Blogging with fresh content can increase SEO, attract new patients, and engage your existing ones for more re-care visits. In this presentation, we will share our best tips for creating and maintaining a blog that will engage your audience.
How to Acquire and Engage Patients With Social MediaPatientPop
This document provides guidance on using social media to acquire and engage patients. It recommends establishing a social media presence on key platforms to increase online visibility and brand reputation. Consistent posting of original, visually-appealing content that educates patients and positions the practice as a thought leader can help drive traffic to the practice website and increase new patient growth. Case studies show how social media packages from PatientPop helped two medical practices significantly increase key metrics like new patients, appointments, and website conversions.
It's important for healthcare communicators to understand how to write for social media. This presentation reviews how to be respectful of patients within our writing, regulatory considerations, how to approach content topics and mix, as well as specifics on writing an effective post and how visuals complement copy. This presentation is focused on writing for social media and does not cover community management, adverse events/reporting or paid social media.
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
ROI of Social Media Strategies, 5 Steps to SuccessTherese Lockemy
This document outlines five key steps for measuring the return on investment (ROI) of social media strategies for healthcare organizations: 1) decide on key performance indicators, 2) set goals for those indicators, 3) evaluate effective content types, 4) use tools to track results, and 5) report data to stakeholders. It then provides case studies of social media campaigns conducted by Cleveland Clinic and Johns Hopkins Medicine to increase brand awareness and patient acquisition.
This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!
5 Rules for Avoiding Boring Hospital Web Content Ahava Leibtag
The document provides 5 rules for hospitals to avoid boring content on their websites that may put patients to sleep. The rules are: 1) focus content on what patients really care about, like their diagnosis, treatment plan, and costs; 2) be truthful about the hospital's strengths and weaknesses; 3) create guides that explain what to expect for procedures and visits; 4) use multiple media like videos and testimonials; and 5) analyze user behavior to remove unhelpful content and provide what patients want. Following these rules can help engage patients and other visitors with useful information tailored to their needs and interests.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
Plan Your Content Strategy Before Your Social MediaAhava Leibtag
This document discusses the importance of planning a content strategy before developing a social media strategy. It defines key terms like content, content formats, and content delivery tools. An effective content strategy addresses external messaging by answering 5 essential questions, establishes an internal workflow, and plans the technological delivery of content. It also emphasizes the importance of understanding audiences, branding, and creating messaging architectures. Finally, it discusses how content strategies can support better patient experiences through strategic conversations and testing.
How to Acquire and Engage Patients With Social MediaPatientPop
This document provides guidance on using social media to acquire and engage patients. It recommends establishing a social media presence on key platforms to increase online visibility and brand reputation. Consistent posting of original, visually-appealing content that educates patients and positions the practice as a thought leader can help drive traffic to the practice website and increase new patient growth. Case studies show how social media packages from PatientPop helped two medical practices significantly increase key metrics like new patients, appointments, and website conversions.
It's important for healthcare communicators to understand how to write for social media. This presentation reviews how to be respectful of patients within our writing, regulatory considerations, how to approach content topics and mix, as well as specifics on writing an effective post and how visuals complement copy. This presentation is focused on writing for social media and does not cover community management, adverse events/reporting or paid social media.
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
ROI of Social Media Strategies, 5 Steps to SuccessTherese Lockemy
This document outlines five key steps for measuring the return on investment (ROI) of social media strategies for healthcare organizations: 1) decide on key performance indicators, 2) set goals for those indicators, 3) evaluate effective content types, 4) use tools to track results, and 5) report data to stakeholders. It then provides case studies of social media campaigns conducted by Cleveland Clinic and Johns Hopkins Medicine to increase brand awareness and patient acquisition.
This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!
5 Rules for Avoiding Boring Hospital Web Content Ahava Leibtag
The document provides 5 rules for hospitals to avoid boring content on their websites that may put patients to sleep. The rules are: 1) focus content on what patients really care about, like their diagnosis, treatment plan, and costs; 2) be truthful about the hospital's strengths and weaknesses; 3) create guides that explain what to expect for procedures and visits; 4) use multiple media like videos and testimonials; and 5) analyze user behavior to remove unhelpful content and provide what patients want. Following these rules can help engage patients and other visitors with useful information tailored to their needs and interests.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
Plan Your Content Strategy Before Your Social MediaAhava Leibtag
This document discusses the importance of planning a content strategy before developing a social media strategy. It defines key terms like content, content formats, and content delivery tools. An effective content strategy addresses external messaging by answering 5 essential questions, establishes an internal workflow, and plans the technological delivery of content. It also emphasizes the importance of understanding audiences, branding, and creating messaging architectures. Finally, it discusses how content strategies can support better patient experiences through strategic conversations and testing.
