BUILDING THE BRAND STORY THROUGH WORKSPACES

© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
Pune | Mumbai | London
An ISO 9001:2008 Company

Pune | Mumbai | London
An ISO 9001:2008 Company
BUILDING THE
BRAND STORY
THROUGH
WORKSPACES

Technology
Centers
Customer
Experience
Workplaces
Factories
Retail
Domestic International
Socio-cultural
Experience
TECHNOLOGY &
EXPERIENCE
CENTERS
SPATIAL
BRANDING
EVENTS &
EXHIBITIONS
MUSEUMS &
PUBLIC SPACES

ABOUT BRAND STORYTELLING
ABOUT BRAND STORYTELLING
Brand storytelling is the buzzword in marketing today.
Whether it is digital marketing or advertising, today's marketers use brand storytelling to establish
relationships with customers.
Brand stories are a way of branding work environments by:
• Presenting a company's values and achievements
• Engaging customers with relevant, experiential design
• Building an emotional connect

ABOUT BRANDED WORK ENVIRONMENTS
ABOUT BRANDED WORK ENVIRONMENTS
A branded workspace functions as a storytelling platform for your brand.
It's a multi-faceted canvas to communicate your heritage and milestones, corporate values, vision for the
future, and any other aspects you want people to know about your brand.
Enlivening your space with branded, interactive and experiential elements also engages, motivates and
inspires
your workforce.
The goal for any brand-reflecting office is to make everyone — whether they are your employees or
customers — feel like they know your brand, understand your passion and personality, and relate with your
values and vision.
Corporate workspaces offer the spaces to tell your brand story across different areas. Different rooms or

Effective office branding can impact a company by:
Creating a sense of community: A branded workspace enhances employee understanding and adoption of
business objectives and company values, as well as improves employee wellbeing and retention.
WHY BRAND WORK
ENVIRONMENTS ?

Attracting & engaging customers: Effective office branding informs visitors about your business and your
brand. A bespoke office environment helps build confidence in your brand and your capabilities.
WHY BRAND WORK
ENVIRONMENTS ?

Building differentiation: Whether for new clients, existing staff or potential employees, your office is an
introduction to your brand and core values. It defines your brand personality and sets you apart.
WHY BRAND WORK
ENVIRONMENTS ?

Boosting creativity: Connects employees to their purpose by reminding them of the organization’s values and
their role in that journey. When employees feel valued and inspired, they do their best work.
WHY BRAND WORK
ENVIRONMENTS ?

IN-SPACES, a strategic division of Interics Designs Pvt. Ltd., starts with an in-depth brand study.
A brand study is a 'big picture' understanding of a company: how is it perceived by its TA; what is the buyer's journey;
what are its values, strengths and weaknesses.
A brand study will help to understand internal brand perceptions and customer brand experience. It will illuminate the right
project objectives, throw up concepts and themes for the narrative.
Armed with a thorough understanding of the brand, Interics IN-SPACES narrates your brand story and builds meaningful
experiences by following 5 basic steps.
BUILDING THE BRAND STORY IN
SPACE WITH IN-SPACES

BUILDING THE BRAND STORY IN SPACE
WITH IN-SPACES Finally, planning, executing and managing
the spatial branding with consideration for the
on-site constraints while maintaining sanctity of
the design system created.
Evolving a distinct language and character
based on the theme which builds an identity
for the brand in space. The elements in the
language derive from the brand's visual equity,
and serve to make the interiors engaging.
Enlivening the brand's philosophy and
values through multi-sensory Design
Developing a journey for the audience (chapter by
chapter) through the space and detailing each
touchpoint. We map relevant story-driven content to
each touchpoint, along with look and feel attributes,
to create experiences and evoke specific user
emotions.
Crafting a spatial brand
story/theme to unify the space
and guide brand-enriched content.
Interics’ years of experience, understanding and selection of production material, and minutely supervised execution and installation
on-site ensure successful and impactful outcomes.

CONCLUSION
Consult IN-SPACES for your spatial branding and corporate office branding needs. IN-SPACES is a part
of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in Brand
Strategy, Brand Image Building, Graphic Design and Environment Branding.
After decades in the business, IN-SPACES has proven expertise and considerable experience in office
branding, brand experience centers, tech centers and other space design. With environmental
graphic design, we execute projects to transform office buildings into physical manifestation of your brand
so when employees and visitors enter, they actually ‘step into’ your brand.
Using a blend of graphic design, interactive design, informative design and 3D design, the complete
package tells a story, extends and elevates the brand experience, and creates a ‘wow’ factor that is
distinct, impressive and inviting.
Check out IN-SPACES’s impressive portfolio on www. smartexhibitiondesign.com

+91 9373273322
www.intericsdesigns.com
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DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.

BUILDING THE BRAND STORY THROUGH WORKSPACES

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