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Around the World in 80 Careers Websites

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1WE BECOME YOU™
Building a High-Performing Careers Web Site

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2WE BECOME YOU™
TODAY’S PRESENTERS
Will Innes
Cielo
Kara McLeod
EY
Guest Speaker
Kumar Bhaya
Cielo

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3WE BECOME YOU™
CIELO IN APAC
PROVIDING MEDIUM TO LARGE SCALE, SINGLE & MULTI COUNTRY TA SOLUTIONS
7,500
annual hires
95%
...

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Around the World in 80 Careers Websites

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Research shows that careers websites are the most valuable channel for candidates when they are learning about an employer, yet these sites remain notoriously undervalued by companies. This is the candidate’s shop window into your organization – pivotal to that ultimate decision to apply – and only a consumer-grade experience will satisfy candidates’ expectations and differentiate you from competitors.
Cielo recently conducted an audit of the current careers website landscape to see what is out there, along with what works and what doesn’t. This deck will present those findings and share insights and examples you can use to review and refresh your own careers website.

Research shows that careers websites are the most valuable channel for candidates when they are learning about an employer, yet these sites remain notoriously undervalued by companies. This is the candidate’s shop window into your organization – pivotal to that ultimate decision to apply – and only a consumer-grade experience will satisfy candidates’ expectations and differentiate you from competitors.
Cielo recently conducted an audit of the current careers website landscape to see what is out there, along with what works and what doesn’t. This deck will present those findings and share insights and examples you can use to review and refresh your own careers website.

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Around the World in 80 Careers Websites