How to Get the Most Out of Your Orthopaedic Practice Marketing BudgetP3 Practice Marketing
How orthopaedic practices can optimize their marketing methods to get the best return on investment. We look at the overall strategy behind marketing an orthopaedic practice and then dive into the specific tactics practices should use to evaluate the effectiveness of their marketing.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
The New Role of Social Media in Home Healthcare RecruitingHireology
Social media is becoming an important tool for home healthcare recruiters to find candidates. It allows recruiters to quickly reach billions of potential applicants across different demographics. Its use for healthcare job searching has nearly doubled in the past five years. Recruiters should develop a social media strategy that includes maintaining a presence on platforms like LinkedIn, Facebook, and Twitter and using hashtags to target relevant conversations. An applicant tracking system can help recruiters stay organized and measure the effectiveness of different recruitment channels.
The document outlines a communication strategy proposed by Rashi Sharma and Parul Bhatia for the brand MedCare. It involves redefining medical care through six pillars of support and leveraging social media. Key aspects of the strategy include hosting MedCare Talks sessions on health topics, promoting them on social media and measuring engagement. Performance will be tracked using metrics like website traffic, social media followers and responses to blogs and the mobile app.
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...Marie Ennis-O'Connor
Over a third of clinical trials fail to meet enrollment targets, and more than 10% do not enroll any patients. Social media strategies that focus on raising awareness of health issues being studied, engaging potential participants, and informing them of the research's potential impact on their health appear to increase recruitment for clinical studies. The document discusses using social media platforms like Twitter to listen to patients, inform them about research, and engage them in the recruitment process. It prompts readers to consider how they can use social media to connect with patients and advance clinical research.
The document outlines Johns Hopkins Medicine's plan to scale and expand their social media presence across their distributed health system. Their approach focuses on 3 pillars: training and education to prepare employees on best practices; community, collaboration and support through centralized community management; and infrastructure including technology, processes and documentation. Their goals are to take a more strategic and cohesive approach across channels, empower social media users, and share knowledge and best practices through expanded training, resources and support.
This document provides an overview of social media best practices for the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA). It discusses objectives like increasing IFPMA's reach and influence on key channels to shape conversations around global health partnerships. It outlines the social media landscape, challenges, and how to develop an effective strategy including defining a brand voice and creating a content calendar. Metrics for measuring objectives like awareness, engagement, and advocacy are also presented. The document emphasizes the importance of planning, prioritizing, executing, measuring to effectively use social media.
This webinar discussed how patient engagement can provide a return on investment for medical practices. It defined patient engagement as activities like appointment reminders, online reviews, and post-visit follow up messages. Data was presented showing how practices that implemented reminders, improved their online presence, and regularly followed up with patients saw increases in appointments booked and reductions in no-shows. The webinar highlighted specific examples of practices that successfully utilized tools from Kareo, a cloud-based medical software company, to automate patient engagement activities and better connect with patients.
How to Keep Your Medical Staff Close and Your Referring Physicians Closer glcbaby
Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, GLC's Senior Vice President of Marketing & Client Services, co-presented ”How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan Health System. The presentation took place at the 2013 Association of American Medical Colleges Group Institutional Advancement conference in Hollywood, Florida.
Learn more about Univ. of Michigan Healthy System's Colleagues in Care custom magazine program: http://glcdelivers.com/our-work/university-of-michigan/
Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options.
From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient.
You will learn:
- How to succeed in POC: Creating campaigns that produce results
- Powerful examples of effective POC campaigns
- Important POC metrics
- Choosing a POC partner
- How to ensure promised services are delivered
Webinar - Direct to Patient Marketing in the Digital AgeSagittarius
Josh Whiten from Sagittarius Marketing gave a webinar on direct-to-patient marketing in the digital age. He discussed engaging with patients across their healthcare journey, from illness to wellness, through relevant digital content and multiple online channels in an integrated way. Whiten emphasized targeting patients based on their characteristics and needs at each stage. He provided examples of successful digital campaigns that led to increased website traffic, inquiries and positive health outcomes for organizations.
Social media can help physicians connect with patients, recruit for clinical trials, and stay up to date on research reports, but it requires defining goals and managing privacy, liability, and engagement issues to be effective. The document outlines different levels of engagement physicians' offices can take with social media and provides tips on content strategy, in-house vs outsourced management, and measuring success.
Title: Active Patient Engagement: mHealth as a Tool for Interaction
Description: In the second session, attendees will hear about how to develop an mHealth program, snapshots of mobile tools used to drive patient engagement and how to approach measuring the value of mHealth. The mobile tools discussed include mobile apps and devices, text messaging and patient portals.
Speakers: Chanin Wendling MBA
Objectives: Discuss the value of mHealth for patient engagement and how to define your program. Illustrate the use of mobile tools to influence patient behavior. Outline options for measuring success
Social media can help physicians engage with current and potential patients, recruit for clinical trials, and stay up to date on research reports when managed properly. The document outlines different levels of engagement physicians can have on social media, from just establishing a presence to regularly sharing content. It also provides guidance on content strategy, compliance, and measuring the success of social media efforts.
