This document provides strategies for iyzico to increase engagement and generate leads on Twitter. It identifies their current followers and influential accounts. The target audience is identified as start-ups, e-commerce companies, B2B companies, entrepreneurs, IT professionals, and students. The first strategy is to increase interaction through introduction tweets, informative tweets, landing page tweets, conversational tweets, breaking news tweets, and retweets. The second strategy is lead generation through a Twitter chat, scheduled tweets, joining conversations, location targeting, brand promotion, and matching customers to Twitter accounts. Paid advertising options on Twitter like promoted tweets, promoted accounts, product cards, and lead generation cards are also discussed. The conclusion recommends allocating 80% of efforts

1. How To Increase
iyzico Interaction &
Generate Leads on
Twitter

2. Target Audience
Current Followers: 1368 followers (E-commerce companies, Marketing &
IT professionals, entrepreneurs .. )
Influencial Ones:
• Tellnews1 (485,359 followers, Kloud score: 45.1)
• OrhanAkkus (386,751 followers, Kloud score: 51.1)
• cabmedia (377,249 followers, Kloud score: 48.3)
* Analyzed by SimplyMeasured
Target audience:
Start-ups
E-commerce
companies
Companies want
to focus on e-
commerce
Industry leaders
(Like Paypal)
B2B
Entrepreneurs
IT & Digital
Professionals
Technology
Enthusiasts
University
Students
B2C

3. 1st Strategy: Increase
Interaction
Tactics:
• Introductionary tweets: Tweet the accounts of @CEO
@MarketingDirector and other influential leaders directly,
Follow their accounts and their bussinesses accounts
• Informative tweets: share insight or information about
payment, e- payment, e-commerce and related fields, also
iyzico thoughts or ideas (but not self-promoting so much)
• Landing page tweets: create campaigns link back to
iyzico.com to increase website traffic & create landing
pages special for the campaign
• Conversational tweets: tweets to begin a conversation,
the questions intended target audience
• Breaking news tweets: introduce the news related with
business and market by using #hashtags and images
• Retweets: retweet if the tweet is useful and beneficial for
the community and followers

4. 2nd Strategy: Lead Generation
(Increase Followers)
Tactics:
• Twitter chat: Contact with the audience
interested in iyzico solutions
• Scheduled tweets: Schedule the posts according
to their engagement date & time
• Join the conversation: Use relevant hashtags to
interact with audience, and join the right
conversations
• Location targeting: Serve relevant posts to more
qualified groups
• Brand promotion: Introduce special offers and
discounts
• Customer match: Snyc customers’ emails with
their Twitter accounts and reach them in this way

5. Twitter Paid Advertising
• Promotod tweets: increase intraction, include
image/MM and #hashtag
• Promoted account: increase iyzico brand
equity and high-quality follower numbers,
include brand logo & call to action
• Product card: sell any iyzico product
• Lead generation card: free to followers but
paid for non-followers, drive traffic to website
& increase newsletter sign up
• Promoted trend( long term): would be used if
there is any event or news related with e-
payment market or iyzico directly

6. Conclusion
Pareto Principle (known as 80-20 rule) states that 80% of efforts
to engage your target audience busy with iyzico brand should be
mixed 20 % of your direct sale promotion.
Therefore;
• The Budget and effort should be allocated considering this
principle.
• Start with 100$/monthly, test the results and optimize them
based on impression, CTR (cost through rate), CPL (cost per
lead), CPA (cost per action), CR (conversion rate), revenue and
net profit