EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY

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EVERGREEN CONTENT:
ESSENTIAL ELEMENT
OF YOUR DIGITAL
MARKETING STRATEGY

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Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to
large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services.
Integrating branding, design, technology and marketing, we maximize impact, resource utilisation
and ROI.
Content
Strategy
Website
Design
Social
Media
Strategy
Brand Reputation
Management Lead Generation
Videos Content
marketing
and Advt.
Image
Advt.
DIGITAL BRAND
EXPERIENCE
BUSINESS
IMAPCT
ADVERTIZING

We all know that content is king in digital marketing. Your content must be SEO-optimised to rank high
in searches, and it must retain its relevance and value for the long term.
© 2022 Interics Designs Pvt. Ltd | All rights reserved
www.intericsdesigns.com | www.intericsdigital.com
EVERGREEN CONTENT: ESSENTIAL ELEMENT OF
YOUR DIGITAL MARKETING STRATEGY

ROLE OF CONTENT IN SEO
Simply put, SEO begins and ends with content. That's how important content is in digital marketing. Quality content gives Google something to
rank. It also tells Google what keywords and search terms your content should be ranked for.
That’s why high-quality, SEO-optimised content is crucial in digital marketing. It determines who finds your website and what information they
take away once they have landed there. It also plays a vital role in increasing your conversion rate.

As the name suggests, evergreen content is content that stands the test of time. Evergreen content stays relevant and read-worthy long
after it is published. It continues to drive traffic to your website; it is effective and lasting.
Hence content that covers topics such as current trends, news announcements, specific holidays or statistics are not evergreen. They are
likely to become obsolete or irrelevant; they lack sustainable value.
The right content strategy with smart choices of topics and keywords can ensure evergreen content that continues generating interest with
time, and users will always visit or revisit it even after months or years.
WHAT IS EVERGREEN CONTENT?

EXAMPLES OF EVERGREEN CONTENT
Due to its timeless subject matter and its appeal to a large and recurring audience, evergreen content has no real expiration date
and retains its value long-term.
Different formats can be used to create evergreen content. The most effective ones include product reviews, case studies,
informational videos, guides or 'How to' tutorials, tips and listicles. The best way to find evergreen content ideas is to focus on
your industry or domain and explore various related areas.
This does not mean that evergreen content must only discuss broadly searched topics. Getting a professional branding and digital
marketing agency to create authoritative content within a niche can be a great way to create evergreen content.

IMPORTANCE OF EVERGREEN
CONTENT IN SEO
It is now universally acknowledged that evergreen content should be an integral part of
any business’ digital marketing strategy. It serves many advantages:
Evergreen content is a great source of regular, organic traffic on your website. Because evergreen content ranks high with search engines,
it’s found more and attracts organic traffic at a consistent rate over the long term without a decline.
IMPROVES ORGANIC TRAFFIC AND LEAD GENERATION

CONTENT IN SEO
Evergreen content continues to be useful to your audience year after year.
STAYS RELEVANT AND INFORMATIVE

CONTENT IN SEO
Because the content is high-quality and timeless, it will continue to rank high in searches. After all, Google does not rank out-of-date content!
ACHIEVES HIGH SEARCH ENGINE RANKINGS

CONTENT IN SEO
Informative, relevant evergreen content keeps readers on your site longer, which tells search engines that your content fulfilled the search
request and provided value to the user.
LOWERS WEBSITE BOUNCE RATE

CONTENT IN SEO
By providing evergreen content, you increase the chance of websites linking back to your content as other websites usually link to
informative and high-quality content when they write about a topic.
BETTER CHANCES OF BACKLINKS

CONTENT IN SEO
Content doesn’t need to be changed or updated very often, if ever. Because it requires less time and attention, the ROI for evergreen content is
tremendous. Just ensure that the page is SEO-healthy, and it can sustain for years.
EASIER TO SUSTAIN

HOW TO CREATE
EVERGREEN CONTENT
Once you have an idea of the topic, start thinking about the format. It can be a blog, video, infographic or some other visuals. Whatever the format, here are some basic tips to follow:
- Do keyword research and use the right keywords relevant to the topic organically in the article. This will help your content rank high on SERPs.
- Make it unique to your brand so it represents your brand and brand voice accurately. After all, it's going to be read for a long time.
- Make it original. You can aggregate information but your style and analysis should be original.
- Write for both laymen and industry professionals. The content should be accessible and engrossing for all demographics, so it should be simple, clear and concise sans overly-
technical language.
- Omit dates and other topical information as they will automatically limit the life of your content.
- Repurpose content in other formats. For example, a blog can be adapted into a video or infographic.
- Revisit and refresh to keep the content fresh. Regularly check for broken links, change the publishing date so it appears new, add new relevant keywords, alter headlines, update any
dated information, etc.
ACHIEVES HIGH SEARCH ENGINE RANKINGS

HOW INTERICS IN-DIGITAL
CAN HELP
Evergreen content can generate great results in the long run. While it may sound difficult to put into practice, having a professional digital
marketing agency in India like Interics IN-Digital can certainly help.
Interics IN-Digital has experience and proficiency in creating evergreen content as well as the SEO and digital marketing professionals who can
take your rankings to the next level.
A top SEO agency in India, Interics IN-Digital's Content Strategy for digital marketing starts with the creation of a Content Architecture - an
ongoing birds-eye view of how everything is supposed to work. We develop and build your content in a framework that unfolds your image,
philosophy, who you are and also describes your product, applications, markets, etc. in a systematic way.

OUR CONTENT
ARCHITECTURE COVERS
Based on research, audit and analysis, we devise a Content Strategy that focuses on the planning, creation, delivery and governance of
content. The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content
architecture pyramid.
CONTENT RESEARCH, STRATEGY & GOVERNANCE

OUR CONTENT
ARCHITECTURE COVERS
Based on the Content Architecture and adopting data-driven insights, Interics IN-DIGITAL (one of the top digital marketing agencies in India)
builds both topical and evergreen content. Ideally, your strategy should identify specific content goals like increased SEO value, more
backlinks to your website, improved readership, increased engagement, additional leads, etc.
CONTENT CREATION

OUR CONTENT
ARCHITECTURE COVERS
Planning how you will reach your audience is crucial in content strategy. How are you going to distribute that whitepaper? Which publications are
best suited to your article pitch or press release? Such questions need to be answered before creating content. The distribution and amplification of
content is a critical part of content marketing.
With insights into real-time analytics, we create and distribute content that is most relevant to increase reach and deepen engagement.
CONTENT DEVELOPMENT FOR MARKETING (PUBLISHED, REACTIVE & PROACTIVE)

CONCLUSION
Interics IN-Digital is an experienced, full services SEO agency and leading digital marketing agency with the team and
capabilities to create valuable evergreen content that draws traffic and generates leads for your brand.
Whether it is a case study, product video, blog or infographic, our team develops and designs sustainable, SEO-optimised
content that leads to favourable business outcomes.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
Connect with us
+91 93732 73322
www.intericsdesigns.com | www.intericsdigital.com

EVERGREEN CONTENT:ESSENTIAL ELEMENT OF YOUR DIGITAL MARKETING STRATEGY

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