Allison C. Shields, president of Legal Ease Consulting, Inc., offers practice management and marketing services for lawyers, leveraging her 15 years of legal experience. The document details the importance of LinkedIn as a professional networking tool, emphasizing the need for well-crafted profiles and ethical considerations in communication and marketing. It also provides strategic tips for maximizing LinkedIn effectiveness for job searching and professional connections.

1. Allison C. Shields, Legal Ease Consulting, Inc.

2.  President, Legal Ease Consulting, Inc.
 Practice
Management, Productivity, Marketing
and Business Development for
Lawyers
 Services include individual
coaching, training, assessments &
surveys, and business and marketing
strategy
 Practicing lawyer for over 15 years
 Former law firm Administrative
Partner
 Co-author, LinkedIn in One Hour for
Lawyers, and Facebook in One Hour
for Lawyers, published by the
American Bar Association

3. What is LinkedIn and Why
Does It Matter?

4.  The “Professional
Network”
 Founded 2003
 200 million users as
of January 2013
 Business people
connecting with
business people

5. A tool that allows you to:
 Connect and re-connect
 Demonstrate your
expertise and interests
 Foster and accelerate
relationships
 Leverage: who knows
whom – six degrees of
separation

6.  160 million unique visitors
monthly
 74 million users in USA
 700,000 members in the
legal field
 >2 members join per second
 Executives from every
Fortune 500 company
 50% of users are business
decision makers

7. Ethics Considerations

8.  Communications about
Services
 Advertising
 Duties to Prospective Clients
 Unauthorized Practice of Law
 Confidentiality
 Direct Contact/Solicitation/
Disclaimers
 Specialization

13. Important: When someone interacts with
you on LinkedIn this is what they see first.
Be descriptive!

14.  Use all three
options
 Change default
names
 Change public
profile link

15.  Professional
 Engaging and
Inviting
 Consider using
same one you
use on other
networks for ease
of recognition

17.  Short Bio
 Use Keywords in your profile
◦ Words someone would use
to find you
◦ Language potential
employers use to describe
skills and experience they
seek

21.  New Rich media tool replaces old
Applications feature  On Edit Profile screen, find “Add
 Add media to Media” within the designated
Summary, Experience or Education sections – the square with the plus
sections sign

22.  Manage received recommendations
 Send recommendations
 Request recommendations
 Ethical issues

26.  Add Contacts
 Load up & look up
(Outlook)

27.  People You May
Know
 Who‟s Viewed Your
Profile?

28. Keyword
Location
Industry
Group
Relationship
Language

29.  Personalize your
invitations to
connect
 Don‟t use the
default invitation
 Give them a
reason to connect

30. *Continue the
conversation: thank
the person
for connecting

37. Be inspired by status
updates: correspond & fast
forward relationships!

38. Organized by:
• Area of practice
• Personal interests
• Alumni
• Charitable
• Other

40. Goal: take it off-
line „digital to
personal‟

42. If you‟re looking for a
job, click on the Jobs
Tab, then Find Jobs

44. On the “Search for
Jobs” page
More complete
profiles=easier to
find in search
More connections
= more „warm‟
introductions
Follow companies
you‟re interested
in; find out when
positions are
available

48. Refine your search by:
• Location
• Industry
• Relationship
• Company Size
• Fortune

53. Adjust your LinkedIn profile
settings from the toolbar on the
top right of your screen.

55. 1. Updates
2. Activities
3. Profile Views
4. Connections
5. Social and Partner
advertising

57. Contact Information:
Allison@LegalEaseConsulting.com
Phone: 631-642-0221
www.LawyerMeltdown.com
www.LegalEaseConsulting.com (blog)