workshop provided for the Million Dollar Women Summit , that took place in NYC on April 5-6 2018. #WomenWhoDare

1. Fundraising Workshop
Shai Goldman @shaig
Jeremy Shure @jeremyshure
April 6, 2018

2. Round Sizes
• Pre-Seed
– $250K to $750K
– Pre-Product to Product
• Seed
– $2M to $3M
– Product live to traction
• Series A
– $5M to $10M
– traction

4. Sales Process
• Qualifying
– Location
– Stage
– Sector
– Fund Size
– Fund Vintage / Capacity
– Investment Pace
– Partner
– Competitive Investments

5. Networks
• Bank
• Lawyer
• Accountant
• Temp CFO
• Advisors / Mentors
• Co-Working
• Accelerator
• Other Founders

6. Staging
• Qualify all of your prospects
– Identify the 30 investors that are the BEST fit
– Get 5 meetings and see how it goes
– Going well, add another 10 meetings immediately
• Decide a specific 3 month timeframe to raise
– Avoid July/Aug and Dec
– Sept to Nov
– Jan to March
– March to June
• Get comfortable with a “NO”

7. Knowing When to Shift Gears
• Too early
• Market is too small
• Questions about the team
• Raising too much
• Raising too little
• Valuation is too high
• 5 to 10 firms that are fit, pass

8. Use These Tools
• Funds below $200M in size
https://docs.google.com/spreadsheets/d/1ebGZ6-
ivf_3woBGC4Kz_3217DhjGsefoRu_5iP3nuFQ/edit#gid=0
• VC database - https://signal.nfx.com/login
• VC finder - http://beta.spreadshare.co/table/122
• Crunchbase
• AngelList
• Pipedrive / Asana / Trello / Airtable

9. https://angel.co/valuations
Seed Valuations NYC

11. Find A Lead!!!
Firms who lead
(price) $2M+ seed
rounds with a
$750K+ check
• Accel
• Bloomberg Beta
• Boldstart Ventures
• Bowery Capital
• Brand Foundry
• Canaan Partners
• Collaborative Fund
• Corigin Ventures
• Eniac Ventures
• ff Venture Capital
• First Round Capital
• Flybridge
• Genecast Ventures
• Greycroft
• Homebrew
• IA Ventures
• KEC Ventures
• Lerer Hippeau Ventures
• Compound Ventures
• Primary Ventures
• Resolute Ventures
• Scout Ventures
• True Ventures
• Two Sigma Ventures
• Union Square Ventures

12. Pre-Seed Investors
Those that actively participate
in pre-launch startups based in
NYC, where round sizes are
typically $250K to $750K
Accelaprise
Afore
BoldStart
Bowery
Box Group
Brainchild
Brooklyn Bridge
Bullish
Corigin Ventures
Coventure
Eniac
ffvc
First Round Capital
Flybridge
Great Oaks
Homebrew
Hustle Fund
IA Ventures
Lakehouse
Lattice
LDV Capital
Lerer Hippeau
Max Ventures
MetaProp
NextGen Venture
NextView
Nomo Ventures
Notation
Precursor
Red & Blue VC
Rough Draft
Scout Ventures
Social Starts
SoGal Ventures
SOSV
Story Ventures
TechNexus
TechStars
Terrapin Bale VC
Third Kind
TJNS
X Factor

13. Seed / A in NY, < $1M, ‘17/’18
all investor types

14. Seed / A in NY , < $5M, ‘17/’18
VCs only

15. Most Active Accelerators ‘16/’17

16. Thank you.