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3 Social Media Tactics for Businesses That Struggle With Social
Are you strugglingtoconnectwithyouraudience onsocial media?
Do youfeel like social mediawon’tworkforyourbusiness?
It’snot easyto put everybusinessonsocial media,butthe rightapproachcan helpeventhe most
difficultcasesreachtheircustomers.
Discoverthree waysanybusinesscanuse social media.
#1: Tell an Outside-the-BoxStory
 Look to ShoulderNiches
 Considernichesthatare relatedtoyourindustry
 Generate content ideasforyourbusiness
 Jot downyourindustry
 Addrelatedkeywordsandtopicsaroundyourindustrykeyword
 Findan ideayoucan researchfurther
 Craft a Unique Narrative
 Include the all-importantcall toaction
 Track the conversionrate of readerstosubscribersandleads
#2: Delivera Quick Call to Action Via Micro-content
 Appeal toa distractedaudience.
 Make the contentshort,keeptexttoa minimum, andbe sure toaccompanyit withvisuals.
 Alwaysinclude acall toaction
 Use UTM codesand shortenlinkstotrack eachcampaign
 Do thisin Google Analytics
#3: Connectin Real Time WithLive Video
 Holdlive Q&As
 Broadcast productlauncheslive
 Showcustomerswhatyourbusinesslookslikebehindcloseddoors.
Conclusion
Social mediamarketingrequires patience if you’retryingtogaintractionorganically.That’swhymany
businessownersandmarketerssupplementthose effortswithpaidsocial mediaadvertising.
There are several waystotestads ona small budgetbefore scalingup.The firstisto amplifyyourbest-
performingcontent.LookthroughyourGoogle Analyticsreportsandrunyour domainthrough
BuzzSumo.Setupcampaignsthat distribute the contentwiththe highestengagementandconversion
rates.

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3 social media tactics for businesses - Lavishka Technologies

  • 1. 3 Social Media Tactics for Businesses That Struggle With Social Are you strugglingtoconnectwithyouraudience onsocial media? Do youfeel like social mediawon’tworkforyourbusiness? It’snot easyto put everybusinessonsocial media,butthe rightapproachcan helpeventhe most difficultcasesreachtheircustomers. Discoverthree waysanybusinesscanuse social media. #1: Tell an Outside-the-BoxStory  Look to ShoulderNiches  Considernichesthatare relatedtoyourindustry  Generate content ideasforyourbusiness  Jot downyourindustry  Addrelatedkeywordsandtopicsaroundyourindustrykeyword  Findan ideayoucan researchfurther  Craft a Unique Narrative  Include the all-importantcall toaction  Track the conversionrate of readerstosubscribersandleads #2: Delivera Quick Call to Action Via Micro-content  Appeal toa distractedaudience.  Make the contentshort,keeptexttoa minimum, andbe sure toaccompanyit withvisuals.  Alwaysinclude acall toaction  Use UTM codesand shortenlinkstotrack eachcampaign  Do thisin Google Analytics #3: Connectin Real Time WithLive Video  Holdlive Q&As  Broadcast productlauncheslive  Showcustomerswhatyourbusinesslookslikebehindcloseddoors. Conclusion Social mediamarketingrequires patience if you’retryingtogaintractionorganically.That’swhymany businessownersandmarketerssupplementthose effortswithpaidsocial mediaadvertising. There are several waystotestads ona small budgetbefore scalingup.The firstisto amplifyyourbest- performingcontent.LookthroughyourGoogle Analyticsreportsandrunyour domainthrough
  • 2. BuzzSumo.Setupcampaignsthat distribute the contentwiththe highestengagementandconversion rates.