This document provides tips and resources for finding influencers and building contact lists online. It discusses using search engines beyond Google to find blogs, videos, photos and forums. It also discusses building taxonomy of a brand and building an influencer list by starting with existing lists, finding who bloggers link to and comment on. Additional tips include using Boolean search operators and searching within sites. The document also provides examples of blog and social media topics that could be relevant audiences.

1. Search Skills & Finding Influencers Leah Jones Emerging Media

2. “We found an awesome deal with Omaha Steaks and ordered it. Well once it was all unpacked, with nothing else to do with the dry ice I just put it in the sink. Little did I know it would result in so much fun!”

3. Can’t I just Google it?

4. Search Engines Beyond Google Blogs http://blogsearch.google.com http://blogpulse.com http://icerocket.com Twitter http://search.twitter.com http://wefollow.com Forums http://boardreader.com http://omgili.com Video www.youtube.com www.vimeo.com www.blinkx.com Photo www.flickr.com www.picasa.com www.twitpic.com

5. Organizational Taxonomy: What people on the inside call the brand and how they talk about the brand. Official marketing language and proper names. Natural Taxonomy: What customers say about the brand. Nicknames, unofficial uses for product, misspellings.

6. Building a Taxonomy Brand name and nicknames Parent company Spokesperson and public figures (CEO, CMO) Misspellings Campaign titles Tag lines and slogans Competitors, detractors Event names and hashtags Twitter names Links and URLs to all web sites

7. Math With Words – Boolean Search OR NOT Chicago OR Daley Chicago NOT Daley AND Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)

8. Additional tips for search Quotes “around a phrase of two” or more words will search for an exact phrase Most search engines offer Advanced Search where you can search by date or specific sites Find inbound links by searching Link:www.oco.com Search within one site only Key word site:www.oco.com

9. http://www.flickr.com/photos/oberazzi/318947873/

10. Chicago and LA Mental Illness Being a dad at 50 Classic Hollywood Classic TV Theater Oscars Round-Ups Jewish Holidays NICU Car Reviews WILCO and Jeff Tweedy Bloggers Aren’t Single Issue People

11. Building a Influencer List Start with the list someone already made “top 25 _____ bloggers” “top _______ to follow” AND twitter Find one blogger and see who she’s linking to in her blogroll and who is commenting on her blog Use Listorious.com to find people by topic on twitter Give yourself enough time (one hour per 5 quality names) Does he tell you how and if he wants to be contacted by marketers?

12. Building a Contact List Real Name Nickname Blog Title Link to blog Link to relevant post or posts Link to disclosure or “how to work with me” Email or link to contact form Number of blog subscribers Traffic according to Quantcast, Compete or Alexa Twitter username Followers, following, #lists, activity Facebook page Friends, fans, activity Notes Why this blogger?

13. http://www.flickr.com/photos/oberazzi/318947873/

14. Workshopping Your Programs What are you doing now? What are you talking about? Who is your potential audience and what are they talking about online? Where is your audience online? What is something fun or unexpected you can do?

15. Leah Jones Account Director, Olson PR (Dig) Emerging Media Founder – Natiiv Arts & Media Co-Founder TBD Minyan leah@natiiv.com | @chicagoleah