Physician Communication: Inform Strategy Through ResearchTherese Lockemy
This document summarizes the results of a physician marketing research study conducted by Johns Hopkins Medicine. A telephone survey was administered to 300 specialists across several states to understand their communication preferences. The results showed a preference for digital communications over print. E-newsletters and presentations by Johns Hopkins physicians were rated as highly valuable sources of information. Younger physicians preferred receiving case studies digitally and were more willing to provide their contact information. The findings are being used to refine Johns Hopkins' physician marketing strategies, such as increasing the use of e-blasts, videos, and social media like LinkedIn advertising.
Boost Your Medical Business in New York with These Simple Tips9 series
This document provides tips for boosting a medical business in New York, including establishing an LLC, creating a website, staying up-to-date on trends, implementing a patient referral program, using social media, and adopting a practice management system. It recommends setting up an LLC, adhering to naming guidelines, and obtaining an EIN to open a business bank account. Creating a high-quality website and mobile app is important to attract patients and stay relevant. Maintaining social media profiles and posting helpful content can help the business connect with patients and promote services. Integrating a practice management system with an EHR system streamlines operations and billing.
The document summarizes feedback from 65 participants of a National Graduate Induction Day event. It notes that 100 graduates attended and more responses are needed to get an accurate view of the data. It encourages completing the survey by March 20th to help interpret trends from the event, where graduates found their expectations were met and they better understand the company's direction, values, clients, strategy and feel confident living the values. Networking opportunities were also well received.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Today's healthcare marketing requires both offline and online strategies to meet the increasing number of engaged patients searching for healthcare information online. Websites must focus on user experience through responsive design, resource centers, clear information, and lead capture. Blogging on a healthcare provider's website can drive traffic and referrals. Social media, like Twitter, is also used by many physicians, while local directory listings remain important. An effective social media strategy involves consistency, engaging with others, adding value, and monitoring effectiveness. The key questions for healthcare marketers are whether they are providing readily available answers for patients and doing enough to market their facilities.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
How To Publish Medical Research Paper in Medical Science Journals?ARDA Conference
Carrying out innovative medical research, making groundbreaking findings, and having these findings published in a globally reputed medical journal for the world to take notice of, is a goal that all medical professionals, researchers, and educators pursue. Very few, however, successfully manage to have their research articles accepted and published by the top medical journals that they pursue. This blog offers crucial tips for success in the area of medical research article writing and publishing.
Read our blog to get more details
https://www.ardaconference.com/blog/how-to-publish-medical-research-paper/
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
How to Get the Most Out of Your Orthopaedic Practice Marketing BudgetP3 Practice Marketing
How orthopaedic practices can optimize their marketing methods to get the best return on investment. We look at the overall strategy behind marketing an orthopaedic practice and then dive into the specific tactics practices should use to evaluate the effectiveness of their marketing.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
The New Role of Social Media in Home Healthcare RecruitingHireology
Social media is becoming an important tool for home healthcare recruiters to find candidates. It allows recruiters to quickly reach billions of potential applicants across different demographics. Its use for healthcare job searching has nearly doubled in the past five years. Recruiters should develop a social media strategy that includes maintaining a presence on platforms like LinkedIn, Facebook, and Twitter and using hashtags to target relevant conversations. An applicant tracking system can help recruiters stay organized and measure the effectiveness of different recruitment channels.
The document outlines a communication strategy proposed by Rashi Sharma and Parul Bhatia for the brand MedCare. It involves redefining medical care through six pillars of support and leveraging social media. Key aspects of the strategy include hosting MedCare Talks sessions on health topics, promoting them on social media and measuring engagement. Performance will be tracked using metrics like website traffic, social media followers and responses to blogs and the mobile app.
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...Marie Ennis-O'Connor
Over a third of clinical trials fail to meet enrollment targets, and more than 10% do not enroll any patients. Social media strategies that focus on raising awareness of health issues being studied, engaging potential participants, and informing them of the research's potential impact on their health appear to increase recruitment for clinical studies. The document discusses using social media platforms like Twitter to listen to patients, inform them about research, and engage them in the recruitment process. It prompts readers to consider how they can use social media to connect with patients and advance clinical research.
The document outlines Johns Hopkins Medicine's plan to scale and expand their social media presence across their distributed health system. Their approach focuses on 3 pillars: training and education to prepare employees on best practices; community, collaboration and support through centralized community management; and infrastructure including technology, processes and documentation. Their goals are to take a more strategic and cohesive approach across channels, empower social media users, and share knowledge and best practices through expanded training, resources and support.
This document provides an overview of social media best practices for the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA). It discusses objectives like increasing IFPMA's reach and influence on key channels to shape conversations around global health partnerships. It outlines the social media landscape, challenges, and how to develop an effective strategy including defining a brand voice and creating a content calendar. Metrics for measuring objectives like awareness, engagement, and advocacy are also presented. The document emphasizes the importance of planning, prioritizing, executing, measuring to effectively use social media.
