HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN

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BUILD DIGITAL BRAND
EXPERIENCE WITH
INTERICS IN-DIGITAL

HOW TO INFUSE
DIGITAL BRAND EXPERIENCE
IN UX DESIGN

© 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com
Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to
large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services.
Integrating branding, design, technology and marketing, we maximize impact, resource utilisation
and ROI.
Content
Strategy
Website
Design
Social
Media
Strategy
Brand Reputation
Management Lead Generation
Videos Content
marketing
and Advt.
Image
Advt.
DIGITAL BRAND
EXPERIENCE
BUSINESS
IMAPCT
ADVERTIZING

Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand
at all online touchpoints. These include websites, blogs, social media channels, apps etc.
Digital brand experience is the lasting impression that remains with the consumer after he/she
engages with your brand online. The brand, its values and its positioning form the strategic framework
for digital brand experiences.
© 2020 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com
HOW TO INFUSE DIGITAL BRAND EXPERIENCE
IN UX DESIGN

WHY IS DIGITAL BRAND
EXPERIENCE IMPORTANT?
WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?
A positive brand experience inspires trust and confidence and is often the differentiator when it comes to consumers choosing one brand
over another. Creating strong digital brand experiences is important because:
More customers are going digital:
Consumers prefer the discreet, no sales pressure, convenient method of online shopping, so businesses have to use digital platforms to
build the brand, promote products and interact with customers.

Digital channels reveal customer insights:
With tools like Google Analytics, marketers can examine metrics such as traffic, page views, average time on page, bounce rate, etc. and
use the insights to create a positive digital experience.
Digital brand experience enables brands to:
• Create empathy and connection
• Achieve better engagement
• Deliver wider reach
• Build trust
• Derive real-time feedback
WHY IS DIGITAL BRAND
EXPERIENCE IMPORTANT?

BENEFITS OF CREATING A
HOLISTIC DIGITAL BRAND
EXPERIENCE
BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND EXPERIENCE
It is vital to provide a holistic digital brand experience designed with synergy and well-thought-through content.
The goal should be to ensure a seamless experience for the customer; one that is relevant and meaningful at every stage of the journey.
Consistency in visuals and messaging is key, regardless of where, how or on which device the customer chooses to engage with you.
When constructing a holistic brand experience, every detail your customer encounters communicates something to him. It’s imperative that
every element must contribute to and enhance the bigger brand mission.

WHAT IS UX?
WHAT IS UX?
UX or User Experience is the process used to create the best possible experience for the customer. UX requires design knowledge as well as
soft skills such as empathy.
UX is a critical part of the customer's online experience because the ideal online customer journey is all about the ease with which a customer
can find, access, review or buy products and services.

UX DESIGN AND DIGITAL
BRAND EXPERIENCE
UX DESIGN AND DIGITAL BRAND EXPERIENCE
Positive user experiences facilitate positive brand experiences. For example, if a customer has a good user experience when he visits a brand's
website, it's sure to impact how he views the brand.
Similarly, fast and effective service from a sales portal will naturally contribute positively to the overall brand experience.
Brand consistency increases brand recognition and creates lasting customer relationships.

HOW CAN INTERICS HELP CREATE A
COHESIVE DIGITAL BRAND EXPERIENCE?
Interics is a top full-services design and digital marketing agency well-known as an experienced brand consultancy in India,
digital branding agency, graphic design agency, social media marketing agency, SEO agency, UX design agency and web
design agency in India. Our years of interdisciplinary experience in strategic brand consultancy empower us to offer you the
gamut of branding and digital marketing solutions that generate value and drive revenue for your brand.
IN-DIGITAL is Interics’ digital marketing agency in India that partners with businesses to deliver results and ROI. IN-
DIGITAL's approach is to provide a complete, holistic and integrated solution for building digital presence and brand
experience - with brand strategy at the core. A cohesive brand strategy combined with our experience of brand building and
brand management prevents brand confusion. /
Through a customised combination of Content Strategy for digital marketing, Social Media Strategy, SEO, Digital Advertising
and more, we ensure that no matter where potential customers see you online, they get a consistent brand message. This
helps to attract qualified leads and convert them into customers.

CONCLUSION
Research and industry experts have found that a positive user experience has a direct correlation to a positive brand
experience.
UX design fosters brand-to-customer relationships by working on usability, responsiveness, aesthetics, content and
interaction to satisfy the user's objective in a more efficient, enjoyable and relevant way. When UX design aligns the brand
personality and supports the brand message, it creates a positive digital brand experience that drives the client's business
objectives.
Talk to Interics IN-DIGITAL for your digital brand experience building. Our bespoke solutions, created with a mix of market
insight, business planning and design innovation, will help to craft engaging and positive digital brand experiences.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
Connect with us
020 4106 2614 | +91 8744819236
www.intericsdesigns.com | www.intericsdigital.com

HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN

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