  1. 1. 1WE BECOME YOU™ Building a High-Performing Careers Web Site
  2. 2. 2WE BECOME YOU™ TODAY’S PRESENTERS Will Innes Cielo Kara McLeod EY Guest Speaker Kumar Bhaya Cielo
  3. 3. 3WE BECOME YOU™ CIELO IN APAC PROVIDING MEDIUM TO LARGE SCALE, SINGLE & MULTI COUNTRY TA SOLUTIONS 7,500 annual hires 95% direct delivery 16 countries 10+ languages 3 Delivery Centres 10+ clients Sample ClientsCoverage & Delivery 65% of roles we deliver are high value / niche positions
  4. 4. 4WE BECOME YOU™ CONTENTS OF TODAY’S WEBINAR • The transforming world of talent acquisition • Why careers sites are important • Careers website research highlights • Insights and three key takeaways
  5. 5. - Command & control structure - Requisition based - One size fits all approach - Undefined Employer Brand - Indirect: Over-reliant on agencies - Active candidates - Inconsistent - Paucity of data - Single-channel - Manual THE OLD ‘RECRUITMENT’ - Communities & talent pools - Segmented approach - Full talent lifecycle - Nuanced Employer Brand - Direct: greater capability - Active & passive candidates - Consistent - Data & metrics driven - Multi-channel: incl. social media - Underpinned by technology THE NEW ‘TALENT ENGAGEMENT’ THE OUTCOMES - Reduced cost and time to hire - Improved candidate / employee & leader/manager experience - Better quality of hire - Lower regretted attrition - Recruitment prevention - Internal mobility - Destination employer - Improved performance THE TRANSFORMING WORLD OF TA Generation & skills gaps Consumer trends & the digital age New technologies new thinking Gig Economy
  6. 6. 6WE BECOME YOU™ CANDIDATE EXPECTATIONS KNOWLEDGE ALWAYS ON HAVE A VOICE
  7. 7. 7WE BECOME YOU™ TECHNOLOGY MARKET Credit Will Saborio. Published on www.medium.com
  8. 8. 8WE BECOME YOU™ HOW DO CAREERS SITES FIT INTO THIS? What? The shop window to your careers. Your core asset in describing the opportunities and your key conversion point for your recruiting activities – externally and internally. Why? Users expect a consumer-grade experience. They want to be wowed, and they don’t have time to waste. We need to create differentiated, simple experiences for candidates, so they feel we made it just for them. Result? Greater conversion rates of the right talent from this key domain of your attraction and sourcing strategies.
  9. 9. 9WE BECOME YOU™ ARE WE HAPPY?
  10. 10. 10WE BECOME YOU™ THE RESEARCH • What good looks like • Focus on effective ROI • 88 careers websites • Collaboration with Clinch & Phenom People • Year 1 baseline
  11. 11. 11WE BECOME YOU™ SCORING
  12. 12. 12WE BECOME YOU™ THE RESULTS • 51% of sites provide a below-average candidate experience, with many having long application processes. • Few sites offer enhanced functionalities, i.e., smart search (incremental, semantic, location-based, search within a search) content personalization or access to genuine talent communities.
  13. 13. 13WE BECOME YOU™ EXPERIENCE • Navigation & user journey • Segmentation & personalization (content or jobs) • Smart search and the application process • Talent communities, social integration and events 62%AVERAGE SCORE TOP TIP Use abandonment rates as a baseline and to spot problem areas
  14. 14. 14WE BECOME YOU™ Cielo, Inc. GOOD PRACTICE: WELLSTAR Smart and mobile first Social integrated Super rich content Functional widgets Communities and events A consumer-grade website plus a powerful new ATS drives increased reach, experience and reputation for WellStar. Digital campaign volume nearly doubled in December compared to prior monthly averages. +2 MINUTES average time on site +20% increase in apply clicks +5 LEADS per open role
  15. 15. 15WE BECOME YOU™ GOOD PRACTICE: THERMO FISHER
  16. 16. 16WE BECOME YOU™ PERFORMANCE • Technical performance • Mobile experience • Jobs and content search performance 82%AVERAGE SCORE TOP TIP Focus on audience needs, such as limited access to desktop computer for certain role types.
  17. 17. 17WE BECOME YOU™ Cielo, Inc. HUAWEI AND KEYSIGHT CAREERS
  18. 18. 18WE BECOME YOU™ CONTENT • EVP clarity and what’s in it for me • Content relevance -- geo, functional & state • Authenticity and quality 70%AVERAGE SCORE TOP TIP Ask for qualitative feedback: Did users find the content useful/inspirational?
  19. 19. 19WE BECOME YOU™ CONTENT - EY
  20. 20. 20WE BECOME YOU™ GOOD PRACTICE: FONTEM 16.9% Returning visitors 0 to 2,000+ Visitors since launch 1m 27s Average dwell time Smart and mobile first Inspiring content for change Personal tone Rich content Talent communities
  21. 21. 21WE BECOME YOU™ ENGAGEMENT • Social media & review sites • Resources & events • Chatbots 57%AVERAGE SCORE TOP TIP Integrate careers site into ecosystem, like review sites or social channels to deepen connectivity with talent.
  22. 22. 22WE BECOME YOU™ KEY INSIGHTS • Listen to your audience • Personalise the experience • Engage more
  23. 23. 23WE BECOME YOU™ B e s p o k e I m m e r s i v e S i t e s  Bespoke immersive careers sites  Customize site with high-end design  For those who want something different and can afford it P r e m i u m S m a r t S A A S S i t e  Consumer grade experience on a global level  Ideal for best-in- class, market leaders M i d M a r k e t S m a r t S A A S S i t e  Mid market Smart Website  Ideal for those seeking sustainable resourcing through CRM and latest tech M i c r o s i t e s  Bespoke, lite brochure career sites  Ideals for those who don’t need/ want CRM or limited budget L a n d i n g P a g e s  Agile, cost- effective landing pages  Ideal for short- term campaigns or specific talent segments RANGE OF OPTIONS From basic to comprehensive
  24. 24. 24WE BECOME YOU™ SMART SITE - MID MARKET • Fast to implement, mid-market recruitment marketing automation • Licensed-based, career marketing site • CRM, CMS, content management, social optimisation, marketing automation and talent communities • Increased inbound conversion, improved candidate engagement & satisfaction ‘out of the box”
  25. 25. 25WE BECOME YOU™ CMS & Market Internal Mobility & Referral Hiring Manager Dashboard Intelligent Career Site Talent Pipeline
  26. 26. 26WE BECOME YOU™ CIELO WHITEPAPER: AROUND THE WORLD IN 80 CAREERS SITES

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