This webinar discussed how patient engagement can provide a return on investment for medical practices. It defined patient engagement as activities like appointment reminders, online reviews, and post-visit follow up messages. Data was presented showing how practices that implemented reminders, improved their online presence, and regularly followed up with patients saw increases in appointments booked and reductions in no-shows. The webinar highlighted specific examples of practices that successfully utilized tools from Kareo, a cloud-based medical software company, to automate patient engagement activities and better connect with patients.
How to Keep Your Medical Staff Close and Your Referring Physicians Closer glcbaby
Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, GLC's Senior Vice President of Marketing & Client Services, co-presented ”How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan Health System. The presentation took place at the 2013 Association of American Medical Colleges Group Institutional Advancement conference in Hollywood, Florida.
Learn more about Univ. of Michigan Healthy System's Colleagues in Care custom magazine program: http://glcdelivers.com/our-work/university-of-michigan/
Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options.
From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient.
You will learn:
- How to succeed in POC: Creating campaigns that produce results
- Powerful examples of effective POC campaigns
- Important POC metrics
- Choosing a POC partner
- How to ensure promised services are delivered
Webinar - Direct to Patient Marketing in the Digital AgeSagittarius
Josh Whiten from Sagittarius Marketing gave a webinar on direct-to-patient marketing in the digital age. He discussed engaging with patients across their healthcare journey, from illness to wellness, through relevant digital content and multiple online channels in an integrated way. Whiten emphasized targeting patients based on their characteristics and needs at each stage. He provided examples of successful digital campaigns that led to increased website traffic, inquiries and positive health outcomes for organizations.
Social media can help physicians connect with patients, recruit for clinical trials, and stay up to date on research reports, but it requires defining goals and managing privacy, liability, and engagement issues to be effective. The document outlines different levels of engagement physicians' offices can take with social media and provides tips on content strategy, in-house vs outsourced management, and measuring success.
Title: Active Patient Engagement: mHealth as a Tool for Interaction
Description: In the second session, attendees will hear about how to develop an mHealth program, snapshots of mobile tools used to drive patient engagement and how to approach measuring the value of mHealth. The mobile tools discussed include mobile apps and devices, text messaging and patient portals.
Speakers: Chanin Wendling MBA
Objectives: Discuss the value of mHealth for patient engagement and how to define your program. Illustrate the use of mobile tools to influence patient behavior. Outline options for measuring success
Social media can help physicians engage with current and potential patients, recruit for clinical trials, and stay up to date on research reports when managed properly. The document outlines different levels of engagement physicians can have on social media, from just establishing a presence to regularly sharing content. It also provides guidance on content strategy, compliance, and measuring the success of social media efforts.
Physician Communication: Inform Strategy Through ResearchTherese Lockemy
This document summarizes the results of a physician marketing research study conducted by Johns Hopkins Medicine. A telephone survey was administered to 300 specialists across several states to understand their communication preferences. The results showed a preference for digital communications over print. E-newsletters and presentations by Johns Hopkins physicians were rated as highly valuable sources of information. Younger physicians preferred receiving case studies digitally and were more willing to provide their contact information. The findings are being used to refine Johns Hopkins' physician marketing strategies, such as increasing the use of e-blasts, videos, and social media like LinkedIn advertising.
Boost Your Medical Business in New York with These Simple Tips9 series
This document provides tips for boosting a medical business in New York, including establishing an LLC, creating a website, staying up-to-date on trends, implementing a patient referral program, using social media, and adopting a practice management system. It recommends setting up an LLC, adhering to naming guidelines, and obtaining an EIN to open a business bank account. Creating a high-quality website and mobile app is important to attract patients and stay relevant. Maintaining social media profiles and posting helpful content can help the business connect with patients and promote services. Integrating a practice management system with an EHR system streamlines operations and billing.
The document summarizes feedback from 65 participants of a National Graduate Induction Day event. It notes that 100 graduates attended and more responses are needed to get an accurate view of the data. It encourages completing the survey by March 20th to help interpret trends from the event, where graduates found their expectations were met and they better understand the company's direction, values, clients, strategy and feel confident living the values. Networking opportunities were also well received.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Today's healthcare marketing requires both offline and online strategies to meet the increasing number of engaged patients searching for healthcare information online. Websites must focus on user experience through responsive design, resource centers, clear information, and lead capture. Blogging on a healthcare provider's website can drive traffic and referrals. Social media, like Twitter, is also used by many physicians, while local directory listings remain important. An effective social media strategy involves consistency, engaging with others, adding value, and monitoring effectiveness. The key questions for healthcare marketers are whether they are providing readily available answers for patients and doing enough to market their facilities.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
How To Publish Medical Research Paper in Medical Science Journals?ARDA Conference
Carrying out innovative medical research, making groundbreaking findings, and having these findings published in a globally reputed medical journal for the world to take notice of, is a goal that all medical professionals, researchers, and educators pursue. Very few, however, successfully manage to have their research articles accepted and published by the top medical journals that they pursue. This blog offers crucial tips for success in the area of medical research article writing and publishing.
