1. Title Slide
I N T R O D U C E Y O U R S E L F & Y O U R P R O D U C T
Include visual of product and logo.
Who are you?
Why did you start your company?
Focus on hooking the audience and
deliver with high energy.
D E F I N E T H E “ B I G ” P R O B L E M Y O U ’ R E S O L V I N G
Limited text, include keywords of
problem you’re solving.
What problem are you solving?
Why should your audience care?
H O W I S Y O U R P R O D U C T S O L V I N G T H E
P R O B L E M ?
Visuals of the product and service.
How does your product solve the
problem you defined in Slide 2?
Keep it simple, your grandmother
should understand it.
V I S U A L I Z E Y O U R G R O W T H T O D A T E
Slide Layout Clear graph of historical traction and growth, pull out the
key metrics investors should remember. Use either
revenue growth, user growth or whatever key metric
proves your traction.
What’s been your traction up to this point?
Words of advice This slide is critical to keep the audience engaged.
5. Market Opportunity
H O W B I G I S T H E M A R K E T Y O U ’ R E T A C K L I N G ?
Show market size (and/or growth)
What is the market you’re tackling?
Is this is a growing market?
Investors love billion dollar markets
which are ripe for disruption.
6. Competitive Edge
W H A T I S Y O U R S E C R E T S A U C E ?
Slide Layout Pull out and visualize the key components that
differentiate your product.
What is the secret sauce driving growth behind
Don’t get too in the weeds discussing
competitors. Focus on your company. If there is
one obvious, “hundred pound gorilla” in the
space, make sure you clearly articulate “unlike x,
W H Y A R E Y O U T H E R I G H T T E A M T O W I N ?
Slide Layout Include headshots and bios of key team
members. Pull out impressive past
accomplishments (ie. Industry experience,
companies sold etc.)
Who are you?
Why are you a winning team?
Keep it picture and logo heavy, and text-
D E S C R I P T I O N O F F U N D R A I S E
Slide Layout Include your raise numbers.
How much are you raising? Seed, Series
A, etc.? What is the valuation (or terms if a
If you can show fundraising traction it goes
a long way.
9. Why Now?
W H Y S H O U L D I N V E S T O R S M A K E A B E T R I G H T N O W ?
Slide Layout Largely text – based highlighting key
Why is now the right time for your company
to raise and grow? Why is this space ripe
for disruption? Where will this get your
This is your time to make a call to action to
10. In Summary
H I T H O M E 3 K E Y P O I N T S O F Y O U R P I T C H
Slide Layout Largely text – based highlighting 3 key
What are the three key points you want
investors to remember?
Practice this conclusion ahead of time so
you nail this.