SlideShare a Scribd company logo
REFRESHING
YOUR VIEW OF
YOUTUBE
DEREKSCOBIE@GOOGLE.COM
Derek Scobie You Tube @ Mediacom Engage 25 4-13
AUDIENCE
CREATORS
ADVERTISERS
THE YOUTUBE AUDIENCE
GEN C
CREATION CURATION CONNECTIONCOMMUNITY
WHAT THEY ARE WATCHING
Derek Scobie You Tube @ Mediacom Engage 25 4-13
THE YOUTUBE YOU THINK YOU KNOW
THE YOUTUBE YOU SAY YOU WANT
THE YOUTUBE YOU NEED TO ENGAGE
WITH
The YouTube you
think you know
Derek Scobie You Tube @ Mediacom Engage 25 4-13
THE YOUTUBE YOU THINK YOU
KNOW
AUTHENTIC
UNIQUE
UNPREDICTABLE
The YouTube you
say you want
Derek Scobie You Tube @ Mediacom Engage 25 4-13
THE YOUTUBE YOU SAY YOU
WANT
WELL-KNOWN
PROFESSIONAL
CONTROLLED
The YouTube you
need to engage with
Derek Scobie You Tube @ Mediacom Engage 25 4-13
THE YOUTUBE YOU NEED TO
ENGAGE WITH
ORIGINAL
CONSISTENT
COLLABORATIVE
How brands can
use all of YouTube
MAKING THE MOST OF YOUTUBE
Authentic
Branded content
Professional
VOD keystone
Original
Sponsorships
NEW OPPORTUNITIES FOR BRANDS
TO CONNECT
SCALE
SCALE
Audience & Topic Targeting
Prime Packs
Roadblock
NEW OPPORTUNITIES FOR BRANDS
TO CREATE
Make ads worth
watching
Derek Scobie You Tube @ Mediacom Engage 25 4-13
Be quick
or be dead
Derek Scobie You Tube @ Mediacom Engage 25 4-13
Think like a
creator
Derek Scobie You Tube @ Mediacom Engage 25 4-13
Collaborate &
co-create
Derek Scobie You Tube @ Mediacom Engage 25 4-13
THANK YOU

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Derek Scobie You Tube @ Mediacom Engage 25 4-13

Editor's Notes

  1. 1. Intro - Agency Rep - No Slides required2. Strategy - Kevin - YT Brand and top line of b2b narrative3. Hamish - Gen C 4. Derek - No slides, only videos 5. A pair from the sales team, those for that agency/plus buddy? Do the detail re planning/buying. Maybe even get an agency bod involved in a double act? Always nice.6. Intro person does a wrap up.
  2. 1. Intro - Agency Rep - No Slides required2. Strategy - Kevin - YT Brand and top line of b2b narrative3. Hamish - Gen C 4. Derek - No slides, only videos 5. A pair from the sales team, those for that agency/plus buddy? Do the detail re planning/buying. Maybe even get an agency bod involved in a double act? Always nice.6. Intro person does a wrap up.
  3. We call them “Gen C” because they thrive on the 4 Cs
  4. http://www.youtube.com/watch?internalcountrycode=GB&v=UrRUDS1xbNs
  5. http://www.youtube.com/watch?internalcountrycode=GB&v=2dDVcPyHMvk&feature=youtu.be
  6. http://www.youtube.com/watch?internalcountrycode=GB&v=loMGOdaGHhQ&feature=youtu.be
  7. http://www.youtube.com/watch?internalcountrycode=GB&v=TjK0m7T-h0o&feature=youtu.be
  8. Not easy to buy, loads of different formats and names, different price points.We’ve reduced these barriers to entry to make it much easier for you to buy YouTube from us.We’ve done lots of work to try and simplify all of this resulting in what I’m about to show you.
  9. Not easy to buy, loads of different formats and names, different price points.We’ve reduced these barriers to entry to make it much easier for you to buy YouTube from us.We’ve done lots of work to try and simplify all of this resulting in what I’m about to show you.