Read our blog to get more details
https://www.ardaconference.com/blog/how-to-publish-medical-research-paper/
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
1. Company Description and Backgrounda. Weight Watchers was cr.docxmonicafrancis71118
1. Company Description and Background
a. Weight Watchers was created by Jean Nindetch in 1963 when she began to invite her friends and neighbors so that they can discuss their weight loss issues and how they could lose weight successfully. The basic concept of WW plan consisted of two components: the WW program and group support. Comprised of a food plan and an activity plan. WW eliminated counting calories by introducing a point system.
b. Targeted women 25 to 55
c. 2017 about 1 million members who attended 32,000 WW meetings around the world organized by more then 9,000 leaders who had successful lost weight using WW.
d. Record high revenue 2011 $1.8 billion, in 2012 a slight reduction occurred but beat all pre-2011 numbers, in 2013 is when business began take a turn for the worse.
e. December 2015, WW launched a SmartPoints system which was a scale for food management. It was introduced to work along with a new weight management program called “Beyond the Scale.” Even thought doctors and nutrition’s approved the program, then-CEO David Kirchhoff felt it wasn’t enough because the programs didn’t take into account social, environmental and behavioral factors that led members to fail at their weight loss journey. Shortly after in August 2013, CEO Kirchhoff resigned in order to “pursue other opportunities” which left WW struggling to adjust their business strategy in the Internet Age.
2. Problems Posed In The Case
a. CEO Jim Chambers resigned in September 2016 afterward a tumultuous year with stock prices dropping 54% that year alone and seven straight quarters of declining sales.
b. Next generation diet programs and online apps like MyFitnessPal and FitBit were providing the same services for free of charge. CEO Chambers admitted that “consumers have changed and that WW hadn’t kept the pace.”
c. As obesity levels increased worldwide, the market for weight loss products was growing exponentially, however, WW had to increase customer value and seek new target segments to fend off competitors from traditional rivalry’s like Nutrisystem, Slim Fast, Medifast, Jenny Craig and the Biggest Loser.
d. Emergence of fad diets
e. Decreased effectiveness of marketing and advertising programs
f. The need for developing new and innovative products and services that could be delivered online or via mobile apps
g. WW International faced stock price volatility because of rival weight management options such as the over-the-counter weight-loss drug Alli launched by GlaxoSmithKline in June 2006 and the development of Allergan’s Lap-Band device.
h. Worldwide Health Organization estimated 2.3 billion people to be overweight by 2015 and more than 700 million obese.
i. The development of effective weight-management methods i.e. pharmaceuticals, surgical options such as the Lap-Band.
3. Financial Analysis
a. In 2017, revenue was 1.3 billion and in 2018 revenue was up by 5.77% at 1.5 billion.
4. Strategic Options
a. During the dot-com era they creat.
Medical writing involves clearly communicating clinical and scientific data in written form for various audiences. A medical writer uses their understanding of science and medical subjects combined with strong writing skills to present information at an appropriate level for the target reader. There are many types of medical writing including scientific, regulatory, medico-marketing, consumer, social media, and e-learning. To be a successful medical writer requires qualities like attention to detail, strong research abilities, effective communication skills, and a willingness to continuously learn. Following a four step writing process of prewriting, drafting, revising, and refining can help medical writers produce error-free documents that meet readers' needs.
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
Engineering papers should be published in the best journals | United InnovatorsIFERP
Which engineering journal to submit to is a nagging question for any scientist or engineer considering publishing a peer-reviewed paper. Hopefully, the researcher has been thinking about the question (and possibly its answer) from the beginning. This is frequently a last-minute decision made after the manuscript has been nearly or entirely written. Visit https://www.iferp.in/blog/2022/08/13/best-journals-to-publish-papers-for-engineering/ for more information.
A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
Webinar with Tourism Solved: Your Downtime To-Do List for Attracting New Cust...WeTravel Inc.
Your downtime to-do list: Practical steps to maximize bookings today and attract new customers when travel returns.
With Covid-19 halting travel, this is a great time to re-look at your online strategy and find some easy/cheap ways you can improve your marketing strategy. WeTravel has teamed up with TourismSolved to share some tips you can do in your downtime to help maximize bookings and attract new customers when travel returns.
1) Google Analytics allows you to track website traffic and visitor behavior to understand what is effective. It is free to use but requires installing a code snippet.
2) Search engine optimization (SEO) involves optimizing website content and links to improve search engine rankings. Key aspects include keyword research, on-page optimization of content and titles, and off-page link building through quality, relevant links.
3) Regular measurement of analytics and search engine rankings is important to understand what strategies are working and how visitors are interacting with the website. The goal is providing a good user experience and relevant content, not just improving search engine results.
