presentation to eMarketing students at UWA.
Citizen Marketing
Your brand is only what people say it is
Listening, Talking, Supporting & Embracing
Expert Guide to Pitching to Incubators and AngelsRonalShahMBA
An expert look at the key features to make your pitch powerful and impactful and get the funding and support that would best benefit your scalable business.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Intuit Immersion Workbook: Design with Emotion Intuit Inc.
Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!
Here's a little e-book we created based on our emails that go out to our mailing list. If you'd like to subscribe to our emails, send us a note at info@richter10point2.com and we'll add you.
How to crush your remote sales presentationsAjay chinna
Overnight, our society has transitioned to remote everything. From kids’ school, family get togethers to even virtual karate lessons. Now that we are comfortably numb to this change, we are never going to go back to the old way of doing things.
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Event Experience Series: LaughStub & DC ImprovEventKloud
At EventKloud we believe in creating great event experiences. We understand events are about PEOPLE and their experiences. So naturally, it bothers us when we see other companies' event marketing campaigns fall short. As a result, we created this series to show you these obvious mistakes big companies are making that can be easily fixed.
Event Hacks: 4 event management tips for event organizers by event organizersPeatix
Event organizers, we know how tough it is to plan the perfect event. But there's more to an event than just attendee numbers and ticket sales. Four organizers in Singapore share their go-to tips for planning events that could almost sell themselves.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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5 ways rock star planners create great experiences
1. 5 WAYS ROCK STAR
PLANNERS CREATE
GREAT EXPERIENCES
AN INTRODUCTION TO
- A PUBLICATION OF CLARITY EXPERIENCES -
A GUIDE TO ACHIEVING ROCK STAR STATUS AT YOUR NEXT EVENT
2. TABLE OF CONTENTS
3
Intro
4
Experience Inspiration
7
#1. Experiential Goal Setting
9
#2. Singular Theme
11
#3. Engage Your Team
14
#4. Integrate Team Building
16
#5. Elevate Your Game
19
Conclusion
4. How a great experience can affect your
brand?
An interesting thing happened the other night. It was about 8:30pm, and my daughter
was having problems with her old model MacBook Pro Laptop. After a short family dis-
cussion, my wife said “Why don’t you go to the store and buy a new computer?” Within 5
seconds, I said, “Sure,” and within 1 minute, I had my keys in-hand and was on my way out
the door.
Let me first mention, I consider myself a savvy husband, and when my wife asks me to do
something, I do it. However, this is a feature on ‘Experiential Marketing’. My quick re-
sponse and overwhelming enthusiasm was prompted by an open invitation to spend mon-
ey at the Apple Store. For me, as an experiential marketer, that’s like being 6 years old and
having my mom come into my room and tell me it’s Christmas. Why?
Because Apple is one of the world leaders in giving a customer an experience so innova-
tive it parts its loyal customers of their money for their products easier than water falling
off a duck’s back. If you’ve ever been to an Apple Store, you know what I am talking about.
It’s not by chance. Apple spends millions on customer experience research and due to
the contributions of its founder, the late Steve Jobs, Apple has meticulously perfected the
mapping of the human brain to release endorphins to move us to ‘spend money’.
I plan to write an entire post on an Apple event and how they deliver design and experi-
ential marketing to their events and, most importantly, how their events resonate with
attendees.
If you wish to receive future posts, blogs and e-books Click...
Experience Inspiration
5. The Psychology of the Experience
In my laptop story above, the power of Apple’s customer buying experience is that it captures the
buyer’s attention and holds it throughout the entire purchase experience. According to psychologist
Matthew Killingsworth, “The average mind is wandering forty-seven percent of the time. It wanders
about a third of the time while a person is reading, talking with other people, or taking care of chil-
dren. It wanders 10 percent of the time, even, during sex. And that wandering is not good for well-be-
ing. A mind belongs in one place, and thus a wandering mind is an unhappy mind.”
Take a moment and think about Killingsworth’s theory, as it relates to your experiences while attend-
ing church, your four-year-old’s dance recital, your child’s open house at school. Your attention is
heightened while watching the overtime of a basketball game, attending a job interview, or observ-
ing tragic events, such as the 2001 terrorist attacks on the World Trade Center. With each of these
events, we can vividly remember sharp details of our surroundings. This is why, as it relates to the
attacks on September 11, we can remember exactly where we were, who we were with at the time,
and what the weather was like on that fateful morning.
So, how do we create an experience for our attendees that are memorable? It’s easier than you think,
but it takes the right approach.
6. YOU’VE GOT TO START WITH THE
CUSTOMER EXPERIENCE AND WORK
BACK TOWARD THE TECHNOLOGY
steve jobs
8. What type of experience do you want to
provide to your attendees?
Establish your experiential goals by focusing on the who, when, and why. Be specific in understanding
the ultimate goal of what you would want your attendees to feel before, during, and after the event.
Remember, the attendee experience is not limited to observing a keynote speech. We refer this to as
“living on a prayer” in the experiential marketing business. ‘Putting all of your eggs in one basket’, to
use another idiom, is lazy and risky.
Let me clarify; keynote speakers are talented and bring a wealth of knowledge and positively impact
our experiences. They play an important role in our event. But it’s not their event; it’s yours. It’s
your career that’s on the line. Take control and focus on making the event impactful from beginning
to end. This is where you earn your Rock Star ranking. How creative can you be in moving people to
feel something they weren’t expecting to feel before they walk into your venue? Examples of experi-
ential goals could include feelings of happiness, anticipation, achievement, motivation, melancholy,
reflection etc... How you measure the achievement of your goals is up to you.
10. What’s your singular theme? Hint: Don’t
overthink it; subtle and simple is best.
