Find out how the e-comm division of MADOGZ supports European e-commerce brands in entering the Polish market. We are talking about the market with nearly 30 million e-consumers and the dynamic, double-digit growth of e-sales y / y. #1 You get deep-dive local market analysis in your product category #2 You get a marketing strategy to achieve your sales goals and minimize cost #3 You get local language support and legal advisory to fulfil all PL market obligations #4 You get UX and UI consulting #5 You get ongoing marketing support of top-notch performance & creative team

1. SAY HELLO TO
E-COMM BOOSTER
BY
MADOGZ

2. WHAT WE DO?

3. WE HELP EUROPEAN E-COMM BRANDS
TO ENTER POLISH MARKET
WITH MINIMUM COST

4. BENEFITS YOU
GET

5. DEEP ANALYSIS OF POLISH MARKET FOR
YOUR CATEGORY
ALL MANADATORIES RELATED TO LAUNCH
ON THE LOCAL MARKET TAKEN CARE OF
MARKETING SUPPORT OF TOP-NOTCH
PERFORMANCE & CREATIVE TEAM
TAILORED PLAN AND STRATEGY OF ENTERING
THE MARKET FOR YOUR E-COMM BUSINESS

6. WHY POLISH
MARKET?

7. A REALLY BIG MARKET 38,4 M
HIGH INTERNET PENETRATION 84,9%
SHOPPING ONLINE MORE AND MORE POPULAR 73%
ESTIMATED MARKET VALUE IN 2020 EUR 18 BN
MARKET GROWTH YOY DOUBLE-DIGIT

8. MOST FREQUENTLY PURCHASED
CATEGORIES:
HIGH FASHION & ACCESSORIES 69%
SHOES 58%
PERFUMES & COSMETICS 57%
ANNUAL SPENDING IN E-COMM PER CAPITA
DOUBLED IN LAST 3 YEARS
EUR 419

9. WHAT WE
DELIVER?

10. WE HELP LAUNCH YOUR
E-COMMERCE BUSINESS ON PL MARKET
BEFORE YOU START SELLING WE DELIVER
ALL THE MANDATORIES: BUSINESS
ANALYTICS, LEGAL COMPLIANCE AND
LANGUAGE ADJUSTMENT
THEN WE BOOST YOUR SALE USING OUR
PERFORMANCE AND CREATIVE EXPERIENCE

11. PERFORMANCE
MARKETING
LEGAL ADVISORY
MARKET ANALYSISLANGUAGE ADAPTATION
SUPPORT WITH LOCAL
PAYMENT PROCESSES

12. PERFORMANCE MARKETING
COST SAVING STRATEGY APPROACH –
ENTERING VARIOUS RTB PLATFORMS STEP-BY-STEP
STRATEGY & CREATIVE TEAM
ONBOARD
PROVEN LOCAL MARKET KNOW-HOW BASED ON
SUCCESFUL CAMPAIGNS IMPLEMENTED FOR BRANDS
FROM VARIOUS INDUSTRIES
SOCIAL MEDIA FIRST APPROACH TO TEST THE GIVEN
MARKET THOROUGHLY

13. IMPLEMENTING LOCAL PAYMENT METHOD (POLISH CURRENCY)
AS ONE OF THE KEY FACTORS TO INCREASE CONVERSION
ASSISTANCE AT EVERY STAGE OF IMPLEMENTATION
LOCAL TESTS OF CHOSEN SOLUTION
SUPPORT IN THE SELECTION OF A PROVEN
PARTNER
SUPPORT WITH LOCAL PAYMENT PROCESSES

14. SUPPORT IN THE PREPARATION OF POLISH VERSION
OF WEBSITE / LP TO FULLY COVER THE AUDIENCE
BROUGHT BY PERFORMANCE ACTIVITIES
CLOSE COOPERATION WITH DEV/IT TEAM
TESTS OF WEBSITE / LP
ALL NECESSARY TRANSLATIONS - COPY, T&C,
PRIVACY POLICY, COOKIES POLICY
LANGUAGE ADAPTATION

15. IN-DEEP MARKET ANALYSIS FOR AN INDUSTRY AS
A BASE FOR A COMMUNICATION STRATEGY
COMPETITION ANALYSIS
DELIVERY OF KEY CONCLUSIONS, LOCAL
INSIGHTS AND RECOMMENDATIONS
MARKET ANALYSIS
TARGET GROUP ANALYSIS FOR DEMOGRAPHY,
EARNINGS, PURCHASING BEHAVIOR

16. CONSULTING ON THE LEGAL ASPECTS OF
E-COMMERCE ACTIVITIES ON THE PL MARKET
LEGAL CONSULTATION OF DOCUMENTS –
TERMS & CONDITIONS, PERSONAL DATA PROCESSING
LEGAL ADVISORY

17. HOW IT WORKS?

18. FREE OF CHARGE
1 2 3 4
INITIAL
CALL
NEEDS
ANALYSIS
OFFER
PREPARATION
OFFER
PRESENTATION
- MARKET AND COMPETITION
ANALYSIS
- DEDICATED STRATEGY
- PERFORMANCE PLAN
- CREATIVE PROPOSALS
- PLAN OF LOCAL ADJUSTMENTS:
WEB, LEGAL, LANGUAGE,
PAYMENT METHODS
FURTHER COOPRERATION
1 2 3 4
CONTRACT
SIGNMENT
WEBSITE
ADJUSTMENT
- TRANSLATIONS
- PAYMENT OPERATOR IMPLEMENTATION
- LEGAL ADJUSTMENT – T&A, PRIVACY
POLICY, COOKIES POLICY ETC.
ADS
PLANNING &
CREATION
- MEDIA PLAN
- CREATIVE MATERIALS COMPLIANT
WITH BRAND CI
- PROMO MECHANISM PROPOSALS
FINAL TESTS &
LAUNCH
- PURCHASING PROCESS TESTING
- ADS TESTING
- FINAL CAMPAIGN ADJUSTMENT
1-2 WEEKS
4-6 WEEKS 5
ONGOING
PEROFRMANCE
- ONGOING PERFORMANCE WITH
MONTHLY FEE

19. CASE STUDIES

20. MATFLIX – MOBILE APP
CREATE A WELL DESIGNED STRATEGY FOR A VERY SPECIFIC TG
(STUDENTS 14-17 Y.O.) ANC CATCHY CREATIVES WHICH WILL
BRING APP INSTALLATIONS ON MONTHLY BASIS.
REACH 20 000 NEWS USERS IN 3 MONTHS AFTER LAUNCHING
CHALLENGE / TASK:
COMMUNICATION STRATEGY
SOCIAL MEDIA CREATIVES
PERFORMANCE MARKETING CAMPAIGN
MOBILE CAMPAIGN
WHAT WE DID:
30 000 NEW USERS = 150% KPI
CPI = 20 x CHEAPER THAN AN AVERAGE IN CATEGORY
RESULTS:
SEE MORE

22. GASPOL / SHV ENERGY
SALES OF HOUSEHOLD LPG INSTALLATIONS IN DIGITAL CHANNEL?
SOUNDS LIKE MISSION IMMPOSIBLE? THE ”CLEAN AIR” CAMPAIGN
CARRIED OUT FOR GASPOL / SHV ENERGY IN AN EXAMPLE THAT
THANKS TO MIX OF GOOD CREATION AND PERFORMANCE
MARKETING, NOTHING IS IMPOSSIBLE.
CHALLENGE / TASK:
SOCIAL MEDIA CREATIVES
PERFORMANCE MARKETING CAMPAIGN
MOBILE CAMPAIGN
VIDEO AD
WHAT WE DID:
50% DECREASE IN LEAD COST VS PREVIOUS CAMPAIGN
134% OF KPI
RESULTS:
SEE MORE

24. GOING.
GOING. – POLAND’S BIGGEST EVENT MOBILE PLATFORM - FACED
A PROBLEM – DECREASE OF CUSTOMER ACQUISITION. THE
CHALLENGE WAS TO BOOST AWARENESS OF APP AMONG
TARGET GROUPS AND TO INCREASE APP DOWNLOADS.
CHALLENGE / TASK:
COMMUNICATION STRATEGY
SOCIAL MEDIA CREATIVES
PERFORMANCE MARKETING CAMPAIGN
VIDEO AD
WHAT WE DID:
DECREASE CPI – EUR 1
RESULTS:
SEE MORE

26. CONTACT US!
+ 48 600 426 312
pawel.ostrowski@madogz.com
www.madogz.com
janusz.wroblewski@madogz.com
+ 48 531 504 030