This document provides an overview of Carolyn Dean's dental marketing training presentation. The presentation covers the basics of online marketing including having a strong website, claiming your Google business listing, blogging regularly, using social media, monitoring online reviews, and search engine optimization. It emphasizes authenticity, understanding your ideal patient, setting goals, and consistency. Checklists are provided to help attendees self-assess their current marketing efforts.
This document provides guidance on how to plan and write effective B2B blog articles. It recommends doing homework by setting SMART goals, narrowing your target audience through buyer personas, choosing topics that answer specific questions, and establishing article guidelines. Following these steps will result in higher quality content that engages the right readers and converts more leads.
This document discusses strategies for healthcare companies to improve their web presence, content marketing, and social media engagement in 2017. It recommends that companies maintain an updated website, optimize content for searchability, and engage with customers on social media and LinkedIn groups. The document also stresses the importance of telling patient stories, maintaining a content calendar, tracking metrics like leads generated, and gaining CEO support for long-term marketing strategies.
Using Engagement Marketing to Build Trust and Generate Business for Your Dent...Dale "DataDale" Filhaber
The premise of marketing is remarkably simple: People buy from people they trust.
Effective marketing is all about creating that culture of trust and knowledge with your customers and prospects.
What makes people trust you?
Your marketing efforts need to build relationships that override basic features and price; your audience needs to feel that you are providing them with information and a service level they can’t get from anyone else.
With Engagement Marketing, you are creating that trust by
driving your interested audience towards these goals:
• Encouraging a dialogue with the individual to help them to make a purchase decision. An engaged customer is likely to become a loyal repeat customer.
• Cultivating the individual as an advocate of your thought leadership and market image. Advocates will recommend your products and services enthusiastically to their network of friends and business colleagues.
This program will explore different Engagement Marketing opportunities and provide actionable tips you can use to develop an Engagement Marketing Plan
My Favourite Film Essay Telegraph. Online assignment writing service.Danielle Richardson
The document discusses the health impacts of grilled versus fried foods, noting while fried foods are more delicious, frequent consumption can damage one's health due to high fat absorption. It acknowledges fried food in moderation is acceptable but recommends grilling more often for a healthier diet, as grilling allows food to be prepared without becoming saturated in oil and fat.
HRM-586 labor Relations
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Labor Relations Course Project
Guidelines | Course Project Topics | Grading Rubrics
Guidelines
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There is a written Course Project due at the end of Week 6. It should be 15–20 pages in length (excluding the cover and reference pages). Your work must be double spaced with 1-in. margins and should use one of the five approved style formats (APA or MLA are preferred). You may select one topic from the list below.
You should choose a labor relations topic that is of interest to you. This could be (a) an idea that comes out of one of the class case studies, (b) something you have wanted to investigate for a long time and have not had time for, (c) a labor relations issue that is pressing at work and needs a solution, or (d) a recommendation that you want to make to your organization's labor relations professionals or to your union.
Your paper should be organized in such a way that you integrate the following elements into your work.
· A clear thesis that consists of at least two main points
· An introduction section with a detailed background or history of the topic
· A literature review that incorporates research supporting your assertions on the topic
· A recommendation section in which you will explain what you have learned and how you propose to alter or amend the situation discussed
· A conclusion
Course Project Topics
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1. The Relation of Job Satisfaction to Union Involvement
2. Managing in a Union Environment
3. Should Labor Unions Be Expanded or Restricted?
4. Collective Bargaining and Contract Administration: Present and Future
5. The Future of Unions in the United States
6. Right-to-Work Laws: Where Are They Headed in the Future?
7. Labor Unions' Influence in the Political Arena
8. Written Employment Contracts: Are They Right for a Company?
9. White-Collar Unionism in the United States in the Next Decade: An Attempt to Predict its Future Size and Shape
10. Managerial Resistance to Unionism: How Deeply Rooted, How Widespread, and How Logical Is It?
11. An Evaluation of Organized Labor's Relationship With the Black Community
12. The Influence of Bill Clinton's Presidency on Organized Labor
13. Management's Replacement Worker Strategy After the Air Traffic Controller Strike: How Potent and How Fair a Weapon?
14. The Declining Incidence of Strikes in the United States and Some Possible Explanations
15. Mediation: An Assessment of its Potential Value
16. Technological Innovation as a Cause of Strikes
17. The Role of Violence in Strike and Lockout Situations
18. Legal Issues in the Private Arbitration Process
19. Effective Use of the Grievance Procedure for Settlement of Disputes
20. Trends in the Area of Management Prerogatives
21. Quality of Work-Life Programs: Are They Nothing More Than a Fad?
22. Plant Closedowns and WARN
23. Union Mergers: Problems and Opportunities
24. History of a Particular Labor Union With Which You Are Familiar
Grading Rubrics
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Content (60%)
Point.
