It’s easy to let marketing slip simply out of a lack of time. This doesn’t mean that you can’t market your practice. You just have to become more efficient. Prioritize What is the most important thing your practice needs? Attracting new patients? Getting more referrals? Define your goals, then choose tactics to help you achieve them. Example: A practice wants to increase the number of new patients from referrals by friends and family. Our patients are happy and likely to refer, so we need to leverage that into more new patients. Plan Out Tactics You need a plan to help you stay consistent. Then, figure out how that plan fits into your daily work. Without a clear plan, you may spend much more time on marketing, so it will save time in the long run. Example: Make it easy for patients to refer via a Facebook campaign and a landing page on our website. We’ll collect patient stories and share on our Facebook page and track new patients related to the campaign. Delegate Responsibilities Delegate tasks where you can to ensure that everything gets done on time. Example: Nurses find patients to participate. Front desk staff collects the information. I post the information to Facebook and create the landing page. The practice manager attributes patients to the campaign. Use Automation Automation allows you to set up and schedule content ahead of time. You can find automation tools for several different platforms, including social media, blog posts, and email marketing. Example: Schedule out Facebook posts. Schedule content updates on our website. Use electronic surveys to quickly collect information from patients. Social Media - Pre-planned events and any information that isn’t time-sensitive can be scheduled ahead of time. Most social media management services are free and will save you the trouble of logging into each account. Hootsuite and Buffer are popular, but research and test to see what works best for you. Blog Posts/News Updates - Most blog sites like Wordpress allow you to schedule posts in advance. Just be sure to keep a schedule of posts so you can stay on track. Email Marketing - A service like Constant Contact or MailChimp allows you to set up content and send to a group of contacts exactly when you want. No need to manually send out each one. Use a HIPAA-compliant service to protect patients. Evaluate Progress & Focus on What Works Over time, you should be able tell what is working for you and eliminate what isn’t. Frequently review your results so you aren’t wasting time on something that isn’t helping. Example: Review the number of patients that credit their visit to referrals. Has that number increased, or remained steady? The answer will inform our strategy moving forward. The key to making your practice’s marketing more efficient and effective is having a plan, sticking to it, and cutting out unnecessary steps.

1. 1
How to Market Your Practice
More Efficiently and Effectively
PATIENTS + PATHOLOGIES + PROCEDURES
1

2. Presenter
Michael Roberts
Marketing Director, Mudbug Media
P3 Inbound
Patients + Pathologies + Procedures
P3 Inbound

3. People Are Busy - Especially Dr. Smith
It’s easy to let marketing fall to the wayside
simply out of a lack of time to get things done.

4. 5-Step Cycle To Marketing Your Practice
Prioritize
Your Efforts
Create
A Solid Plan
Delegate
Responsibilities
Automate
Processes
Evaluate
Your Process
& Refine
1 2 3 4 5

5. Prioritize
Your Efforts
1
Whatare
your marketing needs?

6. Dr. Smith Needs More Referrals
!!!
REFERRALS
from
FRIENDS
& FAMILY
It is important to know what Dr. Smith’s business
need is, that way, he can pick out the right tactic
for EXAMPLE ---
PRIORITIZE

7. Plan Out
The Tactics
2
S
aves you time in the long ru
n

8. Add a referral page
to your website
WAYS YOU CAN
PLAN OUT TACTICS
Hand out info to patients
at your desk
Run a Facebook campaign
1
2
3
REFER A FRIEND
Subject:
Name:
Email:
Phone:
Questions/
Comments:
Dr. Smith Plans to Add A Referral Page To His Website
PLAN

9. Delegate
Responsibilities
3
Hel
ps ensure things get do
ne

10. Dr. Smith Asks His Staff to Help Out
nursescan ask
patients
if they would be
interested
in participating
Help?
FRONT DESK
EMPLOYEES
INFORMATION
CAN HELP COLLECT
or
DELEGATE

11. Use Automation
When Possible
4 W
ill save you time

12. Automation allows me
to set up what I need
ahead of time and schedule
when it will go out.
Dr. Smith Adds An Electronic Survey To Website
TAKE
SURVEY
Schedule out
Facebook Posts
WAYS YOU CAN
USE AUTOMATION
Schedule updates to
content on website
Use electronic surveys
1
2
3
AUTOMATE

13. Social Media
Many practices find that health tips &
info resonates with their social media
followers. In many cases, this content is
not time-sensitive, so you can schedule it ahead
of time if you have the content ready.
AUTOMATE

14. YOU CAN
SCHEDULE
BLOG POSTS
Blog Posts /News Updates
Most blog sites like Wordpress
allow you to schedule out posts
ahead of time.
AUTOMATE

15. Email Marketing
You can set up your email messages
and newsletters, and set them to go
out to a particular group of contacts
exactly when you want. No need to
manually send out each one.
AUTOMATE

16. Frequently view your results
Evaluation
Progress and Focus
on What Works
5

17. Dr. Smith Identifies What Works
SPECIFIC
EVALUATE
What is the # of patients
who attribute their visit
specifically to referrals?

18. Have a plan, stick to it, and cut out
unnecessary steps wherever you can.
Dr. Smith’s 5 Step Process Was A Success!
Prioritize
Your Efforts
Create
A Solid Plan
Delegate
Responsibilities
Automate
Processes
Evaluate
Your Process
& Refine
1 2 3 4 5

19. info@p3inbound.com
p3inbound.com
Questions?
1