Derek Scobie You Tube @ Mediacom Engage 25 4-13

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Changing your view of YouTube

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Derek Scobie You Tube @ Mediacom Engage 25 4-13

  1. 1. REFRESHINGYOUR VIEW OFYOUTUBEDEREKSCOBIE@GOOGLE.COM
  2. 2. AUDIENCE
  3. 3. CREATORS
  4. 4. ADVERTISERS
  5. 5. THE YOUTUBE AUDIENCE
  6. 6. GEN C
  7. 7. CREATION CURATION CONNECTIONCOMMUNITY
  8. 8. WHAT THEY ARE WATCHING
  9. 9. THE YOUTUBE YOU THINK YOU KNOWTHE YOUTUBE YOU SAY YOU WANTTHE YOUTUBE YOU NEED TO ENGAGEWITH
  10. 10. The YouTube youthink you know
  11. 11. THE YOUTUBE YOU THINK YOUKNOWAUTHENTICUNIQUEUNPREDICTABLE
  12. 12. The YouTube yousay you want
  13. 13. THE YOUTUBE YOU SAY YOUWANTWELL-KNOWNPROFESSIONALCONTROLLED
  14. 14. The YouTube youneed to engage with
  15. 15. THE YOUTUBE YOU NEED TOENGAGE WITHORIGINALCONSISTENTCOLLABORATIVE
  16. 16. How brands canuse all of YouTube
  17. 17. MAKING THE MOST OF YOUTUBEAuthenticBranded contentProfessionalVOD keystoneOriginalSponsorships
  18. 18. NEW OPPORTUNITIES FOR BRANDSTO CONNECT
  19. 19. SCALE
  20. 20. SCALEAudience & Topic TargetingPrime PacksRoadblock
  21. 21. NEW OPPORTUNITIES FOR BRANDSTO CREATE
  22. 22. Make ads worthwatching
  23. 23. Be quickor be dead
  24. 24. Think like acreator
  25. 25. Collaborate &co-create
  26. 26. THANK YOU

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