Networking is important for building relationships and generating business opportunities. It involves using both formal and informal connections to access services, skills, contacts and knowledge. While some people avoid networking due to social awkwardness or unclear benefits, building a network increases social currency, industry relevance, and the ability to help others succeed. The keys to successful networking include being genuine, helpful, thankful and patient in building relationships over time through in-person events and online platforms like LinkedIn. Proper conversation skills like open-ended questions and active listening help make connections, while following up and staying in touch are important for managing relationships.