MIM Strategy for networking events
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Events organized on Member Premises Gold Members Only By Iwona Sobolewska This document outlines plans for organizing networking events exclusively for gold members at member company premises. It provides details on preparing promotional materials, pre-event promotion through email and social media, guidelines for during the event using social media and gathering feedback, and post-event marketing. The goal is to drive more referrals for local companies and benefits both the host companies and attendees through networking and partnership opportunities.
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MIM Strategy for networking events
- 1. Events organized on Member Premises Gold Members Only By Iwona Sobolewska
- 3. Gold Member Signs up Sales Team Sale For Support Team Every member company should have a written proposal uploaded to Base. Referral Form Weekly meetings to stay on the same page
- 4. Gold Member Breakfast Morning Set Up • In Welcome Pack: confirmation form / referral sheet, • Events brochure to put up on the website and in a welcome pack • Welcome e-mail – template for events • Theme: Presentation, Factory tour, to be confirmed with the company • Keep it Regional: Birmingham, Black Country, East Midlands • More Referrals for local companies
- 5. For Sales Team Brochure with information outlining the benefits of hosting the networking event. Includes the information: What we do. Why we do it. What's in it for them.
- 6. Events Brochure Available as a Resource on Member Microsite & Information put up on the website Content: Benefits of attending the Networking Event Your Guide to Networking Events Prepare for the Networking Event & Do’s and Dont’s of networking This handouts should answer the following questions Who are the events for, Who will be attending the event, Why it is good to attend the networking events, How the attending company will benefit from the networking event, When are the Events, How they are organized. Where are the events organized.
- 7. Activate
- 8. Sponsor the Event Charity Information on the website why charity should get involved with sponsoring the event. Pre event promotion At the event Post event promotion
- 9. Pre-event Promotion Events Calendar sent on the regular basis to members. Six weeks before, schedule regular alerts Invitation e-mail to referrals and companies that hosting company wants to invite, leads, potential members
- 10. Pre-Event Preparation/Promotion Available on the event: Available on the event: Promotional material : Brochures, Event Calendar, Banners Delegate list with name and e-mail address Name Badges (for business cars) Print off the first page of the microsite for existing members MiM, MiY, MiL products to be purchased One week before: Reminder e-mail to people who booked the ticket on the Eventbrite Go through the list of attendees on Eventbrite Social media promotion Delegate List available to members
- 11. During the Event Use Social Media: Tweeter, Periscope, take photos, record videos Promote Future Events: calendar, leaflets Hand out the Event Feedback to host and to guests Sales and the Support team members to be present Ask host when wants to hold another networking event
- 12. After the event Feedback forms: gather data to improve, manage expectations, better preparation & organisation Post event marketing Put together clippings from the networking events Gather opinions Photos
- 13. What's in it for Us?
Editor's Notes
- Written proposal: support team will know what to do, what was offered in order to act accordingly Ask for referrals on a sales meeting Referral form together with the date for a breakfast meeting, if the member is interested sales team could set up a provisional date ( they will have a calendar with them as an APPlication or a separate Google calendar. Sales team should be on the same page with the support to agree on the date, they could look up the calendar and it should be easy and quick for them to tell when they could set update a breakfast morning) On a Monday meeting update sales team. The information should already be there on Base in a form of written proposal. Trello not really used after the initial set up process was complete. It is more used for personal organization.
- Welcome Call : prepare a template for networking, brochure Arranging Breakfast meeting : Updating white board, Excel sheet and Base, keep the events regional Regional : WHY? Because members around Midlands need to have it done locally to them. Also it is an opportunity to get a referrals from companies around the local areas.
- Brochure similar to the 7 steps of creating the perfect microsite.
- Prepare for the Networking Event the list of things that comment should take with them to the event the list of things we are going to provide for the company
- Having the events organized 12 months ahead gives us the time advantage, no last minute organisation (wasting time) Members who do not attend networking at the moment will be able to plan ahead
- Information should be on the website under each event. Charge £5 for a ticket all profits to go to the charity, Charging for the networking events will encourage more aware attendance,
- Delegate list : a source of leads for members and companies who have attended the event for the first time available to present members so they can prepare for the networking better Microsite : has a company profile which will help connect companies together especially the ones which are not members
- Event feedback: For future improvement on organizing the breakfast morning Future suggestions Take a notepad with you
- Post – Event Marketing: prepare videos and photos to promote future events Put those on the website Use in sales process Prepare testimonials Main purpose promote future events, create a buzz around the MiM Brand, Encourage new companies to join MiM, MiY, MiL