Find that clever focus on a singular theme or idea. Steer clear from ideas that are cliché, as the
experience will manifest as lazy and uninspiring. Remember small surprises drive big experiences.
People want to be around others who are clever. The attraction to ‘clever’ is it challenges participants
to engage and be part of the engagement. The great thing about ‘clever’ is it can be delivered to all
sensory faculties (sight, sound, touch, smell and taste). You can affect the feelings and motivations of
your attendees with positive experiences. Challenge your team to think outside the box.
As an example, in a sales meeting to pitch audio visual services, we were asked to come up with an
idea to help the event planner create a memorable experience for a continuing education seminar.
We pitched the idea of giving each of the 1,000 lawyers ice cold face towels, branded with the logo
of the event company, in the afternoon hours when energy and focus fades. What made that stunt
memorable was there was a refreshing surprise of crushed lemon and cucumber in the towels. An
instant fragrant pick-me-up the event planner uses to keep customers coming back year after year. A
gentle and subtle luxury, worthy of the best spa treatment in an environment of learning.
12. The best way to enhance the experience for
your attendees is to leverage AV.
The most important aspect of ensuring a great experience for your attendees is to really ‘nail’ event
production. In a previous post, “Top 5 ways to avoid a CLM as an Event Planner in managing Event
Production”, I outlined 5 steps to protect you from disaster. After writing this post, I exchanged ideas
and stories from planners, who wished they had read that piece when they started in the business.
Many planners avoid audio visual, as it is elusive, unruly, and foreign. And nobody blames you. We all
have our issues with AV companies, with invoices and contracts, and changes... Don’t get me started.
The point here is, don’t be intimidated. Be confident and demanding. Demand they plan far enough
in advance, set aside enough time to double check, even triple check the gear. Make sure they aren’t
too ambitious with complicated production designs, but deliver on what was agreed. And most of all,
put your reputation first in your relationship. Being a Rock Star Event Planner is about your ability to
set the bar high and expect those around you to perform to your standards, not theirs.
13. WHATS YOUR INTENTION
Clarity Experiences is an audio visual
services provider. With event production we
focus on the creative intention to create
exceptional experiences.
MORE INFO
15. If done correctly, the team building event
will boost post event reviews and launch
you to Rock Star Stardom!
Team building is a must. It’s easier than you think and creates a great experience for attendees at
your event. Team building can be as simple or complex as you wish. An example of a production level
team building event we, at Clarity, recently implemented was a murder mystery. Clarity produced,
from concept, an event that involved 8 sets of 25 participant teams. We utilized 1/2 of the hotel to
create an elaborate themed session, which included paid performers to act out the different roles of
the mystery characters.
Our experience tells us that in post event surveys and reviews, the most memorable experiences lie
within these sessions. If you’re looking for high marks to achieve Rock Star status, a team building
event is a must.
17. Be the most valuable person in the room.
What separates the good event planners from great event planners is knowing the business aspects
of the event industry. I have a lot of respect for planners and the right and left brain skills they pos-
sess. For those reading this book, managing activities from budgets and scheduling to design and
decorum, day to day, is no easy feat.
Make no mistake. If you want to really rip it, you need to understand the business. If there is any-
thing you pull out of this e-book and implement in your career, this is it. Understanding the inner
dealings between the vendors, the hotel, the venue, in-house AV, catering, even your own company.
Don’t rely on someone telling you what you “need to know”, relating to who is doing what and who is
paying whom. Believe me, in the ‘Big Boy’ world of major brands and hotel venues, lots of people
and companies are getting paid. The secrets are in the contracts; and contained within those secrets
are the answers to finding the dollars you need to implement the event you want.
Continued Next Page...
18. Continued from previous page.
For Example:
In-house companies pay a commission of over 40% to the hotel. Translated, if you spend $1 for AV,
only 60 Cents gets put to work to implement your event’s vision.
Question:
What if your event spend was $200,000? If you avoid using the in-house company, you will likely have
an additional $80,000 at your disposal to put to work to increase the overall experience of your at-
tendees. In Exhibit 1 below, you can see the effects of using an outside audio visual production com-
pany. Your budget’s bottom line increases, freeing up additional spend to reallocate in other areas to
increase attendee experience.
Exhibit 1
SHOW ME THE MONEY
Finding extra money in your event’s budget can
be difficult. Schedule 15 min on my Google
Calendar below and I’ll show you where we
can find more money.
SET CONSULT
20. Conclusion
The psychology of a great experience is a powerful tool we can all use to advancement of our careers.
No industry is better suited to leverage the psychology of the senses than meetings and events if exe-
cuted correctly. I’ve outlined several suggestions to provide such an experience.
I hear from planners all the time that ask me “how can I get my customer to take a risk to increase
their budget to provide a better event or meeting?” My answer always comes back to what’s your
goal with the event? Whats your vision? How will your goal translate to better ROI for your customer.
Invariably, we always come back to how can we make the budget work in our favor to achieve what
the planner wants and not have it cost an additional penny to their customer.
Creating great events to achieve Rock Star status isn’t easy and it requires bold thinking. But, if your
willing to take these steps albeit incremental and partner with the right vendors that are committed
to your success you will see your career elevate to levels you never thought possible.
21. Author Brief:
John Fischbeck
John is a digital marketer and online experiential
expert. With a background in psychology and
degrees in marketing and economics, John’s work
consists primarily in the areas of experiential mar-
keting and growth hacking.
John and his team head up Marketing for Clarity.
“I’ve spent years studying the psychologies of
events. My focus remains creating better live
events that are memorable, entertaining and ed-
ucational. We love to work with Clarity because
, like us, they focus on delivering great experienc-
es. I believe, Clarity’s experiential model is the
future for Audio Visual Services and Event Pro-
duction firms.” - John
john@clarityexperiences.com