College Essay Writers Block. Online assignment writing service.Erica Spivey
The advertisement uses pathos by giving the bluefin tuna the face of a panda to appeal to emotions. It aims to make people care more about the threatened bluefin tuna by associating it with the more familiar and beloved panda. The ad's rhetorical question implies the tuna deserves similar conservation efforts. Overall, the ad employs emotional appeals through visual imagery and wording to raise awareness of the bluefin tuna's plight and encourage support for its protection.
How to Successfully Attract Traffic - Miami HUG Meeting 01-21-15Jonathan Osorio
This document provides an agenda for a marketing user group meeting on attracting traffic. The agenda includes discussing content/inbound marketing, the buyer's journey, attracting traffic through blogging, and how to make blog posts more effective. The key points are that content should be targeted based on buyer personas and stages of the buyer's journey. An effective blog post has a clear purpose, hooks readers with the title and introduction, tells a story in a succinct manner, and achieves its goal without being longer than needed.
Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.
Using Google Analytics to Develop Content for the Customer JourneyAlli Berry
This document discusses using Google Analytics and other tools to develop content that supports customers throughout their journey. It provides an example customer journey map for car buying and recommends identifying where existing content falls in the awareness, consideration and purchase stages. It also suggests analyzing Google Analytics data on user demographics, interests, search terms and conversions to find opportunities to improve or add new content. Key questions are presented to help map out content strategies for different industries and customer journeys.
Similar to Blogging for Healthcare Providers: The Ultimate How-to Guide (20)
Michigan HealthTech Market Map 2024. Includes 7 categories: Policy Makers, Academic Innovation Centers, Digital Health Providers, Healthcare Providers, Payers / Insurance, Device Companies, Life Science Companies, Innovation Accelerators. Developed by the Michigan-Israel Business Accelerator
Hypertension and it's role of physiotherapy in it.Vishal kr Thakur
This particular slides consist of- what is hypertension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is summary of hypertension -
Hypertension, also known as high blood pressure, is a serious medical condition that occurs when blood pressure in the body's arteries is consistently too high. Blood pressure is the force of blood pushing against the walls of blood vessels as the heart pumps it. Hypertension can increase the risk of heart disease, brain disease, kidney disease, and premature death.
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPTblessyjannu21
Prepared by Prof. BLESSY THOMAS, VICE PRINCIPAL, FNCON, SPN.
Emphysema is a disease condition of respiratory system.
Emphysema is an abnormal permanent enlargement of the air spaces distal to terminal bronchioles, accompanied by destruction of their walls and without obvious fibrosis.
Emphysema of lung is defined as hyper inflation of the lung ais spaces due to obstruction of non respiratory bronchioles as due to loss of elasticity of alveoli.
It is a type of chronic obstructive
pulmonary disease.
It is a progressive disease of lungs.
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Sectional dentures for microstomia patients.pptxSatvikaPrasad
Microstomia, characterized by an abnormally small oral aperture, presents significant challenges in prosthodontic treatment, including limited access for examination, difficulties in impression making, and challenges with prosthesis insertion and removal. To manage these issues, customized impression techniques using sectional trays and elastomeric materials are employed. Prostheses may be designed in segments or with flexible materials to facilitate handling. Minimally invasive procedures and the use of digital technologies can enhance patient comfort. Education and training for patients on prosthesis care and maintenance are crucial for compliance. Regular follow-up and a multidisciplinary approach, involving collaboration with other specialists, ensure comprehensive care and improved quality of life for microstomia patients.
Fit to Fly PCR Covid Testing at our Clinic Near YouNX Healthcare
A Fit-to-Fly PCR Test is a crucial service for travelers needing to meet the entry requirements of various countries or airlines. This test involves a polymerase chain reaction (PCR) test for COVID-19, which is considered the gold standard for detecting active infections. At our travel clinic in Leeds, we offer fast and reliable Fit to Fly PCR testing, providing you with an official certificate verifying your negative COVID-19 status. Our process is designed for convenience and accuracy, with quick turnaround times to ensure you receive your results and certificate in time for your departure. Trust our professional and experienced medical team to help you travel safely and compliantly, giving you peace of mind for your journey.www.nxhealthcare.co.uk
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...DrDevTaneja1
Digital India will need a big trained army of Health Informatics educated & trained manpower in India.
Presently, generalist IT manpower does most of the work in the healthcare industry in India. Academic Health Informatics education is not readily available at school & health university level or IT education institutions in India.
We look into the evolution of health informatics and its applications in the healthcare industry.
HIMMS TIGER resources are available to assist Health Informatics education.
Indian Health universities, IT Education institutions, and the healthcare industry must proactively collaborate to start health informatics courses on a big scale. An advocacy push from various stakeholders is also needed for this goal.
Health informatics has huge employment potential and provides a big business opportunity for the healthcare industry. A big pool of trained health informatics manpower can lead to product & service innovations on a global scale in India.
