Facebook Places allows businesses to leverage check-ins to provide discounts and engage customers. It can be used for event-specific check-in campaigns to turn fans into advocates. Businesses should claim their Place Page, merge it with their Facebook profile, and encourage check-ins by rewarding customers with deals and discounts.

1. How to Market Your Business UsingPresented by Andrew HsuPublishing 355

2. What is Facebook Places?Facebook’s location-based feature

3. Lets Facebook users checkin to places (eg. restaurants)

4. Lets users see where their friends are

5. Allows businesses to grow awareness and engage with customersWays to Use itDiscounts for CheckinsEg. 15% off at Betsey Johnson

6. 25% off at GapWays to Use itLeveraging Events Eg. “Play4Xmas” campaign, leveraging events in shopping malls for fans to win free games

7. Turn fans into advocates through news feedWays to Use itCreating Event-Specific PlacesEg. Sponsoring Sydney Bike Film Festival, and have participants checkin at each “Onitsuka Tiger Check In Points”

8. Attendees who checked in at 3 locations and answered a question on facebook page have chance to win a bike Ways to Use itDaily CheckinsEg. By placing wooden Facebook icons on campus, the University of Kentucky hoped that the news feed from student checkins would help with recruiting HS students

9. Campaign also targeted towards educating about online-privacy Ways to Use itFacebook Places Leader BoardsEg. Promoting UK tourism through leader board of various landmarks