SlideShare a Scribd company logo
DEVELOP FLEXIBLE AND RELEVANT COMMUNICATION
The internet is the only place without quarantine, and where you can 'meet' old and new customers
without any physical contact. Companies who had already begun to make use of the digital
marketplace have an advantage.
This is the time to concentrate on digital marketing to build and maintain brand awareness. Here are
some ways to do it without harming your reputation or appearing insensitive.
Create communication that
answers your customer's
doubts and fears regarding
your business.
Interics IN-DIGITAL is a full-services digital marketing agency in India that uses a variety
of proactive and reactive strategies to create a positive image for your brand.
Content Strategy for digital marketing, Social Media Strategy, Digital Advertising, Website Design –
whatever your brand needs for digital brand experience, brand reputation management or social
media marketing during these challenging times, Interics IN-DIGITAL can provide.
intericsdigital.com
Build messaging around
the need to follow Covid
protocol.
Strive to clear confusion
caused by inaccurate
rumours and myths.
Design interactive
campaigns to stay
connected & top of mind.
?
USE DIGITAL TO KICKSTART STRATEGIC BUSINESS DISCUSSIONS
Explore Facebook, LinkedIn and
Instagram Live to build connections
with your TG.
Collaborate with content
creators and key opinion leaders
to use Zoom and Google for
discussions, knowledge sharing
and awareness programmes.
ASSOCIATE WITH GOOD. DO GOOD.
ASSOCIATE
WITH GOOD.
DO GOOD.
Associate your brand
with positive stories to
maintain awareness and
build goodwill.
With microsites & social media
platforms, enjoy more reach
and visibility for your
charitable efforts.
Talk about any charity/CSR activities
you are involved with.
REVIEW. REVAMP. REFRESH.
If you don't have
a digital presence,
create one.
If you do, use the
‘slowdown’ to review it
and modernise it to
make it more relevant,
dynamic and impactful.
BRAND
AWARENESS
BRAND
AWARENESS
BRAND
AWARENESS
DURING THE
PANDEMIC
WITH DIGITAL
MARKETING.

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BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING

  • 1. DEVELOP FLEXIBLE AND RELEVANT COMMUNICATION The internet is the only place without quarantine, and where you can 'meet' old and new customers without any physical contact. Companies who had already begun to make use of the digital marketplace have an advantage. This is the time to concentrate on digital marketing to build and maintain brand awareness. Here are some ways to do it without harming your reputation or appearing insensitive. Create communication that answers your customer's doubts and fears regarding your business. Interics IN-DIGITAL is a full-services digital marketing agency in India that uses a variety of proactive and reactive strategies to create a positive image for your brand. Content Strategy for digital marketing, Social Media Strategy, Digital Advertising, Website Design – whatever your brand needs for digital brand experience, brand reputation management or social media marketing during these challenging times, Interics IN-DIGITAL can provide. intericsdigital.com Build messaging around the need to follow Covid protocol. Strive to clear confusion caused by inaccurate rumours and myths. Design interactive campaigns to stay connected & top of mind. ? USE DIGITAL TO KICKSTART STRATEGIC BUSINESS DISCUSSIONS Explore Facebook, LinkedIn and Instagram Live to build connections with your TG. Collaborate with content creators and key opinion leaders to use Zoom and Google for discussions, knowledge sharing and awareness programmes. ASSOCIATE WITH GOOD. DO GOOD. ASSOCIATE WITH GOOD. DO GOOD. Associate your brand with positive stories to maintain awareness and build goodwill. With microsites & social media platforms, enjoy more reach and visibility for your charitable efforts. Talk about any charity/CSR activities you are involved with. REVIEW. REVAMP. REFRESH. If you don't have a digital presence, create one. If you do, use the ‘slowdown’ to review it and modernise it to make it more relevant, dynamic and impactful. BRAND AWARENESS BRAND AWARENESS BRAND AWARENESS DURING THE PANDEMIC WITH DIGITAL MARKETING.