Building a Strong Brand Identity: The Key to Business Success

Pune | Mumbai | London
An ISO 9001:2008 Company
www.intericsdesigns.com
© 2023 Interics Designs Pvt. Ltd | All rights reserved

© 2023 Interics Designs Pvt. Ltd | All rights reserved
BUILDING A
STRONG BRAND
IDENTITY:
THE KEY TO
BUSINESS SUCCESS
Pune | Mumbai | London
An ISO 9001:2008 Company

Creating a strong brand identity is NOT just about choosing a catchy name or a cool logo. It's
about understanding the needs and desires of your target audience and then communicating that
in a way that resonates with them. This is where Interics Designs comes into play by helping
you obtain a unique brand identity for your business.
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© 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
Supporting Start-ups & Growing Businesses
Build UNIQUE BRAND IDENTITY
A startup or a growing business might have entered the industry without a prospect of building
brand identity at the beginning. There might be various other priorities like shortage of budget,
more focus on the brand’s products and services, building sales strategies rather than its branding.
There comes a time when these emerging businesses grow and might feel the lack of branding in
their business to create a unique identity to sustain in the market. This can also happen when the
company is approached by big investors who want them to look more than just a business who are
trying to sell their products & services.
We at Interics Designs specialize in helping such fast growing businesses build a strong brand
identity. We offer a wide range of services, including identity design, website design, packaging
design, and marketing collaterals, all of which are tailored to meet the unique needs of each
client.

Our core strength of being multidisciplinary when added to our ability to understand the client's
business and their target audiences enables creating strategic plans. Our team closely works with
you to gain a deep understanding of the business goals, values, and target market. We also learn
about the brand’s competitors by analyzing their strategies, campaigns, communication message
and more along with the psychographic behavior of the target audience so that we are able to
deliver what the customers are looking for. This also helps in saving a lot of time, energy and
money.

Once our team has a clear understanding of your business needs, we begin
the branding process by creating a strategy plan for strengthening the
identity. A brand logo is like the foundation of the client's brand identity
and is used across all marketing materials, including the website, business
cards and brochures. Whether creating a new brand logo, or refreshing it
for being contemporary to consider or enhance the company’s values,
mission, as well as influence the target audience.
In addition to creating an appealing brand logo with a strong recall value,
we go deep in understanding the company’s mission, vision and values so
that the logo is designed with the same motive. This way we design logos
that would connect with the target audience

Websites are like the first communication between your brand and the
customer. If you have a creative yet ‘simple to explore’ website designed,
you can surely have a loyal customer base visiting your website frequently.
Well to deliver you with the same our well team work closely with your band
to build a professional and an user-friendly website. Our team works closely
to give you a website design that not only looks great but also effectively
communicates the message and value proposition to your target audience.

To further strengthen your brand identity we have built over the time,
Interics Designs also creates marketing materials such as brochures,
business cards, and social media graphics. These materials are designed to
be consistent with the client's overall branding and to effectively
communicate the client's message to their target audience.

Overall, Interics Designs - the best digital marketing agency provides a comprehensive branding
solution for your startups and emerging businesses. We understand their specific needs and goals,
which helps us to create a strong and vibrant brand identity that helps your businesses stand out in a
crowded marketplace.

INTERICS DESIGNS Helps Businesses
Maintain Their BRAND IDENTITY
We know firms who have been serving for years have a well established brand identity but we at
Interics Designs collectively help such brands maintain their identity as well as help the brand achieve
their objectives.
We understand that managing the brand identity of a certain business can be a complex and
challenging task. To ensure that the brand remains relevant and effective over time, we also provide
ongoing brand management services. Sometimes, brands which are well established in the market
might not require someone to build brand identity but might require services like visual brand
extension, brand architecture & system designs, designs for social media and many more.

INTERICS DESIGNS Helps Businesses
Maintain Their BRAND IDENTITY
Here, package designing can aid businesses enhance their brand image among the customers. With
the focus on creativity and innovation, Interics Designs help businesses create a unique and memorable
packaging design that sets them apart from the competition. Whether it's packaging for food, beauty
products, or any other product from industries across, Interics Designs has the expertise and
experience to create a design that truly represents the brand identity. We work closely with each client
to understand their needs and provide customized solutions to meet their goals. Our commitment to
excellence has made us a capable and trusted partner for businesses looking to enhance their brand
image and create a lasting impression with their customers.

CONCLUSION:
In addition, Interics Designs - the best digital marketing company helps businesses grow by
providing a wide range of services customized to meet their specific needs.
Overall, Interics Designs – the most experienced and best digital marketing agency in Pune
plays a crucial role for established and business giants by strengthening their brand identity
amongst the stakeholders. Whereas we also work closely with startups and emerging businesses to
establish their brand identity as well as grow by increasing their online visibility, building &
maintaining a strong reputation, providing valuable insights and analytics, and offering a wide range
of services like brand positioning, package designing, brand identity packaging, brand launch
strategy, new product launching are a few to name that can be customized to meet your brand’s
specific needs.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
Chirag Shah (India)
+91 9730020816
Mehak Philip (UK)
+44 7760335497
Connect with us

Building a Strong Brand Identity: The Key to Business Success

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