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This particular slides consist of- what is hypotension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is the summary of hypotension:
Hypotension, or low blood pressure, is when the pressure of blood circulating in the body is lower than normal or expected. It's only a problem if it negatively impacts the body and causes symptoms. Normal blood pressure is usually between 90/60 mmHg and 120/80 mmHg, but pressures below 90/60 are generally considered hypotensive.
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2. Why Should I
Be Blogging?
● Businesses with blogs get 55% more
traffic on average
● Businesses that blog are 4x more likely
to be found on the web
● Businesses who prioritize blogging
experience a 13X increase in ROI
* Metrics courtesy of Hubspot
Blogging with fresh content can increase SEO,
attract new patients, and engage your existing
ones for more recare visits.
3. Increase Your
Search Ranking
Google and other search engines love
blogging because it can provide:
● Fresh, relevant content.
● Keyword targeting.
● Increased pages and a larger site.
● Increased backlinks.
4. Attract New
Potential Patients
● 71% of consumers start their search for
healthcare information online.1
● Patients might not be ready to find a
healthcare provider, but chances are
they’ve looked for information about a
health issue.
● When they do, they could come across
your blog and when they’re ready,
you’re top of mind.
1. Rock Health: Digital Health Consumer Adoption Survey 2015.
https://rockhealth.com/reports/digital-health-consumer-adoption-2015/
5. Engage Patients Along Their Journey
• Educate and increase awareness about
symptoms
• Help patients understand the solutions
• Give them a way to solve the problem
Awareness
Interest
Consideration
Action
6. Communicate
the Right Services
● What services do you want to be
known for?
● Generate qualified search traffic by
writing about services you offer,
rather than less qualified leads
responding to generalized content.
7. Look for Keyword Opportunities
Find out where there might be low competition, but a likely conversion.
[eyes]
[eye pain]
[cornea transplant doctor]
Number of Keywords
Searchvolume|cost
More ——————Competition——————Less
8. Respond to Local Demand
What are people in your location looking for? For
instance, people in Alaska are having different
health issues and needs than, say, Florida.
Possible examples (we’re surmising here…)
● SculpSure is popular in Los Angeles, with
multiple billboards advertising the service.
● Podiatry is popular in New York City, where
people spend much of their time walking.
● Athletic areas like Austin, TX are more
popular among orthopaedic surgeons.
9. Now...How to Blog!
● Be committed. Post regularly and consistently.
● Create an editorial calendar. After you brainstorm topics, fill in an editorial calendar
with article formats and titles. Editorial calendars can be as simple as a calendar with
post-its, an Excel spreadsheet, or a calendar software.
10. Pick a Targeted Topic
● Your response to relevant medical
issues in the news.
● What questions am I frequently asked?
● What are some products I can review?
● Roundup of FAQs
● Roundup of articles that your patients
would find interesting.
11. Suggested Formats
● Listicle
● FAQ
● How-to
● Personal essay
● Explaining health care issues in the news
Repurpose topics by using different formats.
For instance, a list post about ‘When You Should Consider Gastric Bypass Surgery’ could
become:
● FAQs: ‘What People Want to Know About Gastric Bypass Surgery’
● A how-to article: ‘How to Choose the Gastric Bypass Surgeon for You’
● Personal essay or op-ed: ‘Why I Love Seeing My Clients Get Their Lives Back After
Gastric Bypass Surgery’
○
12. Find Your Blog Voice: Speak to the Masses
• Strive for readability for the average
consumer.
• Make it easy to scan and digestible.
• Be yourself!
Newspapers 11th grade level
WebMD/Mayo Clinic 10th grade level
PP Content 9th grade level
Best selling authors 7-8th grade level
NIH recommendation for health
content
6th grade level
Ernest Hemingway 4th grade level
14. Structure to Perform
● Formatting basics
○ Title tags
○ Meta descriptions
● Content
○ Header tags
○ Answer questions
15. Structure to Perform
● Word count
○ Ask if you’ve covered:
■ Description
■ Context/history
■ Common questions
■ Pitfalls to avoid
■ Actionable tips
● Keyword density
○ Debate over ideal %
○ Ensure content sounds relatively
natural and avoid stuffing
16. Update to Optimize
● Expand on high-performing topics.
● Narrow the focus
● Balance topics. Aim for 80% of content focused
on patients, 20% about the business.
● Lead with visuals.
● Be consistent. Add new content with blogs that
are:
○ Topical
○ Timely (Seasonal, news driven)
○ Local (Link to relevant
events/resources/businesses in the area)
○ Personal (Provider expertise)
○ Stand out
17. Case Study:
Bluepoint Medical Associates
Since adding an active blog (with
PatientPop’s Grow Package) they’ve seen:
● 207% Increase in total appointments
● 186% Increase in new patients
● 21% Increase in SEO visitors
● 39% Increase in key phrases ranking in
top